Blog

Archive:

New PR Challenges for Professional Service Companies

Posted Mar. 17th 2017

As the media landscape continues to shift, professional service communicators must adapt or risk being left behind. Finding out where you can make the most impact, reach your specific key audiences and achieve your communications goals amidst the ever-shifting, massive 24/7 news cycle is crucial … but difficult. It’s not impossible as long as you […]

Meet the Media: Lindsay Chappell, News Editor at Automotive News

Posted Feb. 21st 2017

Lindsay Chappell is a news editor at Automotive News, responsible for coordinating the paper’s supplier coverage and Japan industry news, among other things. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’ll gladly tell you because I welcome phone calls from people who […]

2016 – Most Popular Professional Service Firm Posts

Posted Dec. 28th 2016

Posts detailing findings of our proprietary SMUPS (Social Media Use by Professional Services) study, were among our top five most popular professional service firms posts in 2016. Among the most-viewed of our SMUPS social media study posts of 2016 were: 1) Infographic: Top Five Social Media Mistakes of Professional Service Firms 2) Five Social Media […]

Are Your CEO’s Social Media Posts Going to Hurt or Help the Next Media Interview?

Posted Jul. 28th 2016

CEOs are increasingly using social media to reach key audiences. And those social posts may be coloring the outcome of your CEO’s next media interview, according to survey results from our partners in the Public Relations Global Network — PRGN (www.prgn.com). But reporters’ practices around the world vary somewhat due to geographic and cultural differences. […]

Need a Boost? How PR Can Benefit Your SEO

Posted Jul. 27th 2016

Where your company or brand shows up via online search engine results has never been more important. With nearly every company offering accessibility and outreach via its website and social media accounts – and with the majority of people searching for contacts, services and products online – the competition to stand out from the online […]

Meet the Media: Dave Kunz, Eyewitness News Automotive Specialist at KABC-TV

Posted Jul. 5th 2016

What’s the top story you’re working on right now? Well, as usual I’m juggling lots of things. Just spent a day in the hills of Malibu at Motor Press Guild’s annual “Droptops & Dirt” off-road and convertible event. Got lots of great footage for both a Jeep 75th anniversary story and one on the upcoming […]

Taking a Proactive Approach to Social Media

Posted Jun. 10th 2016

Consistent action creates consistent results. In reviewing more than 8,300 posts for our Social Media Use by Professional Services (SMUPS) study, we noticed that the firms who took a consistent, proactive approach to their social media efforts had better audience engagement. Are you posting only when there is a conference or webinar, and then going […]

SUBSCRIBE TO RSS