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2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. This year was […]
By Kathryn Lauro, Intern, Bianchi Public Relations | January 13, 2020 Internships are an important asset for students starting their public relations careers. Each internship experience varies from agency to agency, presenting many opportunities for young professionals to learn different aspects of the industry. Most importantly, internships allow students to acquire skills they cannot learn […]
This past year we profiled many automotive / metro-Detroit journalists in our Meet the Media posts, with each journalist offering valuable insight into their work, advice for PR people and interesting background information. In case you missed them the first time around, here’s our list of our Top 10 Meet the Media profiles this year. […]
This past year, we offered valuable insight, tips and tricks for the automotive industry through our blogs. As the year wraps up, we put together a list of the 10 most popular blogs posted in 2018 to help start 2019 off on the right foot. Here is a list of our Top 10 Blog Posts […]
The problem with automotive blogs is that there are so many, you can’t possibly follow them all. One recent post we found, the “Top 100 Auto Blogs Every Car Enthusiast Must Read”, helped cull the list down a bit, but it’s still pretty unmanageable … and very consumer-focused. So, for the busy executive who works […]
CES is not the perfect exhibition or media relations venue for everyone. In fact, for many technology and auto suppliers, CES is too crowded, cluttered, and competitive, making it difficult to stand out. Considering the cost ($500,000 – $1 million for a respectable CES exhibit) and competition (4,300+ CES exhibitors), some automotive and mobility suppliers have […]
By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]
In case you’ve missed any, here’s a recap of our Meet the Media profiles so far in 2018: Jennifer Vuong, Anchor and Producer at Automotive News Audrey LaForest, Reporter at Plastics News Kirk Pinho, Real Estate Reporter at Crain’s Detroit Business Ian Thibodeau, Automotive Reporter at The Detroit News Roop Raj, Anchor / Reporter at […]
By Claire Olech (former Bianchi Public Relations intern and recent PR grad. You can find her on LinkedIn.) As a PR student, it’s customary to receive advice from professionals who have experience in the field. It may come in different packaging, but often, it’s an old adage that you’ve heard before around the dinner table. […]