888 W. Big Beaver Road • Suite 777 •
Troy, Michigan 48084
• P: 248.269.1122 • F: 248.269.8202 •
E: bianchipr@bianchipr.com
888 W. Big Beaver Road • Suite 777 •
Troy, Michigan 48084
• P: 248.269.1122 • F: 248.269.8202 •
E: bianchipr@bianchipr.com
1. Due to a last-minute snafu with a Bloomfield Hills office building landlord, Bianchi PR’s launch day, August 10, 1992, actually occurred in the basement of Jim Bianchi’s home. 2. Bianchi PR’s first client was Fruehauf Trailer, once the Detroit-based, world’s leading manufacturer of truck semi-trailers. 3. The first phone call Bianchi PR received on […]
Autonomous vehicles are coming. We have been hearing it and reading about it for the past few years. The research advisory firm, Gartner, indicated in its 2016 Hype Cycle chart (http://www.gartner.com/newsroom/id/3412017) that driverless cars have moved past the “peak of inflated expectations” and are headed for the so-called “trough of disillusionment”, as it becomes increasingly […]
Meet the Media: James Amend is a senior editor at WardsAuto, a leading automotive news, information and data supplier that’s been around just about as long as the industry itself. He came to WardsAuto 10 years ago from the Associated Press in New York City, where he covered transportation stocks, but he’s a dyed-in-the-wool Michigan […]
Scott Budman is the business & tech reporter for the San Francisco Bay Area NBC News affiliate. He also files stories for other NBC stations and is a regular tech contributor on radio stations including KLLC (“Sarah & Vinnie Morning Show”) and KGO radio. He looks for stories daily and reports on what’s going on […]
Will the journalist let us review the article or CEO quotes before publication? In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish […]
It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]
Bill Koenig is senior editor at Advanced Manufacturing Media / Manufacturing Engineering magazine. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I have a lightweighting feature coming out in September in Manufacturing Engineering. I will revise it with interviews I did during the […]
If you’ve exhibited at CES and were disappointed because you’re not getting the attention you expected, you may not be alone. For many auto suppliers, it’s just too crowded, cluttered and competitive to really stand out with media and customers. So, what could you do instead to get the exposure, the positioning and the media […]
Post by Adriana Van Duyn, Account Supervisor, Bianchi PR Things were quite a bit different 25 years ago! In 1992, Bill Clinton became president … Minnesota’s Mall of America, spanning 78 acres, was constructed … and Bianchi PR was founded. The PR world was also a bit different back then. In celebration of Bianchi PR’s 25th […]
888 W. Big Beaver Road • Suite 777 •
Troy, Michigan 48084
• P: 248.269.1122 • F: 248.269.8202 •
E: bianchipr@bianchipr.com
