Blog

Archive:

Want to Be a Successful Storyteller?

Posted Jun. 16th 2017

Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … then they select or create a platform they’d like to use to tell that […]

How to Hit a PR Homerun at CES

Posted May. 19th 2017

So you’re going to CES. You’re armed with the knowledge that the show is wildly competitive and crowded. You know the scope of the show and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors – all of […]

6 Lessons from United‘s ‘Re-accommodate’ PR Disaster

Posted Apr. 12th 2017

Although new facts are still coming out – and we may never know the whole story – there’s no question that the forcible removal of a passenger from a United flight on April 9 was the start of a PR disaster for the airline. In less than 48 hours, a video of the man being […]

New PR Challenges for Professional Service Companies

Posted Mar. 17th 2017

As the media landscape continues to shift, professional service communicators must adapt or risk being left behind. Finding out where you can make the most impact, reach your specific key audiences and achieve your communications goals amidst the ever-shifting, massive 24/7 news cycle is crucial … but difficult. It’s not impossible as long as you […]

BPR’s Top 25 PR Projects: Securing Rock(et) Star Speakers for AIAG’s Annual Conference (1995-2002)

Posted Mar. 2nd 2017

When your industry is inundated with shows, conference and events, how do you make your technical event stand out from the crowd? That was the challenge for the Automotive Industry Action Group (AIAG) – a not-for-profit association where automotive professionals work collaboratively to streamline industry processes via global standards and development and harmonized business practices […]

PR Agency Search: Experience and Value Are Top Priority

Posted Feb. 16th 2017

Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]

Professional Service Firm PR Challenges

Posted Feb. 3rd 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

How to Get Company Decision Makers on Board with PR

Posted Oct. 25th 2016

When it comes to PR, garnering and maintaining “buy-in” from key company decision makers is a must. While there is no doubt there’s real value in PR, your program needs both financial support and professional involvement from top executives in order to succeed. Ask yourself these questions: • Has one of your really great PR […]

How to Engage Decision Makers in PR

Posted Jul. 22nd 2016

Has one of your really great marketing ideas fallen flat due to lack of engagement from key members of your firm? Have you presented a solid PR proposal to seemingly deaf ears? Have you ever left a meeting feeling frustrated by the lack of enthusiasm for a communications campaign? One of the main PR missteps […]

SUBSCRIBE TO RSS