901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their social media channels and website share pictures of their […]
This past year, we offered valuable insight, tips and tricks for the automotive industry through our blogs. As the year wraps up, we put together a list of the 10 most popular blogs posted in 2018 to help start 2019 off on the right foot. Here is a list of our Top 10 Blog Posts […]
With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the client. And most […]
By Claire Olech (former Bianchi Public Relations intern and recent PR grad. You can find her on LinkedIn.) As a PR student, it’s customary to receive advice from professionals who have experience in the field. It may come in different packaging, but often, it’s an old adage that you’ve heard before around the dinner table. […]
The RFP – Request for Proposal. When clients are looking for the right PR firm to work with, approximately one-third of all new PR work comes through RFPs. But for many PR agencies and clients alike, RFP is an acronym for Really Frustrating Process. Because it takes a lot of time, effort and expense – […]
The RFP – Request For Proposal. Some love RFPs. Others hate them. They can create a lot of extra work for the client. And for the PR agencies, they can become crowded cattle calls, involving a mélange of mismatched PR firms who get embattled in a lengthy competition to win a new project or account. […]
Post by Jim Bianchi, APR, President Back in ’92, when I started my PR firm, I had more than a dozen years of PR experience – and more than half of that with another PR agency – so I thought I knew pretty much all I needed to know. I was wrong. Really wrong. And […]
When seat belts and airbags are among your major products, how do give back to the community and help save lives? You work with the State Police to develop a program that will educate the next generation of drivers about vehicle safety and the importance of using seat belts – the most important automotive safety […]
When chemistry giant BASF needed assistance promoting its annual car color outlook and trend show, Bianchi PR was just the firm for the job. Having accumulated several years of experience helping another supplier with their car color expertise story, we knew what it would take to get key media attention for BASF’s color design experts […]
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
