Bianchi Biz Blog

Meet the Media: Ian Thibodeau, Automotive Reporter at The Detroit News

Posted May. 15th 2018

Ian Thibodeau is the Ford Motor Co and automotive industry reporter at The Detroit News, keeping tabs on the Blue Oval, and reporting on the trends, issues and state of the global automotive industry. Can you tell us what types of stories, trends or issues are on your radar now? The global industry’s at an inflection point […]

CEO Media Interview Mistake #3 – Not Knowing What Criteria Journalists Use to Evaluate CEOs

Posted May. 10th 2018

Fact: Educational Background is Least Important of Top 10 Factors Fewer than one in 100 journalists around the world surveyed by the Public Relations Global Network (PRGN) ranked education one of the top three factors they considered when evaluating a CEO around a media interview. The top three criteria that reporters said they use to […]


Meet the Media: Roop Raj, Anchor / Reporter at Fox 2 News Detroit

Posted May. 1st 2018

Roop Raj is an anchor/reporter at Fox 2 News Detroit. Can you tell us what types of stories, trends or issues are on your radar now? As anchor of the early evening news, I cover enterprise stories. Issues like infrastructure, social issues, innovations and trends are what I focus on, primarily. I also cover general […]

Top PR Firm in Midwest & Technology / Industrial Sector in Nation for 2018

Posted Apr. 24th 2018

O’Dwyer’s, a leading public relations industry publication, recently ranked Bianchi PR as one of the top PR firms in the Midwest region as well as one of the top firms serving the technology and industrial sector nationally. The latest O’Dwyer’s rankings showed Bianchi PR as #22 in the Midwest overall and the top public relations […]

Meet the Media: Shiraz Ahmed, Assistant Editor, Mobility at Automotive News & Host and Producer for Futurismo

Posted Apr. 17th 2018

Shiraz Ahmed is assistant editor, mobility at Automotive News, and host and producer for Futurismo, a podcast on tomorrow’s cars.  Can you tell us what types of stories, trends or issues are on your radar now? I follow state and local policy towards new transportation models, autonomous vehicle development, vehicle connectivity, and digital talent recruitment. […]


CEO Media Interview Mistake #2 – Not Knowing Where Reporters Go For Research

Posted Apr. 12th 2018

Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO media interview. That means 90 percent of […]

Meet the Media: Mitch Galloway, Manufacturing & Agribusiness Reporter at MiBiz

Posted Apr. 3rd 2018

Mitch Galloway is the manufacturing and agribusiness reporter for MiBiz, a Grand Rapids-based business journal that has been providing West Michigan regional business news for nearly 30 years. With a readership of over 35,000, and a growing digital presence that reaches more than 38,000 unique visitors each month, MiBiz ( is a top source for […]