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PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

Meet the Media: Neil Abt, Editorial Director at Fleet Owner

Posted Jun. 3rd 2019

Neil Abt is the editorial director of Fleet Owner, written for executives and managers of commercial trucking fleets that operate five or more vehicles. He helps guide overall daily news coverage with the website, as well as greater in-depth coverage in the monthly print addition. The American Trucker brand is also part of Fleet Owner. […]

How to Find the Best Automotive PR Firm for Your Company

Posted May. 30th 2019

When you Google the search term “automotive PR firm,” you will get more than 304 million results. YIKES! What’s worse is that many of those listed on the first pages of the search results are there because they are great at search engine optimization, but not necessarily because they have significant – or even any […]

Meet the Media: Brad Kadrich, Editor at Corp! Magazine

Posted May. 20th 2019

Brad Kadrich is the editor with Corp! Magazine, which covers business issues that affect businesses locally and statewide. It’s the only magazine that covers statewide business. As an editor, he is responsible for writing stories and for editing stories produced by other writers for both on-line and print, as well as helping with the production […]

Meet the Media: Kurt Nagl, Breaking News Reporter at Crain’s Detroit Business

Posted May. 6th 2019

Kurt Nagl is the breaking news reporter at Crain’s Detroit Business. He covers a wide range of topics and handles daily breaking stories, primarily for the website. Can you tell us what types of stories, trends or issues are on your radar now?Southeast Michigan is an ever-interesting place, so there’s a lot on the radar […]

5 Ways to Tell If Your Tech PR Agency Really has Automotive Expertise

Posted Apr. 25th 2019

Tech companies are rushing into the automotive sector to sell their technologies and software, as global automakers are investing billions of dollars in the development of electrified, connected, autonomous and shared vehicles. For autonomous vehicles alone, hundreds of tech companies – who are involved in areas such as radar, LiDAR, artificial neural networks, image recognition, […]

Meet the Media: Mike Brezonick, Publisher of COMPRESSORTECH2 & Senior Editor of Diesel Progress & New Power Progress

Posted Apr. 15th 2019

Mike Brezonick is the publisher of COMPRESSORTECH2, a magazine/website/e-newsletter that covers gas compression technology and applications. He oversees the editorial teams and salespeople for that publication. He is also a senior editor for Diesel Progress and New Power Progress, the newest publication and website that covers alternative power technologies. Can you tell us what types […]

Meet the Media: David Louie, Reporter at KGO-TV – Silicon Valley Bureau

Posted Apr. 1st 2019

David Louie is a reporter at Silicon Valley Bureau, ABC Owned KGO-TV San Francisco Bay Area. Covering business & tech in the Valley, general assignment news & a few features. Can you tell us what types of stories, trends or issues are on your radar now? The evolutionary adaptation of new technologies in the consumer […]

Meet the Media: Christie Schweinsberg, Senior Editor at WardsAuto.com

Posted Mar. 18th 2019

Christie Schweinsberg is the senior editor for WardsAuto.com and also electrification analyst for WardsIntelligence.com. For WardsAuto she covers the Japanese and Korean automakers, and occasionally markets in Asia, while for Wards Intelligence she focused on the state of electrified vehicles and the charging infrastructure supporting them. Can you tell us what types of stories, trends […]

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