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Tips on How to Get Your Media Pitch or News Release Noticed

Posted Feb. 21st 2019

By Emily Oakes, Bianchi PR Intern, Central Michigan University (May 2019 IPR Graduate)  As a PR professional, creating and distributing content is one thing; getting journalists to use it is another, especially with reporters receiving more than 25 email pitches – and often hundreds of press releases per day. The big question is: How do I […]

Meet the Media: Tim Keenan, Managing Editor at DBusiness

Posted Feb. 18th 2019

Tim Keenan is managing editor at DBusiness magazine. He writes feature articles, edits the work of their contributors, proofreads and makes corrections to the magazine as it’s getting ready to be published. Can you tell us what types of stories, trends or issues are on your radar now? We’re looking for any stories about business […]

10 Takeaways from CES 2019 for Auto & Mobility Suppliers

Posted Feb. 14th 2019

The 52-year-old juggernaut that is CES—arguably the world’s largest business-to-business trade show – continues to build momentum. While the official numbers are still being verified, CES 2019 was expected to host some 182,000 attendees; 6,600 media; and 4,500 exhibiting companies over four days across some 2.9 million square feet of exhibit space in balmy Las […]

Bianchi PR’s Meet the Media Recap

Posted Feb. 6th 2019

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles:                 Bryce Evans, 10 Missions Media – FenderBender, Rachet+Wrench & FIXED Ben Klayman, Detroit Bureau Chief, Reuters Amy Antenora, Editor at Aftermarket News & Managing Editor at Counterman Magazine  Hannah Lutz, Finance and […]

6 Myths of Automotive Supplier and Mobility Technology PR

Posted Jan. 31st 2019

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of autonomous, connected, electrified and shared vehicles are rapidly changing the game … not only for automakers but also for the entire automotive supply chain ecosystem. This shift is driving […]

PR Challenges Around Autonomous Driving Technology

Posted Jan. 17th 2019

It’s no secret that self-driving vehicles are coming. Automakers, traditional suppliers and new technology companies are investing billions of dollars in the development of autonomous vehicles. According to the research advisory firm Gartner, driverless cars with Level 4 and Level 5 technology are still at least 10 years or more away, as indicated in its […]

Self-driving Vehicles, e-Mobility, Spin-offs and Talent Wars Drive the Need for Automotive & Mobility Tech Suppliers to Boost PR

Posted Jan. 10th 2019

Unprecedented change. That’s what the North American auto supply chain faces today. Major trends are turning the world of automotive suppliers upside down, and disrupting business: • Autonomous vehicles – introducing hundreds of new tech companies who are vying for attention in the supply chain, and requiring major suppliers to make huge investments and place […]

Top Success Factors for a Winning Partnership with Your PR Firm

Posted Oct. 29th 2018

With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the  client. And most […]

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