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After the Re-start: How to Communicate About Your Next COVID Crisis

Posted May. 11th 2020

Many companies that shuttered production or closed offices due to the COVID-19 pandemic are now busy getting their facilities ready for a phased-in restart. They are implementing safety measures such as deep cleaning, reworking schedules and workstations to allow for social distancing, implementing disinfectant and temperature check protocols, adding new signage and preparing employee training […]

Re-Opening Your Company: Communicating About Your Safety Precautions

Posted May. 5th 2020

Companies around Detroit, throughout Michigan and across the country are planning and implementing new safety practices, protocols and set-ups to help protect employees as they plan for the re-start of their operations. They are conducting deep cleaning, reconfiguring production line and office layouts to accommodate responsible social distancing, setting up disinfecting stations and schedules, implementing […]

Key Questions Your Employees Want Answered When Your Company Re-Opens Amidst the COVID-19 Pandemic

Posted Apr. 29th 2020

Here in Detroit, automakers and their suppliers are hard at work tackling the logistics that will enable the North American auto industry to start rolling re-starts of production in the weeks ahead. And many other companies in other sectors are doing the same, watching the auto industry for some cues on best practices in safe, […]

COVID-19: What Communications Lessons Can We Learn from This Crisis?

Posted Apr. 23rd 2020

The COVID-19 pandemic has certainly turned the business world upside down. Communications professionals have had quite the challenge laid before them. Despite a constantly changing business environment, regional and cultural differences and a variety of other obstacles that have come their way, communications professionals have been working harder than ever behind the scenes to keep […]

The War for Talent: How PR Can Help Automotive Suppliers Win It

Posted Mar. 28th 2019

Ask an HR professional about their greatest need these days, and the answer you will get is: Software Developer. The auto industry currently has thousands of openings for automotive software developers and engineers. And the situation is getting worse. According to research from Boston Consulting Group (BCG) and Detroit Mobility Lab (DML), self-driving and electric […]

We’re Seeking an Intern! Passionate About Automotive PR? Apply Today!

Posted Mar. 12th 2019

Public relations, communications and journalism students – are you looking to gain experience in the PR agency world with one of the best automotive PR firms around? We have the job for you! We are looking for an intelligent, passionate and hard-working student who is interested in a paid, for-credit internship to join our team […]

Our 10 Most Popular Meet the Media Posts of 2018

Posted Dec. 20th 2018

This past year we profiled many automotive / metro-Detroit journalists in our Meet the Media posts, with each journalist offering valuable insight into their work, advice for PR people and interesting background information. In case you missed them the first time around, here’s our list of our Top 10 Meet the Media profiles this year. […]

Amy Antenora, Editor at Aftermarket News and Managing Editor at Counterman Magazine

Posted Dec. 17th 2018

Amy is the editor at Aftermarket News and the managing editor at Counterman Magazine. What’s the top story you’re working on right now? Right now I’m working on our annual AMN Year in Review series, where we take a look back at some of the biggest news stories of the year in the automotive aftermarket. […]

Hannah Lutz, Finance and Insurance Editor, Retail Reporter at Automotive News

Posted Dec. 10th 2018

Hannah Lutz is the finance and insurance editor and retail reporter for Automotive News Can you tell us what types of stories, trends or issues are on your radar now? On the finance side, affordability has been a hot topic over the past few years, but it’s becoming a concern now as transaction prices and […]

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