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Top 10 North American Influencers for Automotive Suppliers

Posted Sep. 10th 2018

As a leading PR firm specializing in automotive suppliers and mobility technology providers, we are often asked who the influencers for the automotive supplier sector are. For decades, veteran automotive trade and Detroit auto reporters have been considered the top influencers for automotive suppliers in North America. This comes by virtue of their years covering the automotive […]

CEO Media Interview Mistake #1 – Ignoring the Growing Demands on Reporters

Posted Mar. 15th 2018

Reporters’ Duties Growing with Social/Digital; Creating New PR Opportunities Journalists are facing increasingly intense pressure to produce multimedia stories and to build engagement for their stories on social media, according to a recent Public Relations Global Network (PRGN) survey of more than 110 journalists around the world. And these changes are creating new opportunities for […]

Happy 25th Anniversary Bianchi PR! A Look at How the PR World Has Changed Since 1992

Posted Aug. 18th 2017

Post by Adriana Van Duyn, Account Supervisor, Bianchi PR Things were quite a bit different 25 years ago! In 1992, Bill Clinton became president … Minnesota’s Mall of America, spanning 78 acres, was constructed … and Bianchi PR was founded. The PR world was also a bit different back then. In celebration of Bianchi PR’s 25th […]

BPR’s Top 25 PR Projects: #19 Yanfeng Automotive Interiors at NAIAS (2017)

Posted May. 11th 2017

Taking the stage at the 2017 North American International Auto Show for the first time as Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, the company wanted to make a splash. The challenge: how to stand out in a competitive crowd at a show that’s geared […]

New PR Challenges for Professional Service Companies

Posted Mar. 17th 2017

As the media landscape continues to shift, professional service communicators must adapt or risk being left behind. Finding out where you can make the most impact, reach your specific key audiences and achieve your communications goals amidst the ever-shifting, massive 24/7 news cycle is crucial … but difficult. It’s not impossible as long as you […]

2016 – Most Popular Professional Service Firm Posts

Posted Dec. 28th 2016

Posts detailing findings of our proprietary SMUPS (Social Media Use by Professional Services) study, were among our top five most popular professional service firms posts in 2016. Among the most-viewed of our SMUPS social media study posts of 2016 were: 1) Infographic: Top Five Social Media Mistakes of Professional Service Firms 2) Five Social Media […]

Website Mistakes May Be Costing You Business

Posted Sep. 23rd 2016

Our last two blogs posed some questions to consider before getting started with your PR program. Another often overlooked item is your website. Consider: Is it ready for the increased traffic that a proactive PR program might generate? And, once you have your audience engaged and looking around your website, will it help you generate […]

Need a Boost? How PR Can Benefit Your SEO

Posted Jul. 27th 2016

Where your company or brand shows up via online search engine results has never been more important. With nearly every company offering accessibility and outreach via its website and social media accounts – and with the majority of people searching for contacts, services and products online – the competition to stand out from the online […]

How to Engage Decision Makers in PR

Posted Jul. 22nd 2016

Has one of your really great marketing ideas fallen flat due to lack of engagement from key members of your firm? Have you presented a solid PR proposal to seemingly deaf ears? Have you ever left a meeting feeling frustrated by the lack of enthusiasm for a communications campaign? One of the main PR missteps […]

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