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BPR’s Top 25 PR Projects: #19 Yanfeng Automotive Interiors at NAIAS (2017)

Posted May. 11th 2017

Taking the stage at the 2017 North American International Auto Show for the first time as Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, the company wanted to make a splash. The challenge: how to stand out in a competitive crowd at a show that’s geared […]

New PR Challenges for Professional Service Companies

Posted Mar. 17th 2017

As the media landscape continues to shift, professional service communicators must adapt or risk being left behind. Finding out where you can make the most impact, reach your specific key audiences and achieve your communications goals amidst the ever-shifting, massive 24/7 news cycle is crucial … but difficult. It’s not impossible as long as you […]

2016 – Most Popular Professional Service Firm Posts

Posted Dec. 28th 2016

Posts detailing findings of our proprietary SMUPS (Social Media Use by Professional Services) study, were among our top five most popular professional service firms posts in 2016. Among the most-viewed of our SMUPS social media study posts of 2016 were: 1) Infographic: Top Five Social Media Mistakes of Professional Service Firms 2) Five Social Media […]

Roundup of Key Findings of our Auto Supplier Social Media SMaASH 2.0 Study

Posted Jun. 17th 2016

1) Second SMaASH™ Study Shows Social Media Opportunities for North American Automotive Suppliers – http://bit.ly/1Vjj9Mw 2) Automotive Suppliers Need to Share More Media Coverage – http://bit.ly/1LNDAr4  3) Auto Suppliers Need to Shift Their Focus Outward on Social Media – http://bit.ly/1HYAKhs 4) Let’s Get Visual! Automotive Supplier Social Media Posts Need More Visuals – http://bit.ly/1nfrn9I 5) […]

Taking a Proactive Approach to Social Media

Posted Jun. 10th 2016

Consistent action creates consistent results. In reviewing more than 8,300 posts for our Social Media Use by Professional Services (SMUPS) study, we noticed that the firms who took a consistent, proactive approach to their social media efforts had better audience engagement. Are you posting only when there is a conference or webinar, and then going […]

Seven Ways Auto Suppliers Can Supercharge Their Social Media Impact

Posted Mar. 24th 2016

While many of North America’s top automotive OEM suppliers have increased and improved upon their use of social media in the past year, they can kick up the horsepower of their social media programs by following seven simple tips. Our second annual proprietary study, “Social Media and Automotive Supplier Habits 2.0™” (SMaASH 2.0™), analyzed social […]

Are Professional Service Firms Fully Leveraging the Power of Facebook?

Posted Mar. 18th 2016

Facebook is arguably the most powerful social media platform going, with 1.59 billion monthly active viewers. And while most (92 percent) of the 25 top Detroit professional service firms – as ranked by Crain’s Detroit Business – have Facebook pages, many are failing to leverage its power to boost awareness and engagement for their brands. […]

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