Blog

Archive:

Meet the Media: Emma Lutjen, Associate Editor at EE World Online

Posted Nov. 6th 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. In both cases, I’ve been able to pursue stories while simultaneously editing and publishing content from outside authors or colleagues.  Can you tell […]

Categories:

How to Avoid Press Event No-Shows

Posted Nov. 2nd 2023

Have you ever found yourself wondering why reporters didn’t attend your press event? Maybe you didn’t get the attendance you were expecting and now you’re taking the heat from your CEO for it.  There are many reasons why reporters don’t show up to a press event. Sometimes, they try to nicely break the news beforehand […]

Categories:

Meet the Media: Madeleine Winer, Editor of AftermarketNews

Posted Oct. 23rd 2023

I am the editor of AftermarketNews at Babcox Media in Akron, Ohio. I am in charge of gathering news for our daily newsletter, hosting and producing podcasts, covering events and writing original content for our monthly print magazine and daily newsletter, among other projects. Can you tell us what types of stories, trends or issues […]

Categories:

7 Facts Auto Suppliers Need to Win PR At CES 2024

Posted Oct. 19th 2023

It’s back … and in a big way! CES 2024 – the largest in-person independently audited tech event in the world – continues to gain momentum and is on track to surpass the 2023 version of the show in terms of the number of attendees, exhibitors and global media. And that includes the vehicle technology […]

Categories:

Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Posted Oct. 9th 2023

I’m Seth Clevenger, managing editor for features at Transport Topics, a weekly newspaper and multimedia outlet dedicated to covering trucking and the freight transportation industry. In my current role, I plan, write and edit industry news stories and oversee a range of regular features and special projects, including weekly longform feature stories in our flagship […]

Categories:

Six PR Facts Every Vehicle Technology Supplier Should Know About CES 2024

Posted Sep. 21st 2023

CES is arguably one of the most competitive tech events in the world for journalists and exhibitors alike. Because of this fact, it is important for the vehicle technology providers and automotive mobility suppliers we serve to fully understand the media relations / PR landscape of this massive event for several reasons: Based on our […]

Categories:

The Power of Earned Media: What You Need to Know

Posted Sep. 7th 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Why is that? With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, […]

Categories:

Meet the Media: Mary Gannon, Editor-in-Chief of Fluid Power World & Senior Editor at Design World

Posted Aug. 21st 2023

I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management […]

Categories:

5 CES 2024 Mistakes Mobility Tech & Automotive Suppliers Need to Avoid

Posted Aug. 17th 2023

With CES returning to full, in-person form in 2023 after emerging from its pandemic-impacted virtual and hybrid format, the show is on solid footing to dominate the news once again in 2024. As the world’s most influential technology event, the potential for automotive and mobility tech suppliers to make an impact at CES 2024 is […]

Categories:
SUBSCRIBE TO RSS