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NAIAS 2018 Auto Supplier PR Survival Guide

Posted Jan. 10th 2018

NAIAS – the North American International Auto Show in Detroit (in its 30th year as an international event) – and its technology showcase – AutoMobili-D – open up to some 5,000+ press people and thousands of auto industry insiders next Sunday. Bigger than ever, this key auto industry event can be overwhelming to the first-time […]

Meet the Media: Mark Phelan, Auto Critic & Columnist at the Detroit Free Press

Posted Nov. 21st 2017

Mark Phelan is the auto critic and columnist for the Detroit Free Press. He reviews new vehicles and writes about the people, issues, technologies and strategies shaping the auto industry. He is also president of the North American Car of the Year jury, and a member of the Automotive Press Association board. Without revealing any […]

Meet the Media: Katie Burke, Silicon Valley Reporter at Automotive News

Posted Oct. 24th 2017

Katie Burke is the Silicon Valley and Volvo beat reporter for Automotive News, covering the intersection of the technology and automotive industries. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? As a reporter in Silicon Valley – especially covering transportation – it feels like […]

The Challenge of Autonomous Driving Technology PR & Communications

Posted Sep. 29th 2017

Autonomous vehicles are coming. We have been hearing it and reading about it for the past few years. The research advisory firm, Gartner, indicated in its 2016 Hype Cycle chart (http://www.gartner.com/newsroom/id/3412017) that driverless cars have moved past the “peak of inflated expectations” and are headed for the so-called “trough of disillusionment”, as it becomes increasingly […]

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