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Tom Worobec: Editor and News Anchor at Automotive News TV

Posted Oct. 1st 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m the editor of Automotive News TV (ANTV) and anchor of our afternoon newscast – AutoNews Now – at Automotive News in Detroit. I manage four extraordinarily talented employees and oversee the production of 11 newscasts each week […]

The Reality of Auto Supplier PR at CES

Posted Sep. 14th 2018

The world’s largest B2B trade show, with a crowd including more than 7,400 media, all congregate in Las Vegas to see the latest tech trends. Automotive News describes this event as “the show where startups and suppliers come to convince the world – and the rest of the auto industry – that they are on the […]

Top 10 North American Influencers for Automotive Suppliers

Posted Sep. 10th 2018

As a leading PR firm specializing in automotive suppliers and mobility technology providers, we are often asked who the influencers for the automotive supplier sector are. For decades, veteran automotive trade and Detroit auto reporters have been considered the top influencers for automotive suppliers in North America. This comes by virtue of their years covering the automotive […]

Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

7 Steps for PR Success at CES 2019

Posted Aug. 16th 2018

  So you thought it over. You know that CES the show is wildly competitive and crowded. You’re aware of the show’s scope and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors there. You’ve made your decision: […]

Auto Suppliers at CES: Is it worth the cost?

Posted Jul. 19th 2018

Who should exhibit their technology at CES, the world’s largest B2B trade show? As the gap between the Motor City and Silicon Valley shrinks with technological advances, CES – formerly known as the Consumer Electronics Show – has in a way become its own, unique auto show. Showing off their latest technologies and concepts, many […]

Meet the Media: Roop Raj, Anchor / Reporter at Fox 2 News Detroit

Posted May. 1st 2018

Roop Raj is an anchor/reporter at Fox 2 News Detroit. Can you tell us what types of stories, trends or issues are on your radar now? As anchor of the early evening news, I cover enterprise stories. Issues like infrastructure, social issues, innovations and trends are what I focus on, primarily. I also cover general […]

CEO Media Interview Mistake #2 – Not Knowing Where Reporters Go For Research

Posted Apr. 12th 2018

Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO media interview. That means 90 percent of […]

Meet the Media: Dale Buss, Contributor at Forbes, Chief Executive Magazine & More

Posted Feb. 6th 2018

Dale Buss is a contributing editor to Chief Executive Magazine and a contributor to Forbes Magazine, Brandchannel, Corporate Board Member, New Nutrition Business, Automotive News, D Business, Philanthropy Magazine and many other publications. He also works with CEOs to tell their stories in book form. And he produces branded content for many companies. Can you […]

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