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Want to Be a Successful Storyteller?

Posted Jun. 16th 2017

Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … then they select or create a platform they’d like to use to tell that […]

Where Do Journalists Gather Pre-interview CEO Intel?

Posted Apr. 7th 2017

While journalists around the world have the same basic goal, how they prepare for a media interview with a company CEO varies widely depending upon what part of the world they’re in, according to study results from our teammates in the Public Relations Global Network (PRGN). For example, when preparing to interview a CEO: • […]

Meet the Media: Lindsay Chappell, News Editor at Automotive News

Posted Feb. 21st 2017

Lindsay Chappell is a news editor at Automotive News, responsible for coordinating the paper’s supplier coverage and Japan industry news, among other things. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’ll gladly tell you because I welcome phone calls from people who […]

PR Agency Search: Experience and Value Are Top Priority

Posted Feb. 16th 2017

Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]

BPR’s Top 25 PR Projects: #11 NASCAR Technical Institute Grand Opening (2002)

Posted Jan. 20th 2017

When Universal Technical Institute wanted to make a splash with the opening of its NASCAR Technical Institute – the country’s first technical training school that combines a complete automotive technology program with NASCAR-specific motorsports curriculum – it raced to Bianchi PR for help. To help open the 146,000-sq.ft. facility in Mooresville, North Carolina – the […]

How Are Reporters Assessing Your CEO in Media Interviews?

Posted Sep. 9th 2016

When a reporter evaluates a CEO during a media interview, do you know what the most important factors being considered are? According to survey results shared by our partners around the world in the Public Relations Global Network — PRGN (www.prgn.com) — it often depends on the journalist’s nationality. The PRGN survey of journalists in […]

Journalists Identify the Best Location for a CEO Media Interview

Posted Aug. 19th 2016

Location, location, location are the three keys to success in real estate … and they can also be a key success factor in your CEO’s next international media interview in it can help to create the right impression with the reporter. According to a survey conducted across Europe and North America by our partners in […]

8 Questions to Ask in Your PR Agency Search

Posted Aug. 12th 2016

You’ve done it! You got the green light to engage a PR firm to assist with your PR and marketing needs. Choosing a PR firm that is the right fit for your firm is crucial to the success of your PR program. Once you’ve outlined your goals, needs and budget, you are prepared to meet […]

Meet the Media: Lindsay Brooke, Editor in Chief, Automotive Engineering International (SAE International)

Posted Aug. 2nd 2016

What types of stories, trends or issues are on your radar now? Right now I’m finishing up an 8-page cover story for Automotive Engineering on the vehicle lightweighting trend, specifically what comes next. You know everybody’s been talking about mass reduction and about how important it is, but once a certain amount of low hanging […]

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