BPR’s Top 25 PR Projects: #25 Munro & Associates BMW i3 Teardown (2015)

Posted Aug. 3rd 2017

In 2015, Munro & Associates launched a deep-dive teardown, costing and benchmark study of the revolutionary BMW i3 urban electric car – the first production vehicle to use carbon fiber extensively. This study was designed to help automakers and suppliers better understand the processes, technologies and costs involved in this revolutionary vehicle. How do you […]

PR Agency Search: Experience and Value Are Top Priority

Posted Feb. 16th 2017

Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]

BPR’s Top 25 PR Projects: #12 PPG Industries Car Color Popularity & Trends Outreach (2001-2008)

Posted Feb. 2nd 2017

  Each year, companies that manufacture automotive coatings release data surrounding car color popularity and future car color trends. Being one of those companies, PPG Industries had knowledgeable, in-depth research to share … but its message was getting lost due to tardiness in announcing its findings later than its competitors. The fun and interesting topic […]

2016 – Most Popular Automotive Supplier PR Posts

Posted Dec. 29th 2016

This year, despite a great deal of progress made by auto OEM suppliers in the use of social media channels, social media continued to dominate the most visited of our auto supplier posts. The five most-viewed of our automotive supplier-focused blog posts in 2016 were: Infographic: 7 Tips for Auto Suppliers to Supercharge Their Social […]

Most Auto Suppliers’ Social Media Posts Fail to Be Interactive

Posted Feb. 12th 2016

Most auto suppliers claim that audience engagement and connection are the immediate goals for their social media posts. Beyond that, they want to increase awareness, improve brand reputation and ultimately drive conversion or sales. And they go to great lengths to measure engagement – counting likes, follows, favorites, shares, retweets, reach, clicks and other metrics. […]

Too Many Professional Service Social Media Posts are Self-centered

Posted Dec. 4th 2015

Are your followers and fans asking: “What’s in it for me?” Social media experts stress that at least 75 percent of posts a company makes on its social media platforms should be something that its audience finds valuable. The problem is, what the company thinks is valuable and what the audience thinks is valuable often […]

Most Professional Service Firms Neglect Their Most Powerful Social Media Platform

Posted Oct. 2nd 2015

Professional service organizations are not taking full advantage of the power and reach of LinkedIn, the world’s largest professional network with 350+ million members (and adding two more across 200 countries and territories per second.)  While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube […]

Six Ways CEOs Can Sabotage Their Own Media Interview

Posted Jul. 17th 2015

Unintended offenses by a CEO during a media interview can have a negative impact on the resulting media coverage – causing long-term damage to both the CEO’s and the company’s image, and undermining the PR person’s and the company’s prospects for future positive coverage. According to a study recently conducted by our partners in the […]

PR Challenges for Professional Service Firms

Posted Jun. 30th 2015

Professional service firms face a myriad of challenges – industry consolidation, increasing client demands, more intense competition and diminishing loyalty of partners, for starters. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the realm of […]