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Virtual Trade Booths: 5 Insights from an Early Adopter

Posted Jan. 21st 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of […]

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Meet the Media: Sebastian Blanco, Automotive Freelance Reporter

Posted Jan. 11th 2021

I’m a freelance writer with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and today I freelance for a good roster of publications, including Car and Driver, Forbes, Automotive News, SAE Automotive Engineering and others. Freelancing means you never know what you’ll be writing about on […]

Can Your Company Afford a PR Agency?

Posted Jan. 7th 2021

Mark has a problem. As the business development director for a growing services firm (we’ll call it Company B), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor […]

Top 11 Meet the Media Profiles of 2020

Posted Dec. 16th 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016. To […]

Top 10 PR Blog Posts of 2020

Posted Dec. 10th 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was […]

Meet the Media: Eric D. Lawrence, Automotive Reporter at the Detroit Free Press

Posted Dec. 7th 2020

Please provide your job title and media outlet(s), as well as a brief description of your duties: Automotive Reporter, Detroit Free Press. I’m part of the Free Press Autos Team, where I primarily cover Fiat Chrysler Automobiles. I also write about mobility and transportation topics, including pedestrian safety. Can you tell us what types of […]

What Do Journalists Want? Five Elements of a Good Story

Posted Nov. 19th 2020

Most PR practitioners have asked some version of this question at some point in their career. Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason […]

BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Posted Nov. 18th 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. The firm worked to arrange deep-dive interview sessions for CAR executives […]

Meet the Media: Vince Bond, Reporter at Automotive News

Posted Nov. 16th 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. Can you tell us what types of stories, trends or issues are on your radar now? The ongoing impact of COVID-19 has been the central issue […]

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