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The Power of the Story

Posted Jul. 25th 2019

(While in Paris recently to meet with one of our PR colleagues, we took a side trip to the Louvre. It was there, hearing about one particular work of art from our tour guide, that the enduring power of storytelling really hit home for us.) For more than 100 years after its installation in 1804, […]

Meet the Media: Randy Essex, Senior Content Director for Business & Education at the Detroit Free Press

Posted Jun. 17th 2019

Randy Essex is the senior content director for business and education for the Detroit Free Press, which includes autos. He leads nine reporters (with an assistant editor) and the small in-house staff that does the print product. He is part of the senior leadership team reporting to Editor Peter Bhatia. What Randy says he really […]

PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

How to Find the Best Automotive PR Firm for Your Company

Posted May. 30th 2019

When you Google the search term “automotive PR firm,” you will get more than 304 million results. YIKES! What’s worse is that many of those listed on the first pages of the search results are there because they are great at search engine optimization, but not necessarily because they have significant – or even any […]

Meet the Media: Brad Kadrich, Editor at Corp! Magazine

Posted May. 20th 2019

Brad Kadrich is the editor with Corp! Magazine, which covers business issues that affect businesses locally and statewide. It’s the only magazine that covers statewide business. As an editor, he is responsible for writing stories and for editing stories produced by other writers for both on-line and print, as well as helping with the production […]

CES 2020: Six Ways Auto and Mobility Suppliers Can Maximize PR

Posted May. 15th 2019

For years, CES and the North American International Auto Show (NAIAS) have been held back-to-back each January, putting strain on automotive and mobility suppliers – and the journalists who cover them – who participate in both shows. Now with the NAIAS moving to June in 2020, there will be more breathing room around CES for […]

Meet the Media: Kurt Nagl, Breaking News Reporter at Crain’s Detroit Business

Posted May. 6th 2019

Kurt Nagl is the breaking news reporter at Crain’s Detroit Business. He covers a wide range of topics and handles daily breaking stories, primarily for the website. Can you tell us what types of stories, trends or issues are on your radar now?Southeast Michigan is an ever-interesting place, so there’s a lot on the radar […]

Velodyne and The Power of PRGN Partnership

Posted Apr. 8th 2019

We talk a lot about the amazing power of our relationships with our 50+ Public Relations Global Network agency colleagues around the world. Here’s a new case study from our Silicon Valley/San Francisco colleagues, Landis Communications Inc. (LCI), demonstrating successful PRGN teamwork in serving their client, Velodyne Lidar, the leader in a key sensing technology […]

Meet the Media: Christie Schweinsberg, Senior Editor at WardsAuto.com

Posted Mar. 18th 2019

Christie Schweinsberg is the senior editor for WardsAuto.com and also electrification analyst for WardsIntelligence.com. For WardsAuto she covers the Japanese and Korean automakers, and occasionally markets in Asia, while for Wards Intelligence she focused on the state of electrified vehicles and the charging infrastructure supporting them. Can you tell us what types of stories, trends […]

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