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PRGN: A Global Force for Great PR

Posted Feb. 8th 2024

Our Global Network of Local PR Partners Bring You On-The-Ground Expertise Worldwide Do you need PR support for a new automotive manufacturing facility in Mexico? Or announcing a new technical R&D center in China? Or navigating public affairs with the European Union? Or media interviews arranged around your CEO’s appearance at IAA? Our network — […]

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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business

Posted Feb. 1st 2024

The information in this post originally appeared on Public Relations Global Network’s blog. We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public […]

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The Power of Earned Media: What You Need to Know

Posted Sep. 7th 2023

It’s becoming more difficult in today’s media environment to generate coverage, especially for automotive and mobility technology suppliers. Why is that? With fewer reporters than ever covering the supplier beat, those that are left are being asked to do more in terms of covering broader beats, filing more frequent stories across traditional and digital platforms, […]

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How to Develop a Corporate Policy for Employee Use of AI: A Guide for Automotive Suppliers

Posted Aug. 3rd 2023

As generative AI tools continue to gain popularity in the workplace, it has become increasingly evident that automotive suppliers need to consider establishing a corporate policy that governs their employees’ use of these tools. Why? While employees may already be utilizing AI tools like ChatGPT informally – or with management approval – for solving problems, […]

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How Podcasts Can Help Auto Suppliers Drive Employee Engagement

Posted Jun. 12th 2023

Guest Post by Jan Griffiths, president & founder of Gravitas Detroit In today’s fast-paced and digitally connected world, internal communication has become more critical than ever for automotive suppliers. Engaging employees, fostering a sense of connection, and aligning them with the company’s vision and values are paramount for success. Traditional communication methods alone may not […]

Understanding the Automotive News PACE Awards Process

Posted Apr. 13th 2023

As discussed in our last blog post “Three Reasons Automotive Suppliers Should Pursue the Automotive News PACE Award,” automotive and mobility suppliers – especially those involved in new technologies for the electric vehicle, connected vehicle, ADAS and autonomous driving, and shared mobility sectors –an Automotive News PACE Award win can help set your company apart […]

Top 10 Meet the Media Profiles of 2022

Posted Dec. 8th 2022

We started our Meet the Media blog series six years ago and since then, we have featured over 140 journalists who cover the automotive, mobility, Detroit and Silicon Valley business beats for a broad collection of national, Detroit, automotive, commercial vehicle, tech and business media outlets. Our goal with this series is to help bridge […]

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Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023

Posted May. 26th 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. Taking place Jan. 5-8, 2023, with Media Days Jan. 3-4, CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of […]

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Is a PR Agency Trying to Get You Fired?

Posted Mar. 3rd 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? We can do a better job for less money. Fire your director of communications and her team and we can save you a bundle. Reduce your fixed costs. Cut your head […]

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