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Bruce Morey: Contributing Editor for SME Manufacturing Media

Posted Sep. 4th 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: Contributing Editor for SME Manufacturing Media (Manufacturing Engineering and Smart Manufacturing Engineering magazines – http://www.sme.org/) and the Society of Automotive Engineers’ (SAE – https://www.sae.org/publications/magazines) magazines, including Automotive Engineering. I also work as an Analyst for Autelligence covering powertrains and vehicle […]

Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

Bianchi PR’s Meet the Media Recap

Posted Jul. 23rd 2018

In case you’ve missed any, here’s a recap of our Meet the Media profiles so far in 2018: Jennifer Vuong, Anchor and Producer at Automotive News Audrey LaForest, Reporter at Plastics News Kirk Pinho, Real Estate Reporter at Crain’s Detroit Business Ian Thibodeau, Automotive Reporter at The Detroit News Roop Raj, Anchor / Reporter at […]

Tried and True Adages that Apply to PR

Posted Jun. 28th 2018

By Claire Olech (former Bianchi Public Relations intern and recent PR grad. You can find her on LinkedIn.) As a PR student, it’s customary to receive advice from professionals who have experience in the field. It may come in different packaging, but often, it’s an old adage that you’ve heard before around the dinner table. […]

Partners in Fact: Social Day of Action

Posted Jun. 5th 2018

Today, we are participating in a Social Day of Action with the News Literacy Project, the PR Council and many of our PRGN colleagues to underscore the importance of news literacy. Do you investigate news sources to evaluate their veracity, biases or emotional cues? In this day in age, it’s critical to practice and teach […]

Meet the Media: Ian Thibodeau, Automotive Reporter at The Detroit News

Posted May. 15th 2018

Ian Thibodeau is the Ford Motor Co and automotive industry reporter at The Detroit News, keeping tabs on the Blue Oval, and reporting on the trends, issues and state of the global automotive industry. Can you tell us what types of stories, trends or issues are on your radar now? The global industry’s at an inflection point […]

Meet the Media: Roop Raj, Anchor / Reporter at Fox 2 News Detroit

Posted May. 1st 2018

Roop Raj is an anchor/reporter at Fox 2 News Detroit. Can you tell us what types of stories, trends or issues are on your radar now? As anchor of the early evening news, I cover enterprise stories. Issues like infrastructure, social issues, innovations and trends are what I focus on, primarily. I also cover general […]

Top PR Firm in Midwest & Technology / Industrial Sector in Nation for 2018

Posted Apr. 24th 2018

O’Dwyer’s, a leading public relations industry publication, recently ranked Bianchi PR as one of the top PR firms in the Midwest region as well as one of the top firms serving the technology and industrial sector nationally. The latest O’Dwyer’s rankings showed Bianchi PR as #22 in the Midwest overall and the top public relations […]

CEO Media Interview Mistake #2 – Not Knowing Where Reporters Go For Research

Posted Apr. 12th 2018

Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO media interview. That means 90 percent of […]

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