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Bianchi PR’s Meet the Media Recap

Posted Jul. 15th 2019

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Tim Keenan, Managing Editor at DBusiness Dave Leggett, Editor at Just-Auto.com Christie Schweinsberg, Senior Editor at WardsAuto.com David Louie, Reporter at KGO-TV – Silicon Valley Bureau Mike Brezonick, Publisher of COMPRESSIRTECH2 and Senior Editor of Diesel Progress and New […]

Automotive Suppliers & Change Management Communications: How PR Supports Your Program

Posted Jun. 27th 2019

Change. It is coming faster than ever. And, according to our informal survey of key communications and PR executives with some of the top global automotive OEM suppliers, it’s the biggest issue facing their companies today, as the automotive ecosystem has turned upside-down. Auto suppliers are shifting to new strategies as they navigate through uncharted […]

Tried and True Adages that Apply to PR

Posted Jun. 28th 2018

By Claire Olech (former Bianchi Public Relations intern and recent PR grad. You can find her on LinkedIn.) As a PR student, it’s customary to receive advice from professionals who have experience in the field. It may come in different packaging, but often, it’s an old adage that you’ve heard before around the dinner table. […]

In the PR Agency Search, Experience Beats Hourly Rate

Posted Sep. 5th 2017

It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]

How CEOs Can Better Prepare for Media Interviews with North American Journalists

Posted Oct. 30th 2015

While not all journalists are the same, a recent survey by our global PR agency network offers some interesting insights on how some North American journalists prepare for, and conduct, an interview with a corporate CEO. As a communications professional, knowing a journalist’s preparations and preferences can help you better prepare your CEO for the […]

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