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Why Using One Global Approach for CEO Media Interviews Can Fail

Posted Jan. 23rd 2017

While digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches as geography changes. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, while […]

BPR’s Top 25 PR Projects: #3 American Heartland Homebuilder/ABC-TV’s Extreme Makeover Home Edition (2006)

Posted Sep. 29th 2016

Detroit-area company American Heartland Homebuilder (now Live Well Homes) was faced almost overnight with a need for some publicity, after agreeing to donate labor and materials to build a brand new home for an Armada, Mich. family that had recently lost its father/husband, as part of ABC-TV’s Extreme Makeover: Home Edition show. Challenges: We had […]

Meet the Media: Laura Putre, Staff Writer at IndustryWeek

Posted Sep. 6th 2016

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The talent wars between automotive and Silicon Valley; the role technology companies will play in the OEM space; OEMs trying to reinvent themselves as ‘mobility companies’ and how that’s working out for them. Tell us […]

Bianchi PR’s Top 25 PR Projects

Posted Aug. 18th 2016

As Bianchi PR enters our 25th year in business, we’re going to celebrate our GREAT CLIENTS and our shared successes in a special way … by highlighting our Top 25 PR Projects … over the course of the next year. We’ve been fortunate to work with some top brands and companies – from Anheuser-Busch to […]

8 Key PR Takeaways from the Public Relations Global Network (PRGN) 2016 Spring Conference

Posted May. 13th 2016

By Jim Bianchi, APR, President What do PR firm owners from around the world talk about when they get together? Well, when we gathered in Washington D.C. with more than 40 of our PRGN partners from around the globe recently for PRGN’s semi-annual conference, search engine optimization, digital content and trust topped the list of […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

Top Blog Posts on Social Media for Professional Service Firms

Posted Feb. 5th 2016

While many professional service firms have rushed to use LinkedIn, Facebook, Twitter and YouTube in their business-to-business content marketing strategy, many don’t know how their efforts compare to those of their peers. To help those firms understand how their efforts stack up … and what the greatest opportunities for improvement are … we analyzed three […]

Journalists Share the Best Setting for a CEO Media Interview

Posted Jan. 8th 2016

Location is crucial to success in the real estate world … and it can also be key to your CEO’s next media interview by helping to create the right impression with the journalist. According to study results shared by our partners in the Public Relations Global Network — PRGN — the top location preferences for […]

Seven Ways Auto Suppliers Can Supercharge Social Media in 2016

Posted Jan. 4th 2016

While many of North America’s top automotive suppliers have increased their use of social media in the past year significantly, there’s still room to boost the horsepower of their social media programs in 2016, based on our second annual study of auto supplier social media habits. (Bianchi PR’s proprietary study, “Social Media and Automotive Supplier […]

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