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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Posted Nov. 18th 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. The firm worked to arrange deep-dive interview sessions for CAR executives […]

Meet the Media: Vince Bond, Reporter at Automotive News

Posted Nov. 16th 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. Can you tell us what types of stories, trends or issues are on your radar now? The ongoing impact of COVID-19 has been the central issue […]

7 Tips for Virtual Press Conference Presenters

Posted Nov. 12th 2020

It’s no secret that the COVID-19 pandemic is causing many companies and organizations to shift from holding in-person news conferences to conducting online virtual press conferences on platforms such as GoToWebinar, Webex, Zoom or Microsoft Teams. And with that shift, which will likely continue for the near future, presenters for these virtual media events would […]

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Is Media Relations Dead?

Posted Nov. 9th 2020

PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts, by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media […]

Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Posted Nov. 2nd 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. Valuable and free content for the industry and consumer paid for by low-cost sponsoring, […]

What is a Virtual Press Conference & How Can I Successfully Plan One?

Posted Oct. 28th 2020

A virtual press conference is a news conference conducted using online internet tools to connect an organization’s newsmaker(s) and working journalists with audio and video for real-time interaction without the need to be in the same location. These days, amidst the COVID-19 pandemic when travel is restricted and in-person events are discouraged or forbidden by […]

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How COVID19 has Changed B2B PR & Media Relations

Posted Oct. 15th 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. We went from connecting and catching up with our media friends in person over coffee or lunch to trying to catching up with them via phone calls and emails from our work-from-home offices, in between monitoring our kids’ home-based […]

Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch

Posted Oct. 5th 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. I’m also the co-host of the podcast The Autonocast, which focuses on the future of transportation.  Can you tell us what types of stories, trends or […]

The Niche Knows: Five Key Benefits to Working with a B2B PR Agency

Posted Oct. 1st 2020

Business-to-business (B2B) companies – those that sell to other businesses rather than to consumers – make up a huge part of the economic activity of our nation. Yet when looking at PR agency partners, many B2B companies look at generalist firms that work for both business-to-consumer (B2C) and B2B clients, and dabble in a wide […]

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