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Auto influencer John McElroy: ‘Most exciting time for the auto industry in 100 years’

Posted Feb. 11th 2019

EVs. Mobility as a Service. Tesla. Autonomous. Millennials. Rivian. The future of NAIAS. These were just a few of the topics hit upon by John McElroy at a recent joint meeting of the Original Equipment Suppliers Association (OESA) Communications Executive and Automotive Public Relations Councils. A top auto journalist, lecturer, commentator, entrepreneur and influential thought […]

6 Myths of Automotive Supplier and Mobility Technology PR

Posted Jan. 31st 2019

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of autonomous, connected, electrified and shared vehicles are rapidly changing the game … not only for automakers but also for the entire automotive supply chain ecosystem. This shift is driving […]

Let’s Rock This Boat: Marketing Lessons from Jimmy Buffett

Posted Aug. 2nd 2018

Jimmy Buffett is not only a popular singer / songwriter, he is also a pilot, author and movie producer. Earlier this year, a musical based upon his most popular songs, Escape to Margaritaville, opened on Broadway with great acclaim and fanfare. But beyond that, Jimmy is a successful businessman involved in a number of enterprises, […]

Tried and True Adages that Apply to PR

Posted Jun. 28th 2018

By Claire Olech (former Bianchi Public Relations intern and recent PR grad. You can find her on LinkedIn.) As a PR student, it’s customary to receive advice from professionals who have experience in the field. It may come in different packaging, but often, it’s an old adage that you’ve heard before around the dinner table. […]

Partners in Fact: Social Day of Action

Posted Jun. 5th 2018

Today, we are participating in a Social Day of Action with the News Literacy Project, the PR Council and many of our PRGN colleagues to underscore the importance of news literacy. Do you investigate news sources to evaluate their veracity, biases or emotional cues? In this day in age, it’s critical to practice and teach […]

CEO Media Interview Mistake #2 – Not Knowing Where Reporters Go For Research

Posted Apr. 12th 2018

Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO media interview. That means 90 percent of […]

10 Best Practices for PR Firm RFPs

Posted Jan. 29th 2018

The RFP – Request For Proposal. Some love RFPs. Others hate them. They can create a lot of extra work for the client. And for the PR agencies, they can become crowded cattle calls, involving a mélange of mismatched PR firms who get embattled in a lengthy competition to win a new project or account. […]

NAIAS 2018 Auto Supplier PR Survival Guide

Posted Jan. 10th 2018

NAIAS – the North American International Auto Show in Detroit (in its 30th year as an international event) – and its technology showcase – AutoMobili-D – open up to some 5,000+ press people and thousands of auto industry insiders next Sunday. Bigger than ever, this key auto industry event can be overwhelming to the first-time […]

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