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Top 13 Lessons PR Students Learned from their PRGN Agency Internship

Posted Jan. 23rd 2020

By Kathryn Lauro, Intern, Bianchi Public Relations | January 13, 2020 Internships are an important asset for students starting their public relations careers. Each internship experience varies from agency to agency, presenting many opportunities for young professionals to learn different aspects of the industry. Most importantly, internships allow students to acquire skills they cannot learn […]

What’s So Great About PR Agency Culture?

Posted Sep. 19th 2019

“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their social media channels and website share pictures of their […]

7 Tips for Becoming a Rock Star Moderator

Posted Sep. 5th 2019

Guest post by Christina McKenna, President, Bluestone Executive Communications   A few weeks ago a client emailed a video, asking us to critique his performance on a panel discussion at a tech conference. He had worked hard to showcase his expertise with stories, examples and personal experiences and we, were eager to see his progress. But […]

Top Success Factors for a Winning Partnership with Your PR Firm

Posted Oct. 29th 2018

With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the  client. And most […]

Top PR Firm in Midwest & Technology / Industrial Sector in Nation for 2018

Posted Apr. 24th 2018

O’Dwyer’s, a leading public relations industry publication, recently ranked Bianchi PR as one of the top PR firms in the Midwest region as well as one of the top firms serving the technology and industrial sector nationally. The latest O’Dwyer’s rankings showed Bianchi PR as #22 in the Midwest overall and the top public relations […]

The Best PR Agency RFP is No RFP

Posted Feb. 12th 2018

The RFP – Request for Proposal. When clients are looking for the right PR firm to work with, approximately one-third of all new PR work comes through RFPs. But for many PR agencies and clients alike, RFP is an acronym for Really Frustrating Process. Because it takes a lot of time, effort and expense – […]

10 Best Practices for PR Firm RFPs

Posted Jan. 29th 2018

The RFP – Request For Proposal. Some love RFPs. Others hate them. They can create a lot of extra work for the client. And for the PR agencies, they can become crowded cattle calls, involving a mélange of mismatched PR firms who get embattled in a lengthy competition to win a new project or account. […]

In the PR Agency Search, Experience Beats Hourly Rate

Posted Sep. 5th 2017

It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]

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