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PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

Meet the Media: Brad Kadrich, Editor at Corp! Magazine

Posted May. 20th 2019

Brad Kadrich is the editor with Corp! Magazine, which covers business issues that affect businesses locally and statewide. It’s the only magazine that covers statewide business. As an editor, he is responsible for writing stories and for editing stories produced by other writers for both on-line and print, as well as helping with the production […]

CES 2020: Six Ways Auto and Mobility Suppliers Can Maximize PR

Posted May. 15th 2019

For years, CES and the North American International Auto Show (NAIAS) have been held back-to-back each January, putting strain on automotive and mobility suppliers – and the journalists who cover them – who participate in both shows. Now with the NAIAS moving to June in 2020, there will be more breathing room around CES for […]

Meet the Media: Christie Schweinsberg, Senior Editor at WardsAuto.com

Posted Mar. 18th 2019

Christie Schweinsberg is the senior editor for WardsAuto.com and also electrification analyst for WardsIntelligence.com. For WardsAuto she covers the Japanese and Korean automakers, and occasionally markets in Asia, while for Wards Intelligence she focused on the state of electrified vehicles and the charging infrastructure supporting them. Can you tell us what types of stories, trends […]

Five Things Auto Suppliers and Mobility Technology Providers Need to Do Now for a Successful CES

Posted Mar. 14th 2019

You have heard auto industry gurus like John McElroy say “it’s the best auto show I have ever attended” and you’ve decided your company will have a presence at CES 2020 (taking place January 7-10, 2020). So what do you need to do now to ensure the world’s largest business-to-business trade show is a success […]

Tips on How to Get Your Media Pitch or News Release Noticed

Posted Feb. 21st 2019

By Emily Oakes, Bianchi PR Intern, Central Michigan University (May 2019 IPR Graduate)  As a PR professional, creating and distributing content is one thing; getting journalists to use it is another, especially with reporters receiving more than 25 email pitches – and often hundreds of press releases per day. The big question is: How do I […]

Bryce Evans, 10 Missions Media – FenderBender, Rachet+Wrench & FIXED

Posted Jan. 21st 2019

Bryce Evans is the vice president of content and events at 10 Missions Media, overseeing the company’s three national business publications, FenderBender, Rachet+Wrench and FIXED, as well as two live events and marketing department. What’s the top story you’re working on right now? Between our publications (all of which are in the automotive space), we […]

Ben Klayman, Detroit Bureau Chief at Reuters

Posted Jan. 7th 2019

Ben Klayman is the Reuters Detroit bureau chief. He writes about the U.S. auto industry and helps organize coverage of autos in the Americas. Can you tell us what types of stories, trends or issues are on your radar now? It’s all about Trump, trade, technology, Tesla and corporate restructuring lately. Describe the craziest or […]

Our 10 Most Popular Meet the Media Posts of 2018

Posted Dec. 20th 2018

This past year we profiled many automotive / metro-Detroit journalists in our Meet the Media posts, with each journalist offering valuable insight into their work, advice for PR people and interesting background information. In case you missed them the first time around, here’s our list of our Top 10 Meet the Media profiles this year. […]

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