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Top 10 Meet the Media Profiles of 2022

Posted Dec. 8th 2022

We started our Meet the Media blog series six years ago and since then, we have featured over 140 journalists who cover the automotive, mobility, Detroit and Silicon Valley business beats for a broad collection of national, Detroit, automotive, commercial vehicle, tech and business media outlets. Our goal with this series is to help bridge […]

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Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023

Posted May. 26th 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. Taking place Jan. 5-8, 2023, with Media Days Jan. 3-4, CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of […]

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Is a PR Agency Trying to Get You Fired?

Posted Mar. 3rd 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? We can do a better job for less money. Fire your director of communications and her team and we can save you a bundle. Reduce your fixed costs. Cut your head […]

Meet the Media: Carl Anthony, Managing Editor of Automoblog & AutoVision News

Posted Jan. 24th 2022

I am the managing editor of Automoblog and AutoVision News, two Detroit-based automotive publications.  Automoblog is a consumer-focused website that helps readers understand more about cars and driving. AutoVision News, by contrast, supports those working on Advanced Driver Assistance Systems (ADAS). Most of our readers, be it from an engineering or a marketing background, are […]

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What Kind of Client Are You?

Posted Jan. 20th 2022

Concerned? Close? Or committed? Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. In the study, some 1,247 agency clients in […]

Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022

Posted Aug. 19th 2021

Editor’s Note: If you want to rock PR at CES2023, see this post:  Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023. Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive […]

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Take Six: Cision’s 2020 State of the Media Survey – Part One

Posted Aug. 27th 2020

A key foundation for successful media relations is knowing one’s “customer” – that is, understanding the wants, needs and perspectives of the reporters you target. To that end, Cision, a provider of earned media software and services to PR and marketing communications professionals, recently released the results of its 2020 State of the Media Survey, […]

ESG: Where to Start

Posted Aug. 13th 2020

This post originally appeared on the blog of our PRGN partner agency in Denver, Novitas Communications. Stuck on how to get started communicating your ESG policies and results? You are not alone. Many companies and organizations face challenges when determining what components of ESG to share and how to share it. The good news is […]

Three Reasons to Boost PR Amidst Tough Times

Posted Jun. 25th 2020

Marketing communicators are fighting the battle of their careers, trying to defend their budgets amidst the global economic downturn driven by the COVID pandemic. As any student of the martial art of judo knows, it’s painful and often fruitless to try to resist an attack. It’s more effective to go with the attack but channel […]

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