Bianchi Biz Blog

Bianchi PR’s Meet the Media Recap

Posted Jul. 15th 2019

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Tim Keenan, Managing Editor at DBusiness Dave Leggett, Editor at Just-Auto.com Christie Schweinsberg, Senior Editor at WardsAuto.com David Louie, Reporter at KGO-TV – Silicon Valley Bureau Mike Brezonick, Publisher of COMPRESSIRTECH2 and Senior Editor of Diesel Progress and New […]

5 PR Surprises from CES 2019 Data for Automotive & Mobility Suppliers

Posted Jul. 11th 2019

A market research executive once told me: “In the absence of data, people make sh*t up.” It’s true, without data, all we have to base our decisions on are opinions. The audited data is in from CES2019, and there are a number of data points that may be helpful to the automotive and mobility technology […]

Meet the Media: Deborah Lockridge, Editor in Chief, Heavy Duty Trucking

Posted Jul. 1st 2019

Deborah Lockridge is the editor in chief of Heavy Duty Trucking, which includes the Truckinginfo.com website and various other digital and social media efforts and events. She is responsible for the overall direction of the print and digital content, as well as producing content herself, and managing the team of editors and freelancers. Can you tell […]

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Automotive Suppliers & Change Management Communications: How PR Supports Your Program

Posted Jun. 27th 2019

Change. It is coming faster than ever. And, according to our informal survey of key communications and PR executives with some of the top global automotive OEM suppliers, it’s the biggest issue facing their companies today, as the automotive ecosystem has turned upside-down. Auto suppliers are shifting to new strategies as they navigate through uncharted […]

Meet the Media: Randy Essex, Senior Content Director for Business & Education at the Detroit Free Press

Posted Jun. 17th 2019

Randy Essex is the senior content director for business and education for the Detroit Free Press, which includes autos. He leads nine reporters (with an assistant editor) and the small in-house staff that does the print product. He is part of the senior leadership team reporting to Editor Peter Bhatia. What Randy says he really […]

PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

Meet the Media: Neil Abt, Editorial Director at Fleet Owner

Posted Jun. 3rd 2019

Neil Abt is the editorial director of Fleet Owner, written for executives and managers of commercial trucking fleets that operate five or more vehicles. He helps guide overall daily news coverage with the website, as well as greater in-depth coverage in the monthly print addition. The American Trucker brand is also part of Fleet Owner. […]

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