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Six CES PR Alternatives for Automotive Technology Suppliers

Posted Oct. 11th 2018

CES is not the perfect exhibition or media relations venue for everyone. In fact, for many technology and auto suppliers, CES is too crowded, cluttered, and competitive, making it difficult to stand out. Considering the cost ($500,000 – $1 million for a respectable CES exhibit) and competition (4,300+ CES exhibitors), some automotive and mobility suppliers have […]

7 Steps for PR Success at CES 2019

Posted Aug. 16th 2018

  So you thought it over. You know that CES the show is wildly competitive and crowded. You’re aware of the show’s scope and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors there. You’ve made your decision: […]

NAIAS 2018 Auto Supplier PR Survival Guide

Posted Jan. 10th 2018

NAIAS – the North American International Auto Show in Detroit (in its 30th year as an international event) – and its technology showcase – AutoMobili-D – open up to some 5,000+ press people and thousands of auto industry insiders next Sunday. Bigger than ever, this key auto industry event can be overwhelming to the first-time […]

Why Reporters Didn’t Attend Your Press Event

Posted Jun. 2nd 2017

You didn’t get the media attendance you expected at your last press conference. And you’re taking heat from your boss for the weak turn-out. What went wrong? Why didn’t reporters attend your press event? There are a number of reasons that reporters have for not showing up to press events. Often, they politely claim that […]

Survival Guide for the Supplier PR Novice at NAIAS

Posted Jan. 8th 2015

NAIAS – the North American International Auto Show in Detroit – which opens up to some 5,000+ press people and thousands of auto industry insiders next Monday, can be overwhelming to the first-time supplier PR attendee. Have no fear. Our team of automotive supplier PR professionals, who have worked NAIAS Preview Week for multiple clients […]

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