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Some companies struggle to get their story told in the automotive OEM sector. There are many critical, and potentially costly, differences between conducting public relations in the North American OEM automotive and other business-to-business and business-to-consumer sectors. Now while a great PR firm may have the right skill set, without the in-depth market knowledge, the […]
After seeing a 15% boost in senior-level executive attendance in 2024, CES is positioned to dominate the world of tech news once again in 2025. Retaining its crown as the world’s most influential technology event, the potential for automotive and vehicle tech suppliers to make an impact at CES 2025 may be stronger than ever. […]
I’m the founder of Gravitas Detroit, architect of culture change in the automotive industry, author of “AutoCulture 2.0,” and host of the Automotive Leaders Podcast, where the voices and stories of automotive leaders practicing authentic leadership can be heard. Can you tell us a little about your podcast? The podcast is designed to amplify examples […]
Attention mobility suppliers! The countdown to CES 2025 has begun and now is the time to start planning your PR strategy. We know what you’re thinking: “in July?” And the answer is YES! But where to start? Like in the past, we suggest one of the best ways to move forward is by looking back. […]
I’m senior editor at SME Media. I help edit and publish copy, write original content and am currently overseeing the publication of our annual Motorized Vehicle Report. Can you tell us what types of stories, trends or issues are on your radar now? Anything manufacturing related, of course. The manufacturing sector continues to face a […]
CES 2025 is less than six months away, which means, if you haven’t already, it’s time for automotive and mobility supplier marketers and communicators to get to planning. The show will take place January 7-10, 2025. As one of the most important automotive industry events in the world, CES brings together developers, suppliers of consumer […]
Earlier this week, the Public Relations Society of America’s (PRSA) Detroit chapter presented a special in-person event, Connecting to Detroit’s Automotive Media, where local PR pros were invited to listen to a panel of automotive / mobility journalists to learn more about today’s automotive media scene and what reporters covering the industry want and need […]
For more than 50 years, the Center for Automotive Research (CAR) Management Briefing Seminars (MBS), held in August near Traverse City, Michigan, have been among the most important events for thought leadership in the North American auto industry. This year, as CAR has revitalized MBS to meet the industry’s changing needs, Bianchi PR asked CAR […]
I write with a focus on electric vehicles and other alternative powertrains. For over a decade, I was the editor-in-chief of AutoblogGreen and as of fall 2023, I became the editor-in-chief of the Automotive Engineering magazine published by SAE Media. I still freelance, and enjoy my work for a good roster of publications, including Car […]