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Automotive Suppliers & Change Management Communications: How PR Supports Your Program

Posted Jun. 27th 2019

Change. It is coming faster than ever. And, according to our informal survey of key communications and PR executives with some of the top global automotive OEM suppliers, it’s the biggest issue facing their companies today, as the automotive ecosystem has turned upside-down. Auto suppliers are shifting to new strategies as they navigate through uncharted […]

Meet the Media: Randy Essex, Senior Content Director for Business & Education at the Detroit Free Press

Posted Jun. 17th 2019

Randy Essex is the senior content director for business and education for the Detroit Free Press, which includes autos. He leads nine reporters (with an assistant editor) and the small in-house staff that does the print product. He is part of the senior leadership team reporting to Editor Peter Bhatia. What Randy says he really […]

PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

CES 2020: Six Ways Auto and Mobility Suppliers Can Maximize PR

Posted May. 15th 2019

For years, CES and the North American International Auto Show (NAIAS) have been held back-to-back each January, putting strain on automotive and mobility suppliers – and the journalists who cover them – who participate in both shows. Now with the NAIAS moving to June in 2020, there will be more breathing room around CES for […]

5 Ways to Tell If Your Tech PR Agency Really has Automotive Expertise

Posted Apr. 25th 2019

Tech companies are rushing into the automotive sector to sell their technologies and software, as global automakers are investing billions of dollars in the development of electrified, connected, autonomous and shared vehicles. For autonomous vehicles alone, hundreds of tech companies – who are involved in areas such as radar, LiDAR, artificial neural networks, image recognition, […]

How to Maximize Your Exhibit Success at CES

Posted Apr. 11th 2019

Guest post by Mark Kerney of Structural Images Mark Kerney has been in the exhibit business for over 35 years and was one of original founders of the company in 1997: “Structural Images is a design / build exhibit house that works with clients from concept to final installation. We create unique one-off 3-D exhibit […]

Velodyne and The Power of PRGN Partnership

Posted Apr. 8th 2019

We talk a lot about the amazing power of our relationships with our 50+ Public Relations Global Network agency colleagues around the world. Here’s a new case study from our Silicon Valley/San Francisco colleagues, Landis Communications Inc. (LCI), demonstrating successful PRGN teamwork in serving their client, Velodyne Lidar, the leader in a key sensing technology […]

Meet the Media: David Louie, Reporter at KGO-TV – Silicon Valley Bureau

Posted Apr. 1st 2019

David Louie is a reporter at Silicon Valley Bureau, ABC Owned KGO-TV San Francisco Bay Area. Covering business & tech in the Valley, general assignment news & a few features. Can you tell us what types of stories, trends or issues are on your radar now? The evolutionary adaptation of new technologies in the consumer […]

The War for Talent: How PR Can Help Automotive Suppliers Win It

Posted Mar. 28th 2019

Ask an HR professional about their greatest need these days, and the answer you will get is: Software Developer. The auto industry currently has thousands of openings for automotive software developers and engineers. And the situation is getting worse. According to research from Boston Consulting Group (BCG) and Detroit Mobility Lab (DML), self-driving and electric […]

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