Bianchi Biz Blog

Auto Suppliers at CES: Is it worth the cost?

Posted Jul. 19th 2018

Who should exhibit their technology at CES, the world’s largest B2B trade show? As the gap between the Motor City and Silicon Valley shrinks with technological advances, CES – formerly known as the Consumer Electronics Show – has in a way become its own, unique auto show. Showing off their latest technologies and concepts, many […]

Meet the Media: Jennifer Vuong, Anchor and Producer at Automotive News

Posted Jul. 9th 2018

Jennifer Vuong is the producer and anchor of Automotive News TV’s morning newscast, First Shift, which features the lead stories of the day, and news that developed overnight. Vuong also serves as a videographer and video editor. Can you tell us what types of stories, trends or issues are on your radar now? We keep […]

Tried and True Adages that Apply to PR

Posted Jun. 28th 2018

By Claire Olech (former Bianchi Public Relations intern and recent PR grad. You can find her on LinkedIn.) As a PR student, it’s customary to receive advice from professionals who have experience in the field. It may come in different packaging, but often, it’s an old adage that you’ve heard before around the dinner table. […]

Meet the Media: Audrey LaForest, Reporter at Plastics News

Posted Jun. 18th 2018

Audrey LaForest is a reporter at Plastics News, where she covers the automotive and machinery beats. Can you tell us what types of stories, trends or issues are on your radar now? Since the passing of the new U.S. tax law back in December, I’ve been really interested in whether companies — for me, that means […]

CEO Media Interview Mistake #4 – Not Knowing the Journalist’s Policy on Pre-Publication Reviews of CEO Quotes

Posted Jun. 14th 2018

Reporters NEVER allow CEOs to review their quotes before a story runs, right? Contrary to popular belief among PR professionals, many of today’s journalists will actually allow CEOs or their PR representative to review their quotes for stories prior to publication. According to a survey of more than 110 journalists around the world conducted by […]

Partners in Fact: Social Day of Action

Posted Jun. 5th 2018

Today, we are participating in a Social Day of Action with the News Literacy Project, the PR Council and many of our PRGN colleagues to underscore the importance of news literacy. Do you investigate news sources to evaluate their veracity, biases or emotional cues? In this day in age, it’s critical to practice and teach […]

Meet the Media: Kirk Pinho, Real Estate Reporter at Crain’s Detroit Business

Posted Jun. 4th 2018

Kirk Pinho is the real estate reporter for Crain’s Detroit Business. He covers commercial real estate sales and leases, construction and other issues and trends related to the CRE industry, including finance, architecture and contractors. On Fridays, Kirk writes the Crain’s Real Estate Insider newsletter. Can you tell us what types of stories, trends or issues are on […]

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