Bianchi Biz Blog

Top 10 Meet the Media Profiles of 2021

Posted Dec. 6th 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Since then, we have profiled over 125 reporters and journalists who cover the automotive, mobility, Detroit and Silicon Valley […]

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7 Myths of Automotive Supplier and Vehicle Technology PR

Posted Dec. 2nd 2021

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of electrified, connected, autonomous and shared vehicles are rapidly changing the game … not only for automakers but also for the entire vehicle technology supply chain ecosystem. This shift is […]

Meet the Media: John Irwin, Reporter at Automotive News

Posted Nov. 12th 2021

I’m a reporter with Automotive News covering suppliers and electric vehicles.  Can you tell us what types of stories, trends or issues are on your radar now? It’s on everyone’s radar now, but I’m extremely interested in the shift to EVs and the way traditional automotive companies and start-ups are adapting to it. I’m excited to […]

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Earned Media: Is it worth all the trouble?

Posted Nov. 11th 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why? There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a […]

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Meet the Media: David Sickels, Editor of The Buzz & Senior Editor of Tire Review & Fleet Equipment

Posted Nov. 1st 2021

David Sickels is the editor of The Buzz and senior editor of Tire Review & Fleet Equipment at Babcox Media. Can you tell us what types of stories, trends or issues are on your radar now? I don’t think there has ever been a more exciting time to be covering the electric vehicle market. Automakers […]

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CES2022 PR Planning Forward: 5 Noteworthy Data Points

Posted Oct. 28th 2021

With just over two months left until the show, CES planning is in full swing. With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. But early indication looks to be positive, especially for automotive and mobility companies. […]

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Top Automotive Suppliers’ ESG Reports Focus Mostly on Environment and Little on Governance

Posted Oct. 26th 2021

Most top auto suppliers’ ESG reports focus mostly on the E (environmental) and neglect the G (governance), according to our recent study – “Automotive Suppliers and ESG,” which we recently conducted in May/June of 2021 by looking at the ESG reports for the top 25 North American auto OEM suppliers, based on the most recent […]

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