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Meet the Media: Scott Budman, Business & Tech Reporter at the San Francisco Bay Area NBC News

Posted Sep. 12th 2017

Scott Budman is the business & tech reporter for the San Francisco Bay Area NBC News affiliate. He also files stories for other NBC stations and is a regular tech contributor on radio stations including KLLC (“Sarah & Vinnie Morning Show”) and KGO radio. He looks for stories daily and reports on what’s going on […]

Alternatives to CES for the Auto Supplier

Posted Aug. 25th 2017

If you’ve exhibited at CES and were disappointed because you’re not getting the attention you expected, you may not be alone. For many auto suppliers, it’s just too crowded, cluttered and competitive to really stand out with media and customers.  So, what could you do instead to get the exposure, the positioning and the media […]

7 Tips for Pitching Stories in the New Media Age

Posted Aug. 11th 2017

Media pitching is harder than ever. There’s more competition. Fewer reporters. Less time. In the new media age, you only have a few seconds to get the reporter’s attention. Knowing how to effectively pitch your ideas to the media is still one of the most important skills to have because it can help make a […]

Bianchi PR’s Top 25 PR Projects

Posted Aug. 9th 2017

Leading up to Bianchi PR’s 25th anniversary, we’ve shared our Top 25 PR Projects, a biweekly profile highlighting some of our favorite client projects. Here’s a recap of all 25. 1. BPR’s Top 25 PR Projects: #1 Freudenberg-NOK Lean Manufacturing Program Rollout (1992) 2. BPR’s Top 25 PR Projects: #2 TRW Automotive spin-off (2003) 3. […]

Bianchi PR’s Meet the Media Recap

Posted Aug. 8th 2017

  By popular demand, here’s a list of our most recent Meet the Media profiles: Meet the Media: Greg Migliore, Editor-in-Chief at Autoblog Meet the Media: Steve Plumb, Senior Editor at AutoBeat Daily Meet the Media: Chad Livengood, Senior Reporter at Crain’s Detroit Business Meet the Media: Terry Costlow, Freelance Writer Meet the Media: Joann […]

BPR’s Top 25 PR Projects: #25 Munro & Associates BMW i3 Teardown (2015)

Posted Aug. 3rd 2017

In 2015, Munro & Associates launched a deep-dive teardown, costing and benchmark study of the revolutionary BMW i3 urban electric car – the first production vehicle to use carbon fiber extensively. This study was designed to help automakers and suppliers better understand the processes, technologies and costs involved in this revolutionary vehicle. How do you […]

Meet the Media: Greg Migliore, Editor-in-Chief at Autoblog

Posted Jul. 25th 2017

Greg Migliore is editor-in-chief of Autoblog where he oversees all editorial operations for one of the leading automotive sites.  Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The next generation of mobility is at the forefront for us. We’re shaping our coverage by […]

BPR’s Top 25 PR Projects: #24 Celebrating Snap-on Tools’ Production Milestone (2007)

Posted Jul. 20th 2017

In 2007, Snap-on Tools, an American designer, manufacturer and marketer of high-end tools and equipment to professional tool users, planned to celebrate a historic milestone at its production plant in Algona, IA. The plant, which had been in operation for more than 50 years, would be producing its two millionth Snap-on tool storage unit. Snap-on […]

Off the Record, Embargoes and Other Media Relations Pitfalls

Posted Jul. 14th 2017

If you’ve been doing PR for any length of time, you’ve received a call like this: “Why did that reporter use those market share numbers? I thought you called him after the interview and told him all of that information was off the record.”   Executives are sometimes confused about what is fair game for […]

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