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Meet the Media: Sue Voyles, Executive Editor at Corp! Magazine

Posted Aug. 6th 2018

Sue Voyles is the executive editor at Corp! Magazine, where she works with the editorial and publishing teams to produce a bi-monthly print magazine and a weekly publication, participates in their advisory board, attends Corp! special events and works on special publications. Can you tell us what types of stories, trends or issues are on […]

Bianchi PR’s Meet the Media Recap

Posted Jul. 23rd 2018

In case you’ve missed any, here’s a recap of our Meet the Media profiles so far in 2018: Jennifer Vuong, Anchor and Producer at Automotive News Audrey LaForest, Reporter at Plastics News Kirk Pinho, Real Estate Reporter at Crain’s Detroit Business Ian Thibodeau, Automotive Reporter at The Detroit News Roop Raj, Anchor / Reporter at […]

Meet the Media: Jennifer Vuong, Anchor and Producer at Automotive News

Posted Jul. 9th 2018

Jennifer Vuong is the producer and anchor of Automotive News TV’s morning newscast, First Shift, which features the lead stories of the day, and news that developed overnight. Vuong also serves as a videographer and video editor. Can you tell us what types of stories, trends or issues are on your radar now? We keep […]

Top PR Challenges for Professional Service Firms

Posted Dec. 15th 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of clients – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

Meet the Media: Scott Budman, Business & Tech Reporter at the San Francisco Bay Area NBC News

Posted Sep. 12th 2017

Scott Budman is the business & tech reporter for the San Francisco Bay Area NBC News affiliate. He also files stories for other NBC stations and is a regular tech contributor on radio stations including KLLC (“Sarah & Vinnie Morning Show”) and KGO radio. He looks for stories daily and reports on what’s going on […]

Will the Journalist Let Us Review the Article or CEO Quotes Before Publication?

Posted Sep. 7th 2017

Will the journalist let us review the article or CEO quotes before publication? In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish […]

Alternatives to CES for the Auto Supplier

Posted Aug. 25th 2017

If you’ve exhibited at CES and were disappointed because you’re not getting the attention you expected, you may not be alone. For many auto suppliers, it’s just too crowded, cluttered and competitive to really stand out with media and customers.  So, what could you do instead to get the exposure, the positioning and the media […]

7 Tips for Pitching Stories in the New Media Age

Posted Aug. 11th 2017

Media pitching is harder than ever. There’s more competition. Fewer reporters. Less time. In the new media age, you only have a few seconds to get the reporter’s attention. Knowing how to effectively pitch your ideas to the media is still one of the most important skills to have because it can help make a […]

BPR’s Top 25 PR Projects: #25 Munro & Associates BMW i3 Teardown (2015)

Posted Aug. 3rd 2017

In 2015, Munro & Associates launched a deep-dive teardown, costing and benchmark study of the revolutionary BMW i3 urban electric car – the first production vehicle to use carbon fiber extensively. This study was designed to help automakers and suppliers better understand the processes, technologies and costs involved in this revolutionary vehicle. How do you […]

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