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Pete Bigelow, Technology and Mobility Reporter at Automotive News

Posted Dec. 3rd 2018

Pete Bigelow is a senior reporter at Automotive News in Detroit, where he writes about self-driving technology and mobility. One of the things I love about covering the intersection of technology and transportation is that it touches so many different areas. One day I’m writing about cyber security and the next about transportation policy, Smart […]

Joann Muller: Autonomous Vehicles Reporter at Axios

Posted Nov. 12th 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: I have the newly created title of Autonomous Vehicles Reporter at Axios. I publish a twice-weekly newsletter on AV tech and its impact on policy, the economy and society. We’ve been publishing since mid-September. Can you tell us […]

Benjamin Raven: Trending News Reporter at MLive

Posted Oct. 15th 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: I am MLive Media Group’s Detroit-based Trending News Reporter. I am tasked with not only keeping tabs on the auto industry, but also an eye on all regional and national news with ties to Detroit and Michigan as […]

Tom Worobec: Editor and News Anchor at Automotive News TV

Posted Oct. 1st 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m the editor of Automotive News TV (ANTV) and anchor of our afternoon newscast – AutoNews Now – at Automotive News in Detroit. I manage four extraordinarily talented employees and oversee the production of 11 newscasts each week […]

The Reality of Auto Supplier PR at CES

Posted Sep. 14th 2018

The world’s largest B2B trade show, with a crowd including more than 7,400 media, all congregate in Las Vegas to see the latest tech trends. Automotive News describes this event as “the show where startups and suppliers come to convince the world – and the rest of the auto industry – that they are on the […]

Top 10 North American Influencers for Automotive Suppliers

Posted Sep. 10th 2018

As a leading PR firm specializing in automotive suppliers and mobility technology providers, we are often asked who the influencers for the automotive supplier sector are. For decades, veteran automotive trade and Detroit auto reporters have been considered the top influencers for automotive suppliers in North America. This comes by virtue of their years covering the automotive […]

Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

7 Steps for PR Success at CES 2019

Posted Aug. 16th 2018

  So you thought it over. You know that CES the show is wildly competitive and crowded. You’re aware of the show’s scope and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors there. You’ve made your decision: […]

Auto Suppliers at CES: Is it worth the cost?

Posted Jul. 19th 2018

Who should exhibit their technology at CES, the world’s largest B2B trade show? As the gap between the Motor City and Silicon Valley shrinks with technological advances, CES – formerly known as the Consumer Electronics Show – has in a way become its own, unique auto show. Showing off their latest technologies and concepts, many […]

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