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Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

Bianchi PR’s Meet the Media Recap

Posted Jul. 23rd 2018

In case you’ve missed any, here’s a recap of our Meet the Media profiles so far in 2018: Jennifer Vuong, Anchor and Producer at Automotive News Audrey LaForest, Reporter at Plastics News Kirk Pinho, Real Estate Reporter at Crain’s Detroit Business Ian Thibodeau, Automotive Reporter at The Detroit News Roop Raj, Anchor / Reporter at […]

Tried and True Adages that Apply to PR

Posted Jun. 28th 2018

By Claire Olech (former Bianchi Public Relations intern and recent PR grad. You can find her on LinkedIn.) As a PR student, it’s customary to receive advice from professionals who have experience in the field. It may come in different packaging, but often, it’s an old adage that you’ve heard before around the dinner table. […]

Meet the Media: Bill Koenig, Senior Editor at Advanced Manufacturing Media / Manufacturing Engineering

Posted Aug. 29th 2017

Bill Koenig is senior editor at Advanced Manufacturing Media / Manufacturing Engineering magazine.  Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I have a lightweighting feature coming out in September in Manufacturing Engineering. I will revise it with interviews I did during the […]

Meet the Media: Steve Plumb, Senior Editor at AutoBeat Daily

Posted Jul. 11th 2017

Steve Plumb is the senior editor of AutoBeat Daily, an online outlet providing concise, to-the-point and accurate daily news reports about what really matters in the auto industry. With more than 20 years of experience, he’s covered every aspect of the global auto industry during his career, from new vehicles, advanced technologies and production and […]

How to Hit a PR Homerun at CES

Posted May. 19th 2017

So you’re going to CES. You’re armed with the knowledge that the show is wildly competitive and crowded. You know the scope of the show and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors – all of […]

Meet the Media: Joann Muller, Detroit Bureau Chief at Forbes

Posted May. 16th 2017

The Detroit bureau chief and Autos Editor for Forbes, Joann spends most of her time covering the automotive industry, but also keeps an eye on the rest of America’s heartland — where stuff is manufactured and grown. She has covered the automotive beat for more than 20 years at Forbes, Business Week and the Detroit […]

Meet the Media: Robert Schoenberger, Editor at Today’s Motor Vehicles

Posted Mar. 21st 2017

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? You hear a lot of talk about three major trends in the automotive world right now, but only one of them is significant. Autonomous vehicles, electric vehicles, and vehicle lightweighting – as Sesame Street fans […]

Meet the Media: Craig Trudell, U.S. Automotive Team Leader at Bloomberg

Posted Jan. 24th 2017

Craig Trudell is Bloomberg News Detroit Bureau’s new U.S. automotive team leader. He had been editor of Asia auto coverage for Bloomberg News in Tokyo. He joined Bloomberg in January 2010 and reported on Chrysler, Ford and GM from Detroit for three and a half years. 1. Without revealing any secrets, can you tell us […]

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