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By: Freya Smale, Portfolio Marketing Director, Informa Tech Automotive Group The need to virtualize events has forced our industry to adapt quickly. To succeed at virtualization, it is vital to understand that virtual events are not the same as physical events. We must approach virtual as something new, by asking ourselves: how can we create […]
I’m a senior editor for Design News, which is an engineering publication. It was previously a print magazine, but shifted to digital only in recent years. I cover the automotive beat, looking at technical innovations and trends, as well as profiling engineers and highlighting their work. I’ve also continued as a periodic contributor to Popular […]
By Lisa Hart, Senior Vice President, Center for Automotive Research We’re all wrestling with a new normal during the corona virus pandemic. Business events especially have needed to transform – to continue to serve their purpose of connecting people, ideas and actions to further develop relationships and succeed in showing a return on investment. One […]
As automotive companies begin to re-start, we reached out to a few key media editors and friends to get a pulse on what topics they are most interested in covering, who they are most interested in talking to and how we as automotive PR professionals can help them most in the current COVID-19 environment. Here […]
I’m a freelancer who has contributed to The Drive, Truck Trend, Overland Journal, AutoWeb, The Truth About Cars, AutoGuide, AutomotiveMap and more. Can you tell us what types of stories, trends or issues are on your radar now? I tend to specialize a bit in pickup trucks, how they’re used, and a little bit of […]
With the situation in the North American auto industry changing virtually every hour, it is an especially challenging time for PR and communications professionals working for automotive suppliers and mobility technology providers. In talking with our clients and PR colleagues from around the world – including some markets that are now beginning to recover from […]
I am Publisher and Editor-in-Chief of TheDetroitBureau.com, an automotive web magazine (NOT a blog). I serve as Bureau Chief of The Detroit Bureau, which is the news service I founded way back in 1979. Through that I write for as many as 40+ media outlets in a given year. Regular clients include NBCNews.com and CNBC.com, […]
I’m producer and co-host of Wheel Bearings, a podcast with an emphasis on the future of automobiles, mobility, and the technology that’s taking us there. I also contribute to Forbes, periodically write product reviews for Reviewed.com, and I’m always looking to freelance. I occasionally get the opportunity to write feature pieces for Subaru Drive Performance, […]
This post originally ran on the Public Relations Global Network blog. In the first week of January, CES 2020 confirmed its role as one of the most important shows for advanced automotive technology, with a record number of new vehicle introductions from automakers for this show, as well as a record number of automotive suppliers […]