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CES 2020: 5 Ways for Auto and Mobility Suppliers to Build on CES Momentum

Posted Nov. 14th 2019

Although CES2020 is still two months away, it’s already time to look ahead and plan now on how you’ll build upon a successful show to carry your PR momentum well into 2020 … Envision yourself on Monday, Jan. 13, 2020. You did it. You and your automotive / mobility technology company stared down the gargantuan […]

11 PR/Marketing Takeaways from CAR MBS 2019

Posted Aug. 29th 2019

The 54th edition of the Center for Automotive Research’s Management Briefing Seminars held in Traverse City in early August fulfilled its mission: Engaging nearly 1,000 stakeholders representing automakers, suppliers, startups, media, government, and academia in frank discussions on the auto industry’s commitment to change, across the spectrum of technology, strategy, mobility, policy, and manufacturing issues. […]

5 PR Mistakes Auto Suppliers Make Preparing for CES

Posted Aug. 15th 2019

Being part of an automotive supplier or mobility technology company that is participating in CES can bring a mixed bag of challenges and outlooks. Yes, it’s exciting to be part of such a massive show focused on new technologies and product unveilings. And yes, there can be a lot of potential there for customer and […]

Meet the Media: Alan Ohnsman, Senior Editor for Future Mobility at Forbes

Posted Aug. 2nd 2019

Alan Ohnsman is the senior editor for future mobility at Forbes. His job is to write about interesting companies and entrepreneurs applying or developing new technology to make transportation better, from traditional automakers and tech giants to startups, truckmakers, innovative data services and new urban mobility options. Can you tell us what types of stories, […]

5 PR Surprises from CES 2019 Data for Automotive & Mobility Suppliers

Posted Jul. 11th 2019

A market research executive once told me: “In the absence of data, people make sh*t up.” It’s true, without data, all we have to base our decisions on are opinions. The audited data is in from CES2019, and there are a number of data points that may be helpful to the automotive and mobility technology […]

Automotive Suppliers & Change Management Communications: How PR Supports Your Program

Posted Jun. 27th 2019

Change. It is coming faster than ever. And, according to our informal survey of key communications and PR executives with some of the top global automotive OEM suppliers, it’s the biggest issue facing their companies today, as the automotive ecosystem has turned upside-down. Auto suppliers are shifting to new strategies as they navigate through uncharted […]

Meet the Media: Randy Essex, Senior Content Director for Business & Education at the Detroit Free Press

Posted Jun. 17th 2019

Randy Essex is the senior content director for business and education for the Detroit Free Press, which includes autos. He leads nine reporters (with an assistant editor) and the small in-house staff that does the print product. He is part of the senior leadership team reporting to Editor Peter Bhatia. What Randy says he really […]

PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

How to Find the Best Automotive PR Firm for Your Company

Posted May. 30th 2019

When you Google the search term “automotive PR firm,” you will get more than 304 million results. YIKES! What’s worse is that many of those listed on the first pages of the search results are there because they are great at search engine optimization, but not necessarily because they have significant – or even any […]

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