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Top PR Challenges for Professional Service Firms

Posted Dec. 15th 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of clients – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

Meet the Media: Jack Walsworth, Reporter & Web Producer at Automotive News

Posted Dec. 5th 2017

Jack Walsworth is the Subaru beat reporter at Automotive News and also helps out with the magazine’s automotive supplier coverage. Additionally, he has the role of web producer which means he builds photo galleries for the website and loads print stories online every week. Without revealing any secrets, can you tell us what types of […]

Meet the Media: Mark Phelan, Auto Critic & Columnist at the Detroit Free Press

Posted Nov. 21st 2017

Mark Phelan is the auto critic and columnist for the Detroit Free Press. He reviews new vehicles and writes about the people, issues, technologies and strategies shaping the auto industry. He is also president of the North American Car of the Year jury, and a member of the Automotive Press Association board. Without revealing any […]

Meet the Media: Chuck Murray, Senior Technical Editor at Design News

Posted Nov. 7th 2017

Chuck Murray is a senior technical editor on his second tour of duty with Design News, a magazine designed for mechanical and electromechanical engineers in the OEM market. It serves as a resource for the system and product design engineering community. Chuck was a winner of the Jesse H. Neal Award for his story, “The […]

Meet the Media: Katie Burke, Silicon Valley Reporter at Automotive News

Posted Oct. 24th 2017

Katie Burke is the Silicon Valley and Volvo beat reporter for Automotive News, covering the intersection of the technology and automotive industries. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? As a reporter in Silicon Valley – especially covering transportation – it feels like […]

Why PR FAILS

Posted Oct. 20th 2017

Are your PR attempts not generating the type of results you seek? Are you passing on PR opportunities due to previous lackluster results? Are some of your PR attempts failing? Generating good PR for professional service firms is not easy. In fact, it’s HARD. It takes time, effort, money and, sometimes, good luck. But good […]

Meet the Media: Sam Abuelsamid of Forbes, Automotive Engineering & Navigant Research

Posted Oct. 10th 2017

Sam Abuelsamid’s primary role is senior analyst with Navigant Research where he tracks automated driving, connected vehicles, automotive cybersecurity, mobility and advanced propulsion. He writes research reports on these and other topics that are available for anyone to purchase, as well as customized research where he does deeper dives into specific topics of interest for clients. […]

The Challenge of Autonomous Driving Technology PR & Communications

Posted Sep. 29th 2017

Autonomous vehicles are coming. We have been hearing it and reading about it for the past few years. The research advisory firm, Gartner, indicated in its 2016 Hype Cycle chart (http://www.gartner.com/newsroom/id/3412017) that driverless cars have moved past the “peak of inflated expectations” and are headed for the so-called “trough of disillusionment”, as it becomes increasingly […]

Meet the Media: James Amend, Senior Editor at WardsAuto

Posted Sep. 26th 2017

Meet the Media: James Amend is a senior editor at WardsAuto, a leading automotive news, information and data supplier that’s been around just about as long as the industry itself. He came to WardsAuto 10 years ago from the Associated Press in New York City, where he covered transportation stocks, but he’s a dyed-in-the-wool Michigan […]

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