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Top Success Factors for a Winning Partnership with Your PR Firm

Posted Oct. 29th 2018

With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the  client. And most […]

The Reality of Auto Supplier PR at CES

Posted Sep. 14th 2018

The world’s largest B2B trade show, with a crowd including more than 7,400 media, all congregate in Las Vegas to see the latest tech trends. Automotive News describes this event as “the show where startups and suppliers come to convince the world – and the rest of the auto industry – that they are on the […]

Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

Meet the Media: Jamie LaReau, business and automotive writer for the Detroit Free Press

Posted Aug. 20th 2018

Jamie LaReau is a business and automotive reporter covering General Motors for the Detroit Free Press. Can you tell us what types of stories, trends or issues are on your radar now? I cover General Motors. I am mostly interested in any news involving GM’s operations, earnings, products, hiring practices, corporate structure, autonomous vehicle development […]

7 Steps for PR Success at CES 2019

Posted Aug. 16th 2018

  So you thought it over. You know that CES the show is wildly competitive and crowded. You’re aware of the show’s scope and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors there. You’ve made your decision: […]

Meet the Media: Sue Voyles, Executive Editor at Corp! Magazine

Posted Aug. 6th 2018

Sue Voyles is the executive editor at Corp! Magazine, where she works with the editorial and publishing teams to produce a bi-monthly print magazine and a weekly publication, participates in their advisory board, attends Corp! special events and works on special publications. Can you tell us what types of stories, trends or issues are on […]

Let’s Rock This Boat: Marketing Lessons from Jimmy Buffett

Posted Aug. 2nd 2018

Jimmy Buffett is not only a popular singer / songwriter, he is also a pilot, author and movie producer. Earlier this year, a musical based upon his most popular songs, Escape to Margaritaville, opened on Broadway with great acclaim and fanfare. But beyond that, Jimmy is a successful businessman involved in a number of enterprises, […]

CEO Media Interview Mistake #4 – Not Knowing the Journalist’s Policy on Pre-Publication Reviews of CEO Quotes

Posted Jun. 14th 2018

Reporters NEVER allow CEOs to review their quotes before a story runs, right? Contrary to popular belief among PR professionals, many of today’s journalists will actually allow CEOs or their PR representative to review their quotes for stories prior to publication. According to a survey of more than 110 journalists around the world conducted by […]

Meet the Media: Kirk Pinho, Real Estate Reporter at Crain’s Detroit Business

Posted Jun. 4th 2018

Kirk Pinho is the real estate reporter for Crain’s Detroit Business. He covers commercial real estate sales and leases, construction and other issues and trends related to the CRE industry, including finance, architecture and contractors. On Fridays, Kirk writes the Crain’s Real Estate Insider newsletter. Can you tell us what types of stories, trends or issues are on […]

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