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PR Hacks: Sure-fire Shortcuts to Public Relations Success

Posted Feb. 18th 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. They want to be more efficient, more effective, more impactful … and perhaps more appreciated. And many are looking for what used to be called a shortcut – a hack for PR success. […]

Meet the Media: Peter Fretty, Technology Editor at IndustryWeek

Posted Feb. 8th 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. I have the amazing opportunity to constantly learn about the latest innovations and what their adoption could mean for manufacturers. Can you tell us what types of stories, trends or issues are on your […]

The Number One PR Hack for Automotive Vehicle Tech Suppliers

Posted Feb. 4th 2021

You’ve seen the articles and blog posts for start-ups that have titles such as: “Three PR Hacks To Boost Your Startup’s Exposure” or “4 Public Relations Shortcuts to Get More Media Coverage.” There is a lot of such content out there. Some of it is interesting at best, and much of it offers questionable (and […]

Meet the Media: Rebecca Lindland, Automotive Industry Analyst & Freelance Writer

Posted Jan. 25th 2021

I straddle two worlds: long as an analyst and consultant, and more recently, as a freelance writer. I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. I’ve traveled to dozens of states and countries and can say hello, thank you, and some form […]

Virtual Trade Booths: 5 Insights from an Early Adopter

Posted Jan. 21st 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of […]

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Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Posted Jan. 11th 2021

I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. Freelancing means you never know what you’ll be writing about on […]

Can Your Company Afford a PR Agency?

Posted Jan. 7th 2021

Mark has a problem. As the business development director for a growing services firm (we’ll call it Company B), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor […]

Top 11 Meet the Media Profiles of 2020

Posted Dec. 16th 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. To […]

Top 10 PR Blog Posts of 2020

Posted Dec. 10th 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was […]

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