Bianchi Biz Blog

Meet the Media: Nora Naughton, Automotive Reporter at The Detroit News

Posted Mar. 20th 2018

Nora Naughton is the General Motors Co. beat reporter on The Detroit News autos team. She also covers a variety of mobility topics. Can you tell us what types of stories, trends or issues are on your radar now? This is an incredible time to be on the automotive beat. The industry is reckoning with some […]

CEO Media Interview Mistake #1 – Ignoring the Growing Demands on Reporters

Posted Mar. 15th 2018

Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]

Meet the Media: Phoebe Wall Howard, Autos Reporter at the Detroit Free Press

Posted Mar. 6th 2018

Phoebe Wall Howard is an autos reporter at the Detroit Free Press. She writes about the auto industry with an emphasis on Ford Motor Co., the UAW, consumer trends, investor affairs, technology, product launches and executive analysis/profiles. Can you tell us what types of stories, trends or issues are on your radar now? Behind the […]

PRGN Partners’ Advice for PR Graduates

Posted Feb. 27th 2018

We asked our PRGN (Public Relations Global Network) partners from around the world to share some advice for PR graduates. Here’s what they had to say: Jorge Martinez, The Conroy Martinez Group, Miami The three things that are most important to us when we hire an entry level person: 1. Experience – we like to […]

Meet the Media: Adrienne Roberts, Reporter at The Wall Street Journal

Posted Feb. 20th 2018

Adrienne Roberts is a reporter for The Wall Street Journal, based in the Detroit bureau, covering automotive retail, including dealers, and a group of well-known transplant auto makers (car companies selling in the US but based abroad – e.g., Toyota, Honda and Volkswagen). Can you tell us what types of stories, trends or issues are […]


The Best PR Agency RFP is No RFP

Posted Feb. 12th 2018

The RFP – Request for Proposal. When clients are looking for the right PR firm to work with, approximately one-third of all new PR work comes through RFPs. But for many PR agencies and clients alike, RFP is an acronym for Really Frustrating Process. Because it takes a lot of time, effort and expense – […]

Meet the Media: Dale Buss, Contributor at Forbes, Chief Executive Magazine & More

Posted Feb. 6th 2018

Dale Buss is a contributing editor to Chief Executive Magazine and a contributor to Forbes Magazine, Brandchannel, Corporate Board Member, New Nutrition Business, Automotive News, D Business, Philanthropy Magazine and many other publications. He also works with CEOs to tell their stories in book form. And he produces branded content for many companies. Can you […]