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Meet the Media: Joann Muller, Detroit Bureau Chief at Forbes

Posted May. 16th 2017

The Detroit bureau chief and Autos Editor for Forbes, Joann spends most of her time covering the automotive industry, but also keeps an eye on the rest of America’s heartland — where stuff is manufactured and grown. She has covered the automotive beat for more than 20 years at Forbes, Business Week and the Detroit […]

BPR’s Top 25 PR Projects: #19 Yanfeng Automotive Interiors at NAIAS (2017)

Posted May. 11th 2017

Taking the stage at the 2017 North American International Auto Show for the first time as Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, the company wanted to make a splash. The challenge: how to stand out in a competitive crowd at a show that’s geared […]

BPR’s Top 25 PR Projects: #18 Adient’s New Detroit Headquarters Press Conference (2016)

Posted Apr. 27th 2017

When Adient, then a one-month-old spinoff and the world’s largest global automotive seating supplier, was ready to officially announce that it would be the first major auto supplier to establish its headquarters in Detroit in decades, Bianchi PR was ready to assist with the media relations for the press conference. Adient acquired the historic 10-story, […]

The Reality of Auto Supplier PR at CES

Posted Apr. 21st 2017

“CES has become the show where startups and suppliers come to convince the world – and the rest of the auto industry – that they are on the cutting edge,” Automotive News recently reported (http://bit.ly/2oRi17r). And with 7,545 media registered at CES 2017 – more media, according to CES host CETA, than the 2016 Olympic […]

BPR’s Top 25 PR Projects: #17 Autonomous Driving News Conference at CES (2017)

Posted Apr. 13th 2017

At CES (formerly known as the Consumer Electronics Show), the largest trade show of its kind in the world with some 177,000 attendees and 4,300 exhibitors spread out over several facilities and 2.5 million square feet of exhibit space, an exhibitor competes for media attention with everything from the latest big screen TVs to virtual […]

Meet the Media: Chester Dawson, Senior Reporter at The Wall Street Journal Detroit Bureau

Posted Apr. 4th 2017

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? My primary role is covering Fiat Chrysler Automobiles and global auto parts suppliers, so anything and everything affecting these corporate actors is on my front burner. Journalists are drawn to the intersection of business and […]

BPR’s Top 25 PR Projects: #16 Johnson Controls at the North American International Auto Show (1998-2016)

Posted Mar. 30th 2017

How do you stand out at a show that’s geared specifically towards automakers, when you are an automotive supplier? That’s the challenge for many of our auto supplier clients that are sponsors and exhibitors at the North American International Auto Show (NAIAS). One client in particular, Johnson Controls has been a sponsor and exhibitor of […]

BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Posted Mar. 16th 2017

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. The firm worked to arrange deep-dive interview sessions for CAR executives […]

No Comment? No Way! Dealing with Dreaded Interview Questions

Posted Feb. 24th 2017

The phrase “no comment” came into popular use after the usually eloquent Winston Churchill uttered those words to a reporter’s question about his visit to Hitler’s bunker in 1946. While the phrase has retained the same literal definition, it has taken on a connotation that suggests deception, duplicity or disregard. So what do you do […]

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