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Ben Klayman, Detroit Bureau Chief at Reuters

Posted Jan. 7th 2019

Ben Klayman is the Reuters Detroit bureau chief. He writes about the U.S. auto industry and helps organize coverage of autos in the Americas. Can you tell us what types of stories, trends or issues are on your radar now? It’s all about Trump, trade, technology, Tesla and corporate restructuring lately. Describe the craziest or […]

Pete Bigelow, Technology and Mobility Reporter at Automotive News

Posted Dec. 3rd 2018

Pete Bigelow is a senior reporter at Automotive News in Detroit, where he writes about self-driving technology and mobility. One of the things I love about covering the intersection of technology and transportation is that it touches so many different areas. One day I’m writing about cyber security and the next about transportation policy, Smart […]

Top PR Firm in Midwest & Technology / Industrial Sector in Nation for 2018

Posted Apr. 24th 2018

O’Dwyer’s, a leading public relations industry publication, recently ranked Bianchi PR as one of the top PR firms in the Midwest region as well as one of the top firms serving the technology and industrial sector nationally. The latest O’Dwyer’s rankings showed Bianchi PR as #22 in the Midwest overall and the top public relations […]

Top PR Challenges for Professional Service Firms

Posted Dec. 15th 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of clients – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

BPR’s Top 25 PR Projects: #25 Munro & Associates BMW i3 Teardown (2015)

Posted Aug. 3rd 2017

In 2015, Munro & Associates launched a deep-dive teardown, costing and benchmark study of the revolutionary BMW i3 urban electric car – the first production vehicle to use carbon fiber extensively. This study was designed to help automakers and suppliers better understand the processes, technologies and costs involved in this revolutionary vehicle. How do you […]

BPR’s Top 25 PR Projects: #24 Celebrating Snap-on Tools’ Production Milestone (2007)

Posted Jul. 20th 2017

In 2007, Snap-on Tools, an American designer, manufacturer and marketer of high-end tools and equipment to professional tool users, planned to celebrate a historic milestone at its production plant in Algona, IA. The plant, which had been in operation for more than 50 years, would be producing its two millionth Snap-on tool storage unit. Snap-on […]

Want to Be a Successful Storyteller?

Posted Jun. 16th 2017

Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … then they select or create a platform they’d like to use to tell that […]

BPR’s Top 25 PR Projects: #12 PPG Industries Car Color Popularity & Trends Outreach (2001-2008)

Posted Feb. 2nd 2017

  Each year, companies that manufacture automotive coatings release data surrounding car color popularity and future car color trends. Being one of those companies, PPG Industries had knowledgeable, in-depth research to share … but its message was getting lost due to tardiness in announcing its findings later than its competitors. The fun and interesting topic […]

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