CEO Media Interview Mistake #1 – Ignoring the Growing Demands on Reporters

Posted Mar. 15th 2018

Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]

The Best PR Agency RFP is No RFP

Posted Feb. 12th 2018

The RFP – Request for Proposal. When clients are looking for the right PR firm to work with, approximately one-third of all new PR work comes through RFPs. But for many PR agencies and clients alike, RFP is an acronym for Really Frustrating Process. Because it takes a lot of time, effort and expense – […]

Automotive Retail, Service & Remarketing PR Offering Expanded

Posted Jan. 8th 2018

Through a new alliance with S&A Communications, a Raleigh-Durham, North Carolina-based integrated communications firm with a proven 35-year track record, Bianchi PR can now help clients who are in specialized automotive sectors beyond its traditional base of automotive OEM suppliers. You may know Bianchi PR as experts in automotive supplier public relations with a 25-year history […]

Bianchi PR’s Meet the Media Recap

Posted Dec. 19th 2017

In case you missed it, here’s a list of our most recent Meet the Media profiles: Jack Walsworth, Reporter & Web Producer at Automotive News Mark Phelan, Auto Critic & Columnist at the Detroit Free Press Chuck Murray, Senior Technical Editor at Design News Katie Burke, Silicon Valley Reporter at Automotive News Sam Abuelsamid of […]

Top PR Challenges for Professional Service Firms

Posted Dec. 15th 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of clients – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

Meet the Media: Jack Walsworth, Reporter & Web Producer at Automotive News

Posted Dec. 5th 2017

Jack Walsworth is the Subaru beat reporter at Automotive News and also helps out with the magazine’s automotive supplier coverage. Additionally, he has the role of web producer which means he builds photo galleries for the website and loads print stories online every week. Without revealing any secrets, can you tell us what types of […]

Meet the Media: Chuck Murray, Senior Technical Editor at Design News

Posted Nov. 7th 2017

Chuck Murray is a senior technical editor on his second tour of duty with Design News, a magazine designed for mechanical and electromechanical engineers in the OEM market. It serves as a resource for the system and product design engineering community. Chuck was a winner of the Jesse H. Neal Award for his story, “The […]

Meet the Media: Katie Burke, Silicon Valley Reporter at Automotive News

Posted Oct. 24th 2017

Katie Burke is the Silicon Valley and Volvo beat reporter for Automotive News, covering the intersection of the technology and automotive industries. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? As a reporter in Silicon Valley – especially covering transportation – it feels like […]

Meet the Media: Sam Abuelsamid of Forbes, Automotive Engineering & Navigant Research

Posted Oct. 10th 2017

Sam Abuelsamid’s primary role is senior analyst with Navigant Research where he tracks automated driving, connected vehicles, automotive cybersecurity, mobility and advanced propulsion. He writes research reports on these and other topics that are available for anyone to purchase, as well as customized research where he does deeper dives into specific topics of interest for clients. […]