Blog

Archive:

Meet the Media: Mark Phelan, Auto Critic & Columnist at the Detroit Free Press

Posted Nov. 21st 2017

Mark Phelan is the auto critic and columnist for the Detroit Free Press. He reviews new vehicles and writes about the people, issues, technologies and strategies shaping the auto industry. He is also president of the North American Car of the Year jury, and a member of the Automotive Press Association board. Without revealing any […]

Engaging PR Decision Makers

Posted Nov. 17th 2017

Has one of your really great marketing ideas fallen flat due to lack of engagement from key decision makers at your firm? Have you ever left a meeting feeling frustrated by the lack of enthusiasm for a communications campaign?   Have you presented a solid PR proposal to seemingly deaf ears? One of the main […]

Meet the Media: Chuck Murray, Senior Technical Editor at Design News

Posted Nov. 7th 2017

Chuck Murray is a senior technical editor on his second tour of duty with Design News, a magazine designed for mechanical and electromechanical engineers in the OEM market. It serves as a resource for the system and product design engineering community. Chuck was a winner of the Jesse H. Neal Award for his story, “The […]

Meet the Media: Katie Burke, Silicon Valley Reporter at Automotive News

Posted Oct. 24th 2017

Katie Burke is the Silicon Valley and Volvo beat reporter for Automotive News, covering the intersection of the technology and automotive industries. Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? As a reporter in Silicon Valley – especially covering transportation – it feels like […]

25 Fun Facts for Bianchi PR’s 25th Anniversary

Posted Oct. 6th 2017

1. Due to a last-minute snafu with a Bloomfield Hills office building landlord, Bianchi PR’s launch day, August 10, 1992, actually occurred in the basement of Jim Bianchi’s home. 2. Bianchi PR’s first client was Fruehauf Trailer, once the Detroit-based, world’s leading manufacturer of truck semi-trailers. 3. The first phone call Bianchi PR received on […]

The Challenge of Autonomous Driving Technology PR & Communications

Posted Sep. 29th 2017

Autonomous vehicles are coming. We have been hearing it and reading about it for the past few years. The research advisory firm, Gartner, indicated in its 2016 Hype Cycle chart (http://www.gartner.com/newsroom/id/3412017) that driverless cars have moved past the “peak of inflated expectations” and are headed for the so-called “trough of disillusionment”, as it becomes increasingly […]

AutoMobili-D Offers Visibility and Connections for Automotive & Tech Mobility Suppliers

Posted Sep. 22nd 2017

Looking for a way to affordably position your company as a player in the automotive mobility technology innovation space, while avoiding the cost, clutter and competition of a show like CES? Then take a look at AutoMobili-D, a focused exhibition, conference and symposium for mobility technology that has grown out of one of the world’s […]

Meet the Media: Scott Budman, Business & Tech Reporter at the San Francisco Bay Area NBC News

Posted Sep. 12th 2017

Scott Budman is the business & tech reporter for the San Francisco Bay Area NBC News affiliate. He also files stories for other NBC stations and is a regular tech contributor on radio stations including KLLC (“Sarah & Vinnie Morning Show”) and KGO radio. He looks for stories daily and reports on what’s going on […]

In the PR Agency Search, Experience Beats Hourly Rate

Posted Sep. 5th 2017

It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]

SUBSCRIBE TO RSS