Bianchi Biz Blog

Meet the Media: Leslie Allen, Mobility Editor of Automotive News & Editor of Shift

Posted Oct. 7th 2019

Leslie Allen is the mobility editor for Automotive News and editor of Shift magazine. Her job is to supervise the newspaper’s coverage of new mobility, which is basically the industry’s move into more connected, autonomous, shared and electrified transportation, along with related services, telematics, data, etc. As editor of Shift, she is responsible for producing […]

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Meet the Media: Aaron Larson, Executive Editor of POWER

Posted Sep. 24th 2019

Aaron Larson is the executive editor of POWER. POWER is a B2B media brand focused on the power generation industry. It covers all generation technologies, including nuclear, coal, natural gas, wind, solar, hydropower, geothermal, and more. POWER magazine was established in 1882—the same year Thomas Edison opened the first central power station in New York […]

What’s So Great About PR Agency Culture?

Posted Sep. 19th 2019

“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their social media channels and website share pictures of their […]

Meet the Media: Brad Kuvin, Publisher / Editorial Director at MetalForming & 3D Metal Printing

Posted Sep. 9th 2019

Brad Kuvin is the publisher/editorial director of MetalForming magazine and 3D Metal Printing magazine, at the Precision Metalforming Association (PMA) in Independence (Cleveland), OH. He oversees all content strategy for the publications, including digital products and conferences (the publications produce six live events per year, including two in Mexico), serving readers in several industries – […]

7 Tips for Becoming a Rock Star Moderator

Posted Sep. 5th 2019

Guest post by Christina McKenna, President, Bluestone Executive Communications   A few weeks ago a client emailed a video, asking us to critique his performance on a panel discussion at a tech conference. He had worked hard to showcase his expertise with stories, examples and personal experiences and we, were eager to see his progress. But […]

11 PR/Marketing Takeaways from CAR MBS 2019

Posted Aug. 29th 2019

The 54th edition of the Center for Automotive Research’s Management Briefing Seminars held in Traverse City in early August fulfilled its mission: Engaging nearly 1,000 stakeholders representing automakers, suppliers, startups, media, government, and academia in frank discussions on the auto industry’s commitment to change, across the spectrum of technology, strategy, mobility, policy, and manufacturing issues. […]

Meet the Media: Annalise Frank, Breaking News Reporter at Crain’s Detroit Business

Posted Aug. 19th 2019

Annalise Frank is a breaking news reporter for Crain’s Detroit Business. She covers breaking news stories, as well as handles a variety of business topics in the city and region. Can you tell us what types of stories, trends or issues are on your radar now? I don’t cover one specific beat, so I’m open […]

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