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Meet the Media: Nick Manes, Finance and Technology Reporter at Crain’s Detroit Business

Posted Mar. 22nd 2021

I am the finance and technology reporter at Crain’s Detroit Business, covering the startup sector in Ann Arbor and Detroit, as well as the region’s banks and lenders, such as Rocket Mortgage and UWM. Can you tell us what types of stories, trends or issues are on your radar now? The mortgage lenders had an […]

Meet the Media: Erin Pustay Beaven, Managing Editor at Rubber & Plastics News

Posted Mar. 8th 2021

Erin Pustay Beaven is the managing editor at Rubber & Plastics News. What’s the top story you’re working on right now? The biggest story this week was the announcement that Goodyear is poised to purchase Cooper Tire & Rubber Co. It’s a big story for the industry I cover because it brings together the two […]

Meet the Media: Erica Schueller, Editorial Director, Commercial Vehicle Group at Endeavor Business Media

Posted Feb. 22nd 2021

I am the editorial director, Commercial Vehicle Group at Endeavor Business Media. The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. In my current position, I have a mix of operational and strategic responsibilities. I work with the lead editors of […]

PR Hacks: Sure-fire Shortcuts to Public Relations Success

Posted Feb. 18th 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. They want to be more efficient, more effective, more impactful … and perhaps more appreciated. And many are looking for what used to be called a shortcut – a hack for PR success. […]

Meet the Media: Peter Fretty, Technology Editor at IndustryWeek

Posted Feb. 8th 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. I have the amazing opportunity to constantly learn about the latest innovations and what their adoption could mean for manufacturers. Can you tell us what types of stories, trends or issues are on your […]

Meet the Media: Rebecca Lindland, Automotive Industry Analyst & Freelance Writer

Posted Jan. 25th 2021

I straddle two worlds: long as an analyst and consultant, and more recently, as a freelance writer. I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. I’ve traveled to dozens of states and countries and can say hello, thank you, and some form […]

Virtual Trade Booths: 5 Insights from an Early Adopter

Posted Jan. 21st 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of […]

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Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Posted Jan. 11th 2021

I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. Freelancing means you never know what you’ll be writing about on […]

Can Your Company Afford a PR Agency?

Posted Jan. 7th 2021

Mark has a problem. As the business development director for a growing services firm (we’ll call it Company B), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor […]

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