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Meet the Media: Steve Plumb, Senior Editor at AutoBeat Daily

Posted Jul. 11th 2017

Steve Plumb is the senior editor of AutoBeat Daily, an online outlet providing concise, to-the-point and accurate daily news reports about what really matters in the auto industry. With more than 20 years of experience, he’s covered every aspect of the global auto industry during his career, from new vehicles, advanced technologies and production and […]

How to Hit a PR Homerun at CES

Posted May. 19th 2017

So you’re going to CES. You’re armed with the knowledge that the show is wildly competitive and crowded. You know the scope of the show and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors – all of […]

Meet the Media: Joann Muller, Detroit Bureau Chief at Forbes

Posted May. 16th 2017

The Detroit bureau chief and Autos Editor for Forbes, Joann spends most of her time covering the automotive industry, but also keeps an eye on the rest of America’s heartland — where stuff is manufactured and grown. She has covered the automotive beat for more than 20 years at Forbes, Business Week and the Detroit […]

Meet the Media: Robert Schoenberger, Editor at Today’s Motor Vehicles

Posted Mar. 21st 2017

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? You hear a lot of talk about three major trends in the automotive world right now, but only one of them is significant. Autonomous vehicles, electric vehicles, and vehicle lightweighting – as Sesame Street fans […]

Meet the Media: Craig Trudell, U.S. Automotive Team Leader at Bloomberg

Posted Jan. 24th 2017

Craig Trudell is Bloomberg News Detroit Bureau’s new U.S. automotive team leader. He had been editor of Asia auto coverage for Bloomberg News in Tokyo. He joined Bloomberg in January 2010 and reported on Chrysler, Ford and GM from Detroit for three and a half years. 1. Without revealing any secrets, can you tell us […]

2016 – Most Popular Automotive Supplier PR Posts

Posted Dec. 29th 2016

This year, despite a great deal of progress made by auto OEM suppliers in the use of social media channels, social media continued to dominate the most visited of our auto supplier posts. The five most-viewed of our automotive supplier-focused blog posts in 2016 were: Infographic: 7 Tips for Auto Suppliers to Supercharge Their Social […]

Five Tips for Selecting a Crisis Spokesperson

Posted Dec. 2nd 2016

Sooner or later, every firm will have to deal with some bad news. And who speaks on your firm’s behalf in these bad news situations can be just as important as what is said … maybe more important. Don’t automatically rely on the top communications executive or the CEO. They may not be the right […]

BPR’s Top 25 PR Projects: #5 Johnson Controls Sponsorship of the Detroit Environmental Leadership Program (2008-2016)

Posted Oct. 27th 2016

For the past nine years, Johnson Controls employees have rolled up their sleeves to help create a greener city alongside Detroit-area students who are part of the Detroit Environmental Leadership Program (ELP). The Detroit ELP is a six-week program, sponsored by Johnson Controls in partnership Detroit’s Student Conservation Association, in which students work on projects […]

Meet the Media: David Cullen, Executive Editor at Heavy Duty Trucking

Posted Oct. 18th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? Everything from what impact the November elections may have on trucking legislation, especially funding highways, and future regulations to whether the rollout of new GHG/MPG rules for commercial trucks will lead to fleets “pre-buying” trucks […]

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