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Meet the Media: Chuck Murray, Senior Technical Editor at Design News

Posted Nov. 7th 2017

Chuck Murray is a senior technical editor on his second tour of duty with Design News, a magazine designed for mechanical and electromechanical engineers in the OEM market. It serves as a resource for the system and product design engineering community. Chuck was a winner of the Jesse H. Neal Award for his story, “The […]

Meet the Media: James Amend, Senior Editor at WardsAuto

Posted Sep. 26th 2017

Meet the Media: James Amend is a senior editor at WardsAuto, a leading automotive news, information and data supplier that’s been around just about as long as the industry itself. He came to WardsAuto 10 years ago from the Associated Press in New York City, where he covered transportation stocks, but he’s a dyed-in-the-wool Michigan […]

In the PR Agency Search, Experience Beats Hourly Rate

Posted Sep. 5th 2017

It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]

Off the Record, Embargoes and Other Media Relations Pitfalls

Posted Jul. 14th 2017

If you’ve been doing PR for any length of time, you’ve received a call like this: “Why did that reporter use those market share numbers? I thought you called him after the interview and told him all of that information was off the record.”   Executives are sometimes confused about what is fair game for […]

Want to Be a Successful Storyteller?

Posted Jun. 16th 2017

Many marketers approach storytelling backwards. They create their story based on the facts, features and benefits they want to convey to the audience … they focus on what they offer, what their expertise is, how their product or service works … then they select or create a platform they’d like to use to tell that […]

Meet the Media: Joann Muller, Detroit Bureau Chief at Forbes

Posted May. 16th 2017

The Detroit bureau chief and Autos Editor for Forbes, Joann spends most of her time covering the automotive industry, but also keeps an eye on the rest of America’s heartland — where stuff is manufactured and grown. She has covered the automotive beat for more than 20 years at Forbes, Business Week and the Detroit […]

Meet the Media: Paul Heney, Editorial Director at Design World / WTWH Media

Posted May. 2nd 2017

Paul is a dynamic editor, writer and public speaker with more than 20 years experience in b2b magazines, online content and editorial management. He is the editorial director for OEM design engineering magazine Design World (www.designworldonline.com) / WTWH Media, helping design engineers parse the flood of information available online today so they can receive critical […]

Meet the Media: Rod Meloni, Business Editor at WDIV-TV News (NBC Detroit)

Posted Apr. 18th 2017

Emmy award-winning business editor at WDIV-TV where he is responsible for all business, automotive, finance and personal finance coverage, Rod Meloni joined WDIV in 1995 after working as an anchor, reporter and investigative reporter in Saginaw, Michigan and Tampa and Miami, Florida. Currently president of Detroit’s Automotive Press Association, he is the first working journalist […]

BPR’s Top 25 PR Projects: #17 Autonomous Driving News Conference at CES (2017)

Posted Apr. 13th 2017

At CES (formerly known as the Consumer Electronics Show), the largest trade show of its kind in the world with some 177,000 attendees and 4,300 exhibitors spread out over several facilities and 2.5 million square feet of exhibit space, an exhibitor competes for media attention with everything from the latest big screen TVs to virtual […]

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