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Top PR Challenges for Professional Service Firms

Posted Dec. 15th 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of clients – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

BPR’s Top 25 PR Projects: #25 Munro & Associates BMW i3 Teardown (2015)

Posted Aug. 3rd 2017

In 2015, Munro & Associates launched a deep-dive teardown, costing and benchmark study of the revolutionary BMW i3 urban electric car – the first production vehicle to use carbon fiber extensively. This study was designed to help automakers and suppliers better understand the processes, technologies and costs involved in this revolutionary vehicle. How do you […]

BPR’s Top 25 PR Projects: #24 Celebrating Snap-on Tools’ Production Milestone (2007)

Posted Jul. 20th 2017

In 2007, Snap-on Tools, an American designer, manufacturer and marketer of high-end tools and equipment to professional tool users, planned to celebrate a historic milestone at its production plant in Algona, IA. The plant, which had been in operation for more than 50 years, would be producing its two millionth Snap-on tool storage unit. Snap-on […]

Want to Be a Successful Storyteller?

Posted Jun. 16th 2017

Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … then they select or create a platform they’d like to use to tell that […]

BPR’s Top 25 PR Projects: #12 PPG Industries Car Color Popularity & Trends Outreach (2001-2008)

Posted Feb. 2nd 2017

  Each year, companies that manufacture automotive coatings release data surrounding car color popularity and future car color trends. Being one of those companies, PPG Industries had knowledgeable, in-depth research to share … but its message was getting lost due to tardiness in announcing its findings later than its competitors. The fun and interesting topic […]

BPR’s Top 25 PR Projects: #11 NASCAR Technical Institute Grand Opening (2002)

Posted Jan. 20th 2017

When Universal Technical Institute wanted to make a splash with the opening of its NASCAR Technical Institute – the country’s first technical training school that combines a complete automotive technology program with NASCAR-specific motorsports curriculum – it raced to Bianchi PR for help. To help open the 146,000-sq.ft. facility in Mooresville, North Carolina – the […]

BPR’s Top 25 PR Projects: #9 TRW Launches Electrically Assisted Steering with Mario Andretti (1997)

Posted Dec. 21st 2016

Challenge: How do you get busy auto executives and automotive reporters to spend a half-day hearing about and test-driving a new electric steering system … in the dead of winter in Detroit? You make the event extra special by putting the world’s greatest race car driver of all time, Mario Andretti, on your team – […]

BPR’s Top 25 PR Projects: #8 Anheuser-Busch Bud Bowl (2006)

Posted Dec. 8th 2016

When one of the world’s leading consumer brands wanted on-the-ground media relations support in Detroit for its Bud Bowl Concert Series, they could have had any firm they wanted. They picked Bianchi PR. For three nights, Anheuser-Busch brought life back to the six-years-shuttered Tiger Stadium, erected its own concert club on the infield and hosted […]

Five Tips for Selecting a Crisis Spokesperson

Posted Dec. 2nd 2016

Sooner or later, every firm will have to deal with some bad news. And who speaks on your firm’s behalf in these bad news situations can be just as important as what is said … maybe more important. Don’t automatically rely on the top communications executive or the CEO. They may not be the right […]

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