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Procurement Secrets for Selecting the Best PR Agency – Part 2

Posted May. 18th 2023

In our last post, we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be. That’s […]

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Procurement Secrets for Selecting the Best Automotive PR Agency

Posted Apr. 24th 2023

In a recent post, we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. So, what […]

Met the Media: Ryan Gehm, Editor-in-chief at Truck & Off-Highway Engineering

Posted Apr. 17th 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). We report on key engineering topics impacting medium- and heavy-duty trucks and buses, as well as the construction, agricultural, mining and other off-highway mobility sectors. I also write the occasional story for […]

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Meet the Media: Hannah Lutz, Reporter at Automotive News

Posted Apr. 3rd 2023

I am a reporter at Automotive News, covering electric vehicle trends, charging infrastructure and battery development. I started the beat in January, but I have been with AN for nine years, covering various automaker and dealer beats. Can you tell us what types of stories, trends or issues are on your radar now? I have […]

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PRGN: Harnessing the Amazing Power of PR Agencies Worldwide

Posted Mar. 27th 2023

Our Global PR Partners Give You Local Expertise Around the Globe Do you need to launch a new product in Brazil? Or open a new automotive manufacturing facility in Mexico? Or support your CEO’s speech at the Paris Air Show? PRGN has got you covered! Since 2014, Bianchi PR has been the Detroit automotive/mobility member […]

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Bianchi PR’s Winter 2023 Meet the Media Recap

Posted Mar. 20th 2023

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles.

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Meet the Media: Craig Cole, Senior Editor at EV Pulse

Posted Mar. 6th 2023

Hello! I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. In this role, much of my time […]

Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News

Posted Feb. 6th 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest […]

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What Automotive PR Pros Should Know About ChatGPT

Posted Feb. 2nd 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. Some see it as a threat to their jobs (The New York Post said: ChatGPT could make these jobs obsolete: ‘The wolf is at the door’ ). Others see it as […]

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