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6 Myths of Automotive Supplier and Mobility Technology PR

Posted Jan. 31st 2019

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of autonomous, connected, electrified and shared vehicles are rapidly changing the game … not only for automakers but also for the entire automotive supply chain ecosystem. This shift is driving […]

Top PR Challenges for Professional Service Firms

Posted Dec. 15th 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of clients – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

BPR’s Top 25 PR Projects: #22 Adient’s First North American International Auto Show (2017)

Posted Jun. 29th 2017

Just a few months after its spin off from Johnson Controls, Adient, the world’s largest global automotive seating supplier, held its first press conference and exhibit at the 2017 North American International Auto Show (NAIAS). Tasked with handling Adient’s media relations for the show, Bianchi PR was up for the challenge of competing for and […]

Want to Be a Successful Storyteller?

Posted Jun. 16th 2017

Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … then they select or create a platform they’d like to use to tell that […]

Where Do Journalists Gather Pre-interview CEO Intel?

Posted Apr. 7th 2017

While journalists around the world have the same basic goal, how they prepare for a media interview with a company CEO varies widely depending upon what part of the world they’re in, according to study results from our teammates in the Public Relations Global Network (PRGN). For example, when preparing to interview a CEO: • […]

Meet the Media: Lindsay Chappell, News Editor at Automotive News

Posted Feb. 21st 2017

Lindsay Chappell is a news editor at Automotive News, responsible for coordinating the paper’s supplier coverage and Japan industry news, among other things. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’ll gladly tell you because I welcome phone calls from people who […]

PR Agency Search: Experience and Value Are Top Priority

Posted Feb. 16th 2017

Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]

BPR’s Top 25 PR Projects: #11 NASCAR Technical Institute Grand Opening (2002)

Posted Jan. 20th 2017

When Universal Technical Institute wanted to make a splash with the opening of its NASCAR Technical Institute – the country’s first technical training school that combines a complete automotive technology program with NASCAR-specific motorsports curriculum – it raced to Bianchi PR for help. To help open the 146,000-sq.ft. facility in Mooresville, North Carolina – the […]

How Are Reporters Assessing Your CEO in Media Interviews?

Posted Sep. 9th 2016

When a reporter evaluates a CEO during a media interview, do you know what the most important factors being considered are? According to survey results shared by our partners around the world in the Public Relations Global Network — PRGN (www.prgn.com) — it often depends on the journalist’s nationality. The PRGN survey of journalists in […]

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