Blog

Archive:

How to Hit a PR Homerun at CES

Posted May. 19th 2017

So you’re going to CES. You’re armed with the knowledge that the show is wildly competitive and crowded. You know the scope of the show and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors – all of […]

Meet the Media: Joann Muller, Detroit Bureau Chief at Forbes

Posted May. 16th 2017

The Detroit bureau chief and Autos Editor for Forbes, Joann spends most of her time covering the automotive industry, but also keeps an eye on the rest of America’s heartland — where stuff is manufactured and grown. She has covered the automotive beat for more than 20 years at Forbes, Business Week and the Detroit […]

BPR’s Top 25 PR Projects: #18 Adient’s New Detroit Headquarters Press Conference (2016)

Posted Apr. 27th 2017

When Adient, then a one-month-old spinoff and the world’s largest global automotive seating supplier, was ready to officially announce that it would be the first major auto supplier to establish its headquarters in Detroit in decades, Bianchi PR was ready to assist with the media relations for the press conference. Adient acquired the historic 10-story, […]

Meet the Media: Rod Meloni, Business Editor at WDIV-TV News (NBC Detroit)

Posted Apr. 18th 2017

Emmy award-winning business editor at WDIV-TV where he is responsible for all business, automotive, finance and personal finance coverage, Rod Meloni joined WDIV in 1995 after working as an anchor, reporter and investigative reporter in Saginaw, Michigan and Tampa and Miami, Florida. Currently president of Detroit’s Automotive Press Association, he is the first working journalist […]

6 Lessons from United‘s ‘Re-accommodate’ PR Disaster

Posted Apr. 12th 2017

Although new facts are still coming out – and we may never know the whole story – there’s no question that the forcible removal of a passenger from a United flight on April 9 was the start of a PR disaster for the airline. In less than 48 hours, a video of the man being […]

Where Do Journalists Gather Pre-interview CEO Intel?

Posted Apr. 7th 2017

While journalists around the world have the same basic goal, how they prepare for a media interview with a company CEO varies widely depending upon what part of the world they’re in, according to study results from our teammates in the Public Relations Global Network (PRGN). For example, when preparing to interview a CEO: • […]

Meet the Media: Chester Dawson, Senior Reporter at The Wall Street Journal Detroit Bureau

Posted Apr. 4th 2017

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? My primary role is covering Fiat Chrysler Automobiles and global auto parts suppliers, so anything and everything affecting these corporate actors is on my front burner. Journalists are drawn to the intersection of business and […]

BPR’s Top 25 PR Projects: #16 Johnson Controls at the North American International Auto Show (1998-2016)

Posted Mar. 30th 2017

How do you stand out at a show that’s geared specifically towards automakers, when you are an automotive supplier? That’s the challenge for many of our auto supplier clients that are sponsors and exhibitors at the North American International Auto Show (NAIAS). One client in particular, Johnson Controls has been a sponsor and exhibitor of […]

Meet the Media: Robert Schoenberger, Editor at Today’s Motor Vehicles

Posted Mar. 21st 2017

Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? You hear a lot of talk about three major trends in the automotive world right now, but only one of them is significant. Autonomous vehicles, electric vehicles, and vehicle lightweighting – as Sesame Street fans […]

SUBSCRIBE TO RSS