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Nine PR Tips for Auto Suppliers During the Coronavirus Crisis

Posted Mar. 19th 2020

With the situation in the North American auto industry changing virtually every hour, it is an especially challenging time for PR and communications professionals working for automotive suppliers and mobility technology providers. In talking with our clients and PR colleagues from around the world – including some markets that are now beginning to recover from […]

Top Automotive / Mobility PR Blog Posts of 2019

Posted Dec. 23rd 2019

PR for mobility technology and automotive suppliers is our core focus, so it’s no surprise that many of the posts on our blog (Bianchi Biz Blog) relate to automotive and mobility topics. This year, those blog topics revolved around trends toward ADAS and autonomous driving, emobility, connected vehicles and shared vehicles, employer branding, influencers and […]

What’s So Great About PR Agency Culture?

Posted Sep. 19th 2019

“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their social media channels and website share pictures of their […]

7 Tips for Becoming a Rock Star Moderator

Posted Sep. 5th 2019

Guest post by Christina McKenna, President, Bluestone Executive Communications   A few weeks ago a client emailed a video, asking us to critique his performance on a panel discussion at a tech conference. He had worked hard to showcase his expertise with stories, examples and personal experiences and we, were eager to see his progress. But […]

11 PR/Marketing Takeaways from CAR MBS 2019

Posted Aug. 29th 2019

The 54th edition of the Center for Automotive Research’s Management Briefing Seminars held in Traverse City in early August fulfilled its mission: Engaging nearly 1,000 stakeholders representing automakers, suppliers, startups, media, government, and academia in frank discussions on the auto industry’s commitment to change, across the spectrum of technology, strategy, mobility, policy, and manufacturing issues. […]

The Power of the Story and Storytelling

Posted Jul. 25th 2019

(While in Paris recently to meet with one of our PR colleagues, we took a side trip to the Louvre. It was there, hearing about one particular work of art from our tour guide, that the enduring power of storytelling really hit home for us.) For more than 100 years after its installation in 1804, […]

PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

Meet the Media: Neil Abt, Editorial Director at Fleet Owner

Posted Jun. 3rd 2019

Neil Abt is the editorial director of Fleet Owner, written for executives and managers of commercial trucking fleets that operate five or more vehicles. He helps guide overall daily news coverage with the website, as well as greater in-depth coverage in the monthly print addition. The American Trucker brand is also part of Fleet Owner. […]

Meet the Media: Mike Brezonick, Publisher of COMPRESSORTECH2 & Senior Editor of Diesel Progress & New Power Progress

Posted Apr. 15th 2019

Mike Brezonick is the publisher of COMPRESSORTECH2, a magazine/website/e-newsletter that covers gas compression technology and applications. He oversees the editorial teams and salespeople for that publication. He is also a senior editor for Diesel Progress and New Power Progress, the newest publication and website that covers alternative power technologies. Can you tell us what types […]

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