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Are You A Bad Client?

Posted Apr. 14th 2022

Agencies talk a lot about bad clients. “The client from Hell. They don’t get it. They’re cheap. They’re crazy!” And clients often talk about bad agencies. “Unresponsive. Expensive. Ungrateful. The kindergarten club.” I’d like to believe there are no bad agencies … and no bad clients. (Well, except for maybe one, but that’s another story […]

What Kind of Client Are You?

Posted Jan. 20th 2022

Concerned? Close? Or committed? Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. In the study, some 1,247 agency clients in […]

7 Top Mistakes That Automotive Suppliers Make in Their PR Agency Search

Posted Feb. 6th 2020

You’re the VP of Communications or Marketing Manager for an established auto supplier … or the CEO of a mid-stage mobility tech company. Things are cruising along. Then suddenly, you hit a trigger event: your current firm treats you badly, you have a new product to launch, you’re tackling a new market or you’re taking […]

What’s So Great About PR Agency Culture?

Posted Sep. 19th 2019

“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their social media channels and website share pictures of their […]

Top Success Factors for a Winning Partnership with Your PR Firm

Posted Oct. 29th 2018

With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the  client. And most […]

Tried and True Adages that Apply to PR

Posted Jun. 28th 2018

By Claire Olech (former Bianchi Public Relations intern and recent PR grad. You can find her on LinkedIn.) As a PR student, it’s customary to receive advice from professionals who have experience in the field. It may come in different packaging, but often, it’s an old adage that you’ve heard before around the dinner table. […]

The Best PR Agency RFP is No RFP

Posted Feb. 12th 2018

The RFP – Request for Proposal. When clients are looking for the right PR firm to work with, approximately one-third of all new PR work comes through RFPs. But for many PR agencies and clients alike, RFP is an acronym for Really Frustrating Process. Because it takes a lot of time, effort and expense – […]

10 Best Practices for PR Firm RFPs

Posted Jan. 29th 2018

The RFP – Request For Proposal. Some love RFPs. Others hate them. They can create a lot of extra work for the client. And for the PR agencies, they can become crowded cattle calls, involving a mélange of mismatched PR firms who get embattled in a lengthy competition to win a new project or account. […]

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