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Re-Opening Your Company: Communicating About Your Safety Precautions

Posted May. 5th 2020

Companies around Detroit, throughout Michigan and across the country are planning and implementing new safety practices, protocols and set-ups to help protect employees as they plan for the re-start of their operations. They are conducting deep cleaning, reconfiguring production line and office layouts to accommodate responsible social distancing, setting up disinfecting stations and schedules, implementing […]

Key Questions Your Employees Want Answered When Your Company Re-Opens Amidst the COVID-19 Pandemic

Posted Apr. 29th 2020

Here in Detroit, automakers and their suppliers are hard at work tackling the logistics that will enable the North American auto industry to start rolling re-starts of production in the weeks ahead. And many other companies in other sectors are doing the same, watching the auto industry for some cues on best practices in safe, […]

COVID-19: What Communications Lessons Can We Learn from This Crisis?

Posted Apr. 23rd 2020

The COVID-19 pandemic has certainly turned the business world upside down. Communications professionals have had quite the challenge laid before them. Despite a constantly changing business environment, regional and cultural differences and a variety of other obstacles that have come their way, communications professionals have been working harder than ever behind the scenes to keep […]

Pandemic Pivot: Five Mid-COVID Content Ideas for Your Social Media Channels

Posted Apr. 16th 2020

As communicators, many of us have been hard at work during the COVID-19 crisis to ensure our key stakeholders receive the critical information they need. With much of this first wave of crisis communication closing out, we find ourselves looking for mid-COVID communication ideas that fit this emotionally raw environment. With negative news all around […]

Automotive Suppliers & Change Management Communications: How PR Supports Your Program

Posted Jun. 27th 2019

Change. It is coming faster than ever. And, according to our informal survey of key communications and PR executives with some of the top global automotive OEM suppliers, it’s the biggest issue facing their companies today, as the automotive ecosystem has turned upside-down. Auto suppliers are shifting to new strategies as they navigate through uncharted […]

Top Success Factors for a Winning Partnership with Your PR Firm

Posted Oct. 29th 2018

With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the  client. And most […]

BPR’s Top 25 PR Projects: #25 Munro & Associates BMW i3 Teardown (2015)

Posted Aug. 3rd 2017

In 2015, Munro & Associates launched a deep-dive teardown, costing and benchmark study of the revolutionary BMW i3 urban electric car – the first production vehicle to use carbon fiber extensively. This study was designed to help automakers and suppliers better understand the processes, technologies and costs involved in this revolutionary vehicle. How do you […]

BPR’s Top 25 PR Projects: #22 Adient’s First North American International Auto Show (2017)

Posted Jun. 29th 2017

Just a few months after its spin off from Johnson Controls, Adient, the world’s largest global automotive seating supplier, held its first press conference and exhibit at the 2017 North American International Auto Show (NAIAS). Tasked with handling Adient’s media relations for the show, Bianchi PR was up for the challenge of competing for and […]

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