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Just a few months after its spin off from Johnson Controls, Adient, the world’s largest global automotive seating supplier, held its first press conference and exhibit at the 2017 North American International Auto Show (NAIAS).
Tasked with handling Adient’s media relations for the show, Bianchi PR was up for the challenge of competing for and wining media attention at North America’s largest and most important auto show. We invited media to its press conference to learn more about the new company, hear about its latest product innovations, see its vision for the future of autonomous driving and arranged one-on-one interviews throughout NAIAS press days with executives.
Our efforts produced millions of media impressions for the new company across a wide variety of business, automotive, broadcast, digital, trade and international media – providing a solid foundation for additional brand recognition efforts.
(Special thanks to David Roznowski, executive director, global external communications for Adient, and Mary Kay Dodero, communications director for Adient, for allowing us to work on this special event.)
BPR’s Top 25 PR Projects is a biweekly profile highlighting some of our favorite client projects, as we commemorate Bianchi PR’s 25th year in business.