Bianchi Biz Blog

Getting Quoted and Noted in the Media

Posted May. 26th 2017

It’s no secret that one of the goals of PR is to get your company’s executives and experts quoted in articles. You want it, your company wants it and your PR firm wants it. Having your executives seen as expert sources in the media’s eyes should be an integral part of your communications plan, as […]

BPR’s Top 25 PR Projects: #20 Cooper Standard Showcases Technology Vehicle at MBS (2010)

Posted May. 25th 2017

To help Cooper Standard demonstrate several product innovations from the company’s four product groups, Bianchi PR worked with the Center for Automotive Research to be front and center with media interviews and vehicle tours during one of the most important auto conferences of the year: its Management Briefing Seminars. Pre-show work to make the trip […]

How to Hit a PR Homerun at CES

Posted May. 19th 2017

So you’re going to CES. You’re armed with the knowledge that the show is wildly competitive and crowded. You know the scope of the show and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors – all of […]

Meet the Media: Joann Muller, Detroit Bureau Chief at Forbes

Posted May. 16th 2017

The Detroit bureau chief and Autos Editor for Forbes, Joann spends most of her time covering the automotive industry, but also keeps an eye on the rest of America’s heartland — where stuff is manufactured and grown. She has covered the automotive beat for more than 20 years at Forbes, Business Week and the Detroit […]

BPR’s Top 25 PR Projects: #19 Yanfeng Automotive Interiors at NAIAS (2017)

Posted May. 11th 2017

Taking the stage at the 2017 North American International Auto Show for the first time as Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, the company wanted to make a splash. The challenge: how to stand out in a competitive crowd at a show that’s geared […]

Meet the Media: Paul Heney, Editorial Director at Design World / WTWH Media

Posted May. 2nd 2017

Paul is a dynamic editor, writer and public speaker with more than 20 years experience in b2b magazines, online content and editorial management. He is the editorial director for OEM design engineering magazine Design World (www.designworldonline.com) / WTWH Media, helping design engineers parse the flood of information available online today so they can receive critical […]

BPR’s Top 25 PR Projects: #18 Adient’s New Detroit Headquarters Press Conference (2016)

Posted Apr. 27th 2017

When Adient, then a one-month-old spinoff and the world’s largest global automotive seating supplier, was ready to officially announce that it would be the first major auto supplier to establish its headquarters in Detroit in decades, Bianchi PR was ready to assist with the media relations for the press conference. Adient acquired the historic 10-story, […]

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