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Countdown to CES 2023: Top 7 PR Lessons for Mobility and Automotive Suppliers

Posted Oct. 3rd 2022

After two years without a full-fledged, in-person CES, automotive suppliers and vehicle technology providers – and their customers – are eager for CES 2023, which is just a few months away. Even before a trend of diminishing support for some of the major auto shows around the globe, longtime auto journalist and analyst John McElroy […]

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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Posted Apr. 18th 2022

I’m editor-in-chief at IndustryWeek, a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. I manage of staff of six fantastic editors who produce enough great material to make every day to make my job look easy.  Can you […]

Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022

Posted Aug. 19th 2021

Editor’s Note: If you want to rock PR at CES2023, see this post:  Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023. Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive […]

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COVID-19: What Communications Lessons Can We Learn from This Crisis?

Posted Apr. 23rd 2020

The COVID-19 pandemic has certainly turned the business world upside down. Communications professionals have had quite the challenge laid before them. Despite a constantly changing business environment, regional and cultural differences and a variety of other obstacles that have come their way, communications professionals have been working harder than ever behind the scenes to keep […]

Top Lessons Learned for Automotive & Mobility Suppliers from CES2020

Posted Feb. 20th 2020

This post originally ran on the Public Relations Global Network blog. In the first week of January, CES 2020 confirmed its role as one of the most important shows for advanced automotive technology, with a record number of new vehicle introductions from automakers for this show, as well as a record number of automotive suppliers […]

Top 13 Lessons PR Students Learned from their PRGN Agency Internship

Posted Jan. 23rd 2020

By Kathryn Lauro, Intern, Bianchi Public Relations | January 13, 2020 Internships are an important asset for students starting their public relations careers. Each internship experience varies from agency to agency, presenting many opportunities for young professionals to learn different aspects of the industry. Most importantly, internships allow students to acquire skills they cannot learn […]

Auto influencer John McElroy: ‘Most exciting time for the auto industry in 100 years’

Posted Feb. 11th 2019

EVs. Mobility as a Service. Tesla. Autonomous. Millennials. Rivian. The future of NAIAS. These were just a few of the topics hit upon by John McElroy at a recent joint meeting of the Original Equipment Suppliers Association (OESA) Communications Executive and Automotive Public Relations Councils. A top auto journalist, lecturer, commentator, entrepreneur and influential thought […]

Let’s Rock This Boat: Marketing Lessons from Jimmy Buffett

Posted Aug. 2nd 2018

Jimmy Buffett is not only a popular singer / songwriter, he is also a pilot, author and movie producer. Earlier this year, a musical based upon his most popular songs, Escape to Margaritaville, opened on Broadway with great acclaim and fanfare. But beyond that, Jimmy is a successful businessman involved in a number of enterprises, […]

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