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The Reality of Auto Supplier PR at CES

Posted Sep. 14th 2018

The world’s largest B2B trade show, with a crowd including more than 7,400 media, all congregate in Las Vegas to see the latest tech trends. Automotive News describes this event as “the show where startups and suppliers come to convince the world – and the rest of the auto industry – that they are on the […]

Bruce Morey: Contributing Editor for SME Manufacturing Media

Posted Sep. 4th 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: Contributing Editor for SME Manufacturing Media (Manufacturing Engineering and Smart Manufacturing Engineering magazines – http://www.sme.org/) and the Society of Automotive Engineers’ (SAE – https://www.sae.org/publications/magazines) magazines, including Automotive Engineering. I also work as an Analyst for Autelligence covering powertrains and vehicle […]

7 Steps for PR Success at CES 2019

Posted Aug. 16th 2018

  So you thought it over. You know that CES the show is wildly competitive and crowded. You’re aware of the show’s scope and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors there. You’ve made your decision: […]

Auto Suppliers at CES: Is it worth the cost?

Posted Jul. 19th 2018

Who should exhibit their technology at CES, the world’s largest B2B trade show? As the gap between the Motor City and Silicon Valley shrinks with technological advances, CES – formerly known as the Consumer Electronics Show – has in a way become its own, unique auto show. Showing off their latest technologies and concepts, many […]

Meet the Media: Jennifer Vuong, Anchor and Producer at Automotive News

Posted Jul. 9th 2018

Jennifer Vuong is the producer and anchor of Automotive News TV’s morning newscast, First Shift, which features the lead stories of the day, and news that developed overnight. Vuong also serves as a videographer and video editor. Can you tell us what types of stories, trends or issues are on your radar now? We keep […]

Meet the Media: Audrey LaForest, Reporter at Plastics News

Posted Jun. 18th 2018

Audrey LaForest is a reporter at Plastics News, where she covers the automotive and machinery beats. Can you tell us what types of stories, trends or issues are on your radar now? Since the passing of the new U.S. tax law back in December, I’ve been really interested in whether companies — for me, that means […]

Meet the Media: Ian Thibodeau, Automotive Reporter at The Detroit News

Posted May. 15th 2018

Ian Thibodeau is the Ford Motor Co and automotive industry reporter at The Detroit News, keeping tabs on the Blue Oval, and reporting on the trends, issues and state of the global automotive industry. Can you tell us what types of stories, trends or issues are on your radar now? The global industry’s at an inflection point […]

Meet the Media: Nora Naughton, Automotive Reporter at The Detroit News

Posted Mar. 20th 2018

Nora Naughton is the General Motors Co. beat reporter on The Detroit News autos team. She also covers a variety of mobility topics. Can you tell us what types of stories, trends or issues are on your radar now? This is an incredible time to be on the automotive beat. The industry is reckoning with some […]

NAIAS 2018 Auto Supplier PR Survival Guide

Posted Jan. 10th 2018

NAIAS – the North American International Auto Show in Detroit (in its 30th year as an international event) – and its technology showcase – AutoMobili-D – open up to some 5,000+ press people and thousands of auto industry insiders next Sunday. Bigger than ever, this key auto industry event can be overwhelming to the first-time […]

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