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Procurement Secrets for Selecting the Best PR Agency – Part 2

Posted May. 18th 2023

In our last post, we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be. That’s […]

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Procurement Secrets for Selecting the Best Automotive PR Agency

Posted Apr. 24th 2023

In a recent post, we showed why using the lowest hourly rates was the absolute worst way to choose a PR agency partner. For a number of reasons, the PR agency with the lowest rates usually ends up costing the client the most – in terms of wasted time, frustration and lackluster results. So, what […]

Understanding the Automotive News PACE Awards Process

Posted Apr. 13th 2023

As discussed in our last blog post “Three Reasons Automotive Suppliers Should Pursue the Automotive News PACE Award,” automotive and mobility suppliers – especially those involved in new technologies for the electric vehicle, connected vehicle, ADAS and autonomous driving, and shared mobility sectors –an Automotive News PACE Award win can help set your company apart […]

Meet the Media: Hannah Lutz, Reporter at Automotive News

Posted Apr. 3rd 2023

I am a reporter at Automotive News, covering electric vehicle trends, charging infrastructure and battery development. I started the beat in January, but I have been with AN for nine years, covering various automaker and dealer beats. Can you tell us what types of stories, trends or issues are on your radar now? I have […]

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Meet the Media: Craig Cole, Senior Editor at EV Pulse

Posted Mar. 6th 2023

Hello! I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. In this role, much of my time […]

2023’s Best Podcasts for Automotive and Mobility Technology Suppliers

Posted Feb. 16th 2023

Updated April 28, 2023 With the wealth of information available out there, it’s sometimes hard to narrow down the best resources to help keep automotive and mobility technology supplier executives informed. So, we’ve done some research and asked our clients and colleagues to help us come up with a list of top podcasts of value […]

Meet the Media: Jerry Hirsch, Technology and Innovation Editor at Automotive News

Posted Feb. 6th 2023

Jerry Hirsch is the technology and innovation editor at Automotive News. Can you tell us what types of stories, trends or issues are on your radar now? Everything about advanced transportation technology for light vehicles, commercial vehicles and heavy-duty Class 4-8 trucks, VTOL aircraft, drones, and micromobility such as scooters and e-bikes. Describe the craziest […]

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What Automotive PR Pros Should Know About ChatGPT

Posted Feb. 2nd 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. Some see it as a threat to their jobs (The New York Post said: ChatGPT could make these jobs obsolete: ‘The wolf is at the door’ ). Others see it as […]

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Automotive Tech Suppliers Abound at CES2023

Posted Jan. 19th 2023

Make no mistake: CES (formerly known as the Consumer Electronics Show) has become the world’s greatest auto show. That’s not just our hot take as an automotive PR firm. It’s the opinion of many auto-industry savvy people, including: That’s quite a change from 15 years ago, when just one automaker participated in CES, in conjunction […]

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