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25 Fun Facts for Bianchi PR’s 25th Anniversary

Posted Oct. 6th 2017

1. Due to a last-minute snafu with a Bloomfield Hills office building landlord, Bianchi PR’s launch day, August 10, 1992, actually occurred in the basement of Jim Bianchi’s home. 2. Bianchi PR’s first client was Fruehauf Trailer, once the Detroit-based, world’s leading manufacturer of truck semi-trailers. 3. The first phone call Bianchi PR received on […]

The Challenge of Autonomous Driving Technology PR & Communications

Posted Sep. 29th 2017

Autonomous vehicles are coming. We have been hearing it and reading about it for the past few years. The research advisory firm, Gartner, indicated in its 2016 Hype Cycle chart (http://www.gartner.com/newsroom/id/3412017) that driverless cars have moved past the “peak of inflated expectations” and are headed for the so-called “trough of disillusionment”, as it becomes increasingly […]

In the PR Agency Search, Experience Beats Hourly Rate

Posted Sep. 5th 2017

It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]

13 Things I’ve Learned in the PR Agency Business

Posted Aug. 7th 2017

Post by Jim Bianchi, APR, President  Back in ’92, when I started my PR firm, I had more than a dozen years of PR experience – and more than half of that with another PR agency – so I thought I knew pretty much all I needed to know. I was wrong. Really wrong. And […]

BPR’s Top 25 PR Projects: #23 Spotlighting a Law Firm’s Diversity Effort (2008)

Posted Jul. 6th 2017

In early 2008, Brooks Kushman – a full-service intellectual property and technology law firm – committed to growing its efforts to increase and retain diverse professionals. After conducting research to get a “pulse” on comparable law firms’ diversity efforts, Bianchi PR suggested a targeted media relations campaign. As part of the effort, Bianchi PR took […]

Meet the Media: Rod Meloni, Business Editor at WDIV-TV News (NBC Detroit)

Posted Apr. 18th 2017

Emmy award-winning business editor at WDIV-TV where he is responsible for all business, automotive, finance and personal finance coverage, Rod Meloni joined WDIV in 1995 after working as an anchor, reporter and investigative reporter in Saginaw, Michigan and Tampa and Miami, Florida. Currently president of Detroit’s Automotive Press Association, he is the first working journalist […]

Why Using One Global Approach for CEO Media Interviews Can Fail

Posted Jan. 23rd 2017

While digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches as geography changes. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, while […]

BPR’s Top 25 PR Projects: #3 American Heartland Homebuilder/ABC-TV’s Extreme Makeover Home Edition (2006)

Posted Sep. 29th 2016

Detroit-area company American Heartland Homebuilder (now Live Well Homes) was faced almost overnight with a need for some publicity, after agreeing to donate labor and materials to build a brand new home for an Armada, Mich. family that had recently lost its father/husband, as part of ABC-TV’s Extreme Makeover: Home Edition show. Challenges: We had […]

Meet the Media: Laura Putre, Staff Writer at IndustryWeek

Posted Sep. 6th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The talent wars between automotive and Silicon Valley; the role technology companies will play in the OEM space; OEMs trying to reinvent themselves as ‘mobility companies’ and how that’s working out for them. Tell us […]

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