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5 PR Surprises from CES 2019 Data for Automotive & Mobility Suppliers

Posted Jul. 11th 2019

A market research executive once told me: “In the absence of data, people make sh*t up.” It’s true, without data, all we have to base our decisions on are opinions. The audited data is in from CES2019, and there are a number of data points that may be helpful to the automotive and mobility technology […]

PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

CES 2020: Six Ways Auto and Mobility Suppliers Can Maximize PR

Posted May. 15th 2019

For years, CES and the North American International Auto Show (NAIAS) have been held back-to-back each January, putting strain on automotive and mobility suppliers – and the journalists who cover them – who participate in both shows. Now with the NAIAS moving to June in 2020, there will be more breathing room around CES for […]

How to Maximize Your Exhibit Success at CES

Posted Apr. 11th 2019

Guest post by Mark Kerney of Structural Images Mark Kerney has been in the exhibit business for over 35 years and was one of original founders of the company in 1997: “Structural Images is a design / build exhibit house that works with clients from concept to final installation. We create unique one-off 3-D exhibit […]

Velodyne and The Power of PRGN Partnership

Posted Apr. 8th 2019

We talk a lot about the amazing power of our relationships with our 50+ Public Relations Global Network agency colleagues around the world. Here’s a new case study from our Silicon Valley/San Francisco colleagues, Landis Communications Inc. (LCI), demonstrating successful PRGN teamwork in serving their client, Velodyne Lidar, the leader in a key sensing technology […]

Five Things Auto Suppliers and Mobility Technology Providers Need to Do Now for a Successful CES

Posted Mar. 14th 2019

You have heard auto industry gurus like John McElroy say “it’s the best auto show I have ever attended” and you’ve decided your company will have a presence at CES 2020 (taking place January 7-10, 2020). So what do you need to do now to ensure the world’s largest business-to-business trade show is a success […]

10 Takeaways from CES 2019 for Auto & Mobility Suppliers

Posted Feb. 14th 2019

The 52-year-old juggernaut that is CES—arguably the world’s largest business-to-business trade show – continues to build momentum. While the official numbers are still being verified, CES 2019 was expected to host some 182,000 attendees; 6,600 media; and 4,500 exhibiting companies over four days across some 2.9 million square feet of exhibit space in balmy Las […]

Six CES PR Alternatives for Automotive Technology Suppliers

Posted Oct. 11th 2018

CES is not the perfect exhibition or media relations venue for everyone. In fact, for many technology and auto suppliers, CES is too crowded, cluttered, and competitive, making it difficult to stand out. Considering the cost ($500,000 – $1 million for a respectable CES exhibit) and competition (4,300+ CES exhibitors), some automotive and mobility suppliers have […]

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