Blog

Archive:

Take Six: Cision’s 2020 State of the Media Survey – Part One

Posted Aug. 27th 2020

A key foundation for successful media relations is knowing one’s “customer” – that is, understanding the wants, needs and perspectives of the reporters you target. To that end, Cision, a provider of earned media software and services to PR and marketing communications professionals, recently released the results of its 2020 State of the Media Survey, […]

ESG: Where to Start

Posted Aug. 13th 2020

This post originally appeared on the blog of our PRGN partner agency in Denver, Novitas Communications. Stuck on how to get started communicating your ESG policies and results? You are not alone. Many companies and organizations face challenges when determining what components of ESG to share and how to share it. The good news is […]

Three Reasons to Boost PR Amidst Tough Times

Posted Jun. 25th 2020

Marketing communicators are fighting the battle of their careers, trying to defend their budgets amidst the global economic downturn driven by the COVID pandemic. As any student of the martial art of judo knows, it’s painful and often fruitless to try to resist an attack. It’s more effective to go with the attack but channel […]

After the Re-start: How to Communicate About Your Next COVID Crisis

Posted May. 11th 2020

Many companies that shuttered production or closed offices due to the COVID-19 pandemic are now busy getting their facilities ready for a phased-in restart. They are implementing safety measures such as deep cleaning, reworking schedules and workstations to allow for social distancing, implementing disinfectant and temperature check protocols, adding new signage and preparing employee training […]

Meet the Media: Anna Zeck, Editorial Director at 10 Missions Media

Posted May. 4th 2020

Anna Zeck is the editorial director, 10 Missions Media, the publishers of ADAPT, FenderBender, NOLN and Ratchet+Wrench. In brief, my duties are to direct editorial. But in more detail, I oversee our editorial department of editors and writers, split editor-in-chief duties of our magazines, work on the growth of our department and company, at large; […]

COVID-19: What Communications Lessons Can We Learn from This Crisis?

Posted Apr. 23rd 2020

The COVID-19 pandemic has certainly turned the business world upside down. Communications professionals have had quite the challenge laid before them. Despite a constantly changing business environment, regional and cultural differences and a variety of other obstacles that have come their way, communications professionals have been working harder than ever behind the scenes to keep […]

Pandemic Pivot: Five Mid-COVID Content Ideas for Your Social Media Channels

Posted Apr. 16th 2020

As communicators, many of us have been hard at work during the COVID-19 crisis to ensure our key stakeholders receive the critical information they need. With much of this first wave of crisis communication closing out, we find ourselves looking for mid-COVID communication ideas that fit this emotionally raw environment. With negative news all around […]

10 Tips for Video Conference Meetings from Home

Posted Mar. 30th 2020

With COVID-19 “stay at home, stay safe, save lives” orders now firmly in place nearly everywhere, those that are working from home are finding themselves using one of a variety of video meeting services such as Skype, Zoom, WebEx, Abobe Connect, Microsoft Teams and others to stay connected and accomplish day-to-day business activities. Here are […]

Meet the Media: Don Loepp, Editor of Plastics News

Posted Mar. 23rd 2020

I’m editor of Plastics News, a weekly business newspaper that’s part of Crain Communications Inc., and I’m also editorial director for Crain’s global polymer group. Crain has a total of six polymer-related publications, including Rubber & Plastics News, Tire Business and Sustainable Plastics, among others. I started on Plastics News as a staff reporter in […]

SUBSCRIBE TO RSS