Bianchi Biz Blog

Meet the Media: Christie Schweinsberg, Senior Editor at WardsAuto.com

Posted Mar. 18th 2019

Christie Schweinsberg is the senior editor for WardsAuto.com and also electrification analyst for WardsIntelligence.com. For WardsAuto she covers the Japanese and Korean automakers, and occasionally markets in Asia, while for Wards Intelligence she focused on the state of electrified vehicles and the charging infrastructure supporting them. Can you tell us what types of stories, trends […]

Five Things Auto Suppliers and Mobility Technology Providers Need to Do Now for a Successful CES

Posted Mar. 14th 2019

You have heard auto industry gurus like John McElroy say “it’s the best auto show I have ever attended” and you’ve decided your company will have a presence at CES 2020 (taking place January 7-10, 2020). So what do you need to do now to ensure the world’s largest business-to-business trade show is a success […]

We’re Seeking an Intern! Passionate About Automotive PR? Apply Today!

Posted Mar. 12th 2019

Public relations, communications and journalism students – are you looking to gain experience in the PR agency world with one of the best automotive PR firms around? We have the job for you! We are looking for an intelligent, passionate and hard-working student who is interested in a paid, for-credit internship to join our team […]

Meet the Media: Dave Leggett, Editor at Just-Auto.com

Posted Mar. 4th 2019

Dave Leggett is the editor of automotive industry news and analysis site, just-auto.com. Can you tell us what types of stories, trends or issues are on your radar now? There is always plenty going on in the auto industry, but there has been an explosion of interest in CASE (Connectivity, Autonomous, Sharing, Electric) developments and […]

5 Reasons Your Tech Company May Need an Automotive PR Firm

Posted Feb. 28th 2019

Tech companies are flocking to the automotive industry. Many high tech companies are targeting the auto sector as their biggest growth market, as the automotive industry begins to spend billions of dollars over the next decade to meet the emerging trends of autonomous vehicles, electrified cars, connected cars, ride-hailing/ride-sharing, artificial intelligence (AI) and data management. […]

Tips on How to Get Your Media Pitch or News Release Noticed

Posted Feb. 21st 2019

By Emily Oakes, Bianchi PR Intern, Central Michigan University (May 2019 IPR Graduate)  As a PR professional, creating and distributing content is one thing; getting journalists to use it is another, especially with reporters receiving more than 25 email pitches – and often hundreds of press releases per day. The big question is: How do I […]

Meet the Media: Tim Keenan, Managing Editor at DBusiness

Posted Feb. 18th 2019

Tim Keenan is managing editor at DBusiness magazine. He writes feature articles, edits the work of their contributors, proofreads and makes corrections to the magazine as it’s getting ready to be published. Can you tell us what types of stories, trends or issues are on your radar now? We’re looking for any stories about business […]

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