PeRspectives Newsletter

A quick read. Useful information. Insight on key PR trends and topics. A forum to share PR lessons learned.

That’s what we’ve designed this e-newsletter, Bianchi PeRspectives, to be.

• Vol. #83 – “CEO Media Interview Mistake #2 – Not Knowing Where Reporters Go For Research” Summer 2018
• Vol. #82 – “CEO Media Interview Mistake #1 – Ignoring the Growing Demands on Reporters” Spring 2018
• Vol. #81 – “PRGN Media Study Shows Reporters’ Growing Social Media Performance Anxiety” Winter 2018
• Vol. #80 – “The Challenge of Autonomous Driving Tech PR & Communications” Autumn 2017
• Special Edition: Bianchi PR Celebrates 25th Anniversary August 2017
• Vol. #79 – “Off the Record, Embargoes and Other Media Relations Pitfalls” Summer 2017
• Vol. #78 – “Should Auto Suppliers Exhibit at CES?” Spring 2017
• Vol. #77 – “Why Using One Global Approach for CEO Media Interviews Can Fail” Winter 2017
• Vol. #76 – “How to Get Company Decision Makers on Board with PR” Fall 2016
• Vol. #75 – “Is PR the New SEO?” Summer 2016
• Vol. #74 – “Lead the Way – The Power of Thought Leadership” Spring 2016
• Vol. #73 – “SMaASH’ing Automotive Social Media Myths” Winter 2016
• Vol. #72 – “Distilling Actionable Data About Social Media” Fall 2015
• Vol. #71 – “Help Your CEO “Get Global” With Media Interviews” – Summer 2015
• Vol. #70 – “Is Reporting Technology Leaving You Behind?” – Spring 2015
• Vol. #69 – “The Top Five Social Media Mistakes of North American Automotive Suppliers” – Winter 2015