PeRspectives Newsletter

A quick read. Useful information. Insight on key PR trends and topics. A forum to share PR lessons learned.

That’s what we’ve designed this e-newsletter, Bianchi PeRspectives, to be. 

• Vol. #98 – PR: It’s NOT All About Relationships…Is it? – Spring 2022
• Vol. #97 – Earned Media: Is it worth all the trouble? – Winter 2022
• Vol. #96 – Top Auto Suppliers’ ESG Reports Study Results – Autumn 2021
• Vol. #95 – Five Things Auto Suppliers and Vehicle Technology Providers Need to Do Now for a Successful CES – Summer 2021
• Vol. #94 – Automotive Manufacturers Still Missing Out On ESG Opportunities – Spring 2021
• Vol. #93 – Is Media Relations Dead? – Winter 2021
• Vol. # 92 – How COVID19 Has Changed B2B PR & Media Relations – Autumn 2020
• Vol. #91 – 5 Ways Automotive & Mobility Suppliers Can Gain Media Coverage During the Pandemic – Summer 2020
• Vol. #90 – COVID-19: What Communications Lessons Can We Learn from This Crisis?  
• Vol. #89 – 5 Ways for Auto & Mobility Suppliers to Build on CES 2020 Momentum 
• Vol. #88 – What’s So Great About PR Agency Culture? – Autumn 2019
• Vol. #87 – Automotive Suppliers & Change Management Communications: How PR Supports Your Program – Summer 2019
• Vol. #86 – The War for Talent: How PR Can Help Auto Suppliers Win It – Spring 2019
• Vol. #85 – “Self-driving Vehicles, e-Mobility, Spin-offs and Talent Wars Drive the Need for Automotive & Mobility Tech Suppliers to Boost PR” Winter 2019
• Vol. #84 – “Auto Suppliers at CES: Is it worth the cost?” Autumn 2018
• Vol. #83 – “CEO Media Interview Mistake #2 – Not Knowing Where Reporters Go For Research” Summer 2018
• Vol. #82 – “CEO Media Interview Mistake #1 – Ignoring the Growing Demands on Reporters” Spring 2018
• Vol. #81 – “PRGN Media Study Shows Reporters’ Growing Social Media Performance Anxiety” Winter 2018
• Vol. #80 – “The Challenge of Autonomous Driving Tech PR & Communications” Autumn 2017
• Special Edition: Bianchi PR Celebrates 25th Anniversary August 2017
• Vol. #79 – “Off the Record, Embargoes and Other Media Relations Pitfalls” Summer 2017
• Vol. #78 – “Should Auto Suppliers Exhibit at CES?” Spring 2017
• Vol. #77 – “Why Using One Global Approach for CEO Media Interviews Can Fail” Winter 2017
• Vol. #76 – “How to Get Company Decision Makers on Board with PR” Fall 2016
• Vol. #75 – “Is PR the New SEO?” Summer 2016
• Vol. #74 – “Lead the Way – The Power of Thought Leadership” Spring 2016
• Vol. #73 – “SMaASH’ing Automotive Social Media Myths” Winter 2016
• Vol. #72 – “Distilling Actionable Data About Social Media” Fall 2015
• Vol. #71 – “Help Your CEO “Get Global” With Media Interviews” – Summer 2015
• Vol. #70 – “Is Reporting Technology Leaving You Behind?” – Spring 2015
• Vol. #69 – “The Top Five Social Media Mistakes of North American Automotive Suppliers” – Winter 2015