Blog

Archive:

Velodyne and The Power of PRGN Partnership

Posted Apr. 8th 2019

We talk a lot about the amazing power of our relationships with our 50+ Public Relations Global Network agency colleagues around the world. Here’s a new case study from our Silicon Valley/San Francisco colleagues, Landis Communications Inc. (LCI), demonstrating successful PRGN teamwork in serving their client, Velodyne Lidar, the leader in a key sensing technology […]

The War for Talent: How PR Can Help Automotive Suppliers Win It

Posted Mar. 28th 2019

Ask an HR professional about their greatest need these days, and the answer you will get is: Software Developer. The auto industry currently has thousands of openings for automotive software developers and engineers. And the situation is getting worse. According to research from Boston Consulting Group (BCG) and Detroit Mobility Lab (DML), self-driving and electric […]

Meet the Media: Christie Schweinsberg, Senior Editor at WardsAuto.com

Posted Mar. 18th 2019

Christie Schweinsberg is the senior editor for WardsAuto.com and also electrification analyst for WardsIntelligence.com. For WardsAuto she covers the Japanese and Korean automakers, and occasionally markets in Asia, while for Wards Intelligence she focused on the state of electrified vehicles and the charging infrastructure supporting them. Can you tell us what types of stories, trends […]

We’re Seeking an Intern! Passionate About Automotive PR? Apply Today!

Posted Mar. 12th 2019

Public relations, communications and journalism students – are you looking to gain experience in the PR agency world with one of the best automotive PR firms around? We have the job for you! We are looking for an intelligent, passionate and hard-working student who is interested in a paid, for-credit internship to join our team […]

Meet the Media: Dave Leggett, Editor at Just-Auto.com

Posted Mar. 4th 2019

Dave Leggett is the editor of automotive industry news and analysis site, just-auto.com. Can you tell us what types of stories, trends or issues are on your radar now? There is always plenty going on in the auto industry, but there has been an explosion of interest in CASE (Connectivity, Autonomous, Sharing, Electric) developments and […]

5 Reasons Your Tech Company May Need an Automotive PR Firm

Posted Feb. 28th 2019

Tech companies are flocking to the automotive industry. Many high tech companies are targeting the auto sector as their biggest growth market, as the automotive industry begins to spend billions of dollars over the next decade to meet the emerging trends of autonomous vehicles, electrified cars, connected cars, ride-hailing/ride-sharing, artificial intelligence (AI) and data management. […]

Meet the Media: Tim Keenan, Managing Editor at DBusiness

Posted Feb. 18th 2019

Tim Keenan is managing editor at DBusiness magazine. He writes feature articles, edits the work of their contributors, proofreads and makes corrections to the magazine as it’s getting ready to be published. Can you tell us what types of stories, trends or issues are on your radar now? We’re looking for any stories about business […]

10 Takeaways from CES 2019 for Auto & Mobility Suppliers

Posted Feb. 14th 2019

The 52-year-old juggernaut that is CES—arguably the world’s largest business-to-business trade show – continues to build momentum. While the official numbers are still being verified, CES 2019 was expected to host some 182,000 attendees; 6,600 media; and 4,500 exhibiting companies over four days across some 2.9 million square feet of exhibit space in balmy Las […]

Auto influencer John McElroy: ‘Most exciting time for the auto industry in 100 years’

Posted Feb. 11th 2019

EVs. Mobility as a Service. Tesla. Autonomous. Millennials. Rivian. The future of NAIAS. These were just a few of the topics hit upon by John McElroy at a recent joint meeting of the Original Equipment Suppliers Association (OESA) Communications Executive and Automotive Public Relations Councils. A top auto journalist, lecturer, commentator, entrepreneur and influential thought […]

SUBSCRIBE TO RSS