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Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

Meet the Media: Ian Thibodeau, Automotive Reporter at The Detroit News

Posted May. 15th 2018

Ian Thibodeau is the Ford Motor Co and automotive industry reporter at The Detroit News, keeping tabs on the Blue Oval, and reporting on the trends, issues and state of the global automotive industry. Can you tell us what types of stories, trends or issues are on your radar now? The global industry’s at an inflection point […]

Meet the Media: Nora Naughton, Automotive Reporter at The Detroit News

Posted Mar. 20th 2018

Nora Naughton is the General Motors Co. beat reporter on The Detroit News autos team. She also covers a variety of mobility topics. Can you tell us what types of stories, trends or issues are on your radar now? This is an incredible time to be on the automotive beat. The industry is reckoning with some […]

PRGN Partners’ Advice for PR Graduates

Posted Feb. 27th 2018

We asked our PRGN (Public Relations Global Network) partners from around the world to share some advice for PR graduates. Here’s what they had to say: Jorge Martinez, The Conroy Martinez Group, Miami The three things that are most important to us when we hire an entry level person: 1. Experience – we like to […]

10 Best Practices for PR Firm RFPs

Posted Jan. 29th 2018

The RFP – Request For Proposal. Some love RFPs. Others hate them. They can create a lot of extra work for the client. And for the PR agencies, they can become crowded cattle calls, involving a mélange of mismatched PR firms who get embattled in a lengthy competition to win a new project or account. […]

Automotive Retail, Service & Remarketing PR Offering Expanded

Posted Jan. 8th 2018

Through a new alliance with S&A Communications, a Raleigh-Durham, North Carolina-based integrated communications firm with a proven 35-year track record, Bianchi PR can now help clients who are in specialized automotive sectors beyond its traditional base of automotive OEM suppliers. You may know Bianchi PR as experts in automotive supplier public relations with a 25-year history […]

Meet the Media: Jack Walsworth, Reporter & Web Producer at Automotive News

Posted Dec. 5th 2017

Jack Walsworth is the Subaru beat reporter at Automotive News and also helps out with the magazine’s automotive supplier coverage. Additionally, he has the role of web producer which means he builds photo galleries for the website and loads print stories online every week. Without revealing any secrets, can you tell us what types of […]

Meet the Media: Mark Phelan, Auto Critic & Columnist at the Detroit Free Press

Posted Nov. 21st 2017

Mark Phelan is the auto critic and columnist for the Detroit Free Press. He reviews new vehicles and writes about the people, issues, technologies and strategies shaping the auto industry. He is also president of the North American Car of the Year jury, and a member of the Automotive Press Association board. Without revealing any […]

Engaging PR Decision Makers

Posted Nov. 17th 2017

Has one of your really great marketing ideas fallen flat due to lack of engagement from key decision makers at your firm? Have you ever left a meeting feeling frustrated by the lack of enthusiasm for a communications campaign?   Have you presented a solid PR proposal to seemingly deaf ears? One of the main […]

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