888 W. Big Beaver Road • Suite 777 •
Troy, Michigan 48084
• P: 248.269.1122 • F: 248.269.8202 •
E: bianchipr@bianchipr.com
888 W. Big Beaver Road • Suite 777 •
Troy, Michigan 48084
• P: 248.269.1122 • F: 248.269.8202 •
E: bianchipr@bianchipr.com
CES 2020 is over. You did it. You and your automotive / mobility technology company stared down the gargantuan trade show that is CES and you had a presence there. You planned and organized … scheduled … and rescheduled. You strategized. You worked hard to get the attention of media and customers at an event […]
Being part of an automotive supplier or mobility technology company that is participating in CES can bring a mixed bag of challenges and outlooks. Yes, it’s exciting to be part of such a massive show focused on new technologies and product unveilings. And yes, there can be a lot of potential there for customer and […]
A market research executive once told me: “In the absence of data, people make sh*t up.” It’s true, without data, all we have to base our decisions on are opinions. The audited data is in from CES2019, and there are a number of data points that may be helpful to the automotive and mobility technology […]
For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]
For years, CES and the North American International Auto Show (NAIAS) have been held back-to-back each January, putting strain on automotive and mobility suppliers – and the journalists who cover them – who participate in both shows. Now with the NAIAS moving to June in 2020, there will be more breathing room around CES for […]
Guest post by Mark Kerney of Structural Images Mark Kerney has been in the exhibit business for over 35 years and was one of original founders of the company in 1997: “Structural Images is a design / build exhibit house that works with clients from concept to final installation. We create unique one-off 3-D exhibit […]
We talk a lot about the amazing power of our relationships with our 50+ Public Relations Global Network agency colleagues around the world. Here’s a new case study from our Silicon Valley/San Francisco colleagues, Landis Communications Inc. (LCI), demonstrating successful PRGN teamwork in serving their client, Velodyne Lidar, the leader in a key sensing technology […]
You have heard auto industry gurus like John McElroy say “it’s the best auto show I have ever attended” and you’ve decided your company will have a presence at CES 2020 (taking place January 7-10, 2020). So what do you need to do now to ensure the world’s largest business-to-business trade show is a success […]
The 52-year-old juggernaut that is CES—arguably the world’s largest business-to-business trade show – continues to build momentum. While the official numbers are still being verified, CES 2019 was expected to host some 182,000 attendees; 6,600 media; and 4,500 exhibiting companies over four days across some 2.9 million square feet of exhibit space in balmy Las […]
888 W. Big Beaver Road • Suite 777 •
Troy, Michigan 48084
• P: 248.269.1122 • F: 248.269.8202 •
E: bianchipr@bianchipr.com
