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Auto influencer John McElroy: ‘Most exciting time for the auto industry in 100 years’

Posted Feb. 11th 2019

EVs. Mobility as a Service. Tesla. Autonomous. Millennials. Rivian. The future of NAIAS. These were just a few of the topics hit upon by John McElroy at a recent joint meeting of the Original Equipment Suppliers Association (OESA) Communications Executive and Automotive Public Relations Councils. A top auto journalist, lecturer, commentator, entrepreneur and influential thought […]

Top 10 North American Influencers for Automotive Suppliers

Posted Sep. 10th 2018

As a leading PR firm specializing in automotive suppliers and mobility technology providers, we are often asked who the influencers for the automotive supplier sector are. For decades, veteran automotive trade and Detroit auto reporters have been considered the top influencers for automotive suppliers in North America. This comes by virtue of their years covering the automotive […]

CEO Media Interview Mistake #1 – Ignoring the Growing Demands on Reporters

Posted Mar. 15th 2018

Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]

Happy 25th Anniversary Bianchi PR! A Look at How the PR World Has Changed Since 1992

Posted Aug. 18th 2017

Post by Adriana Van Duyn, Account Supervisor, Bianchi PR Things were quite a bit different 25 years ago! In 1992, Bill Clinton became president … Minnesota’s Mall of America, spanning 78 acres, was constructed … and Bianchi PR was founded. The PR world was also a bit different back then. In celebration of Bianchi PR’s 25th […]

BPR’s Top 25 PR Projects: #19 Yanfeng Automotive Interiors at NAIAS (2017)

Posted May. 11th 2017

Taking the stage at the 2017 North American International Auto Show for the first time as Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, the company wanted to make a splash. The challenge: how to stand out in a competitive crowd at a show that’s geared […]

New PR Challenges for Professional Service Companies

Posted Mar. 17th 2017

As the media landscape continues to shift, professional service communicators must adapt or risk being left behind. Finding out where you can make the most impact, reach your specific key audiences and achieve your communications goals amidst the ever-shifting, massive 24/7 news cycle is crucial … but difficult. It’s not impossible as long as you […]

Meet the Media: Lindsay Chappell, News Editor at Automotive News

Posted Feb. 21st 2017

Lindsay Chappell is a news editor at Automotive News, responsible for coordinating the paper’s supplier coverage and Japan industry news, among other things. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I’ll gladly tell you because I welcome phone calls from people who […]

2016 – Most Popular Professional Service Firm Posts

Posted Dec. 28th 2016

Posts detailing findings of our proprietary SMUPS (Social Media Use by Professional Services) study, were among our top five most popular professional service firms posts in 2016. Among the most-viewed of our SMUPS social media study posts of 2016 were: 1) Infographic: Top Five Social Media Mistakes of Professional Service Firms 2) Five Social Media […]

Are Your CEO’s Social Media Posts Going to Hurt or Help the Next Media Interview?

Posted Jul. 28th 2016

CEOs are increasingly using social media to reach key audiences. And those social posts may be coloring the outcome of your CEO’s next media interview, according to survey results from our partners in the Public Relations Global Network — PRGN (www.prgn.com). But reporters’ practices around the world vary somewhat due to geographic and cultural differences. […]

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