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Top Success Factors for a Winning Partnership with Your PR Firm

Posted Oct. 29th 2018

With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the  client. And most […]

Six CES PR Alternatives for Automotive Technology Suppliers

Posted Oct. 11th 2018

CES is not the perfect exhibition or media relations venue for everyone. In fact, for many technology and auto suppliers, CES is too crowded, cluttered, and competitive, making it difficult to stand out. Considering the cost ($500,000 – $1 million for a respectable CES exhibit) and competition (4,300+ CES exhibitors), some automotive and mobility suppliers have […]

Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

Meet the Media: Greg Migliore, Editor-in-Chief at Autoblog

Posted Jul. 25th 2017

Greg Migliore is editor-in-chief of Autoblog where he oversees all editorial operations for one of the leading automotive sites.  Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? The next generation of mobility is at the forefront for us. We’re shaping our coverage by […]

BPR’s Top 25 PR Projects: #4 Domino’s DXP Launch Press Conference (2015)

Posted Oct. 13th 2016

When Domino’s wanted an automotive PR expert to help launch the pizza industry’s first purpose-built delivery vehicle, they came to the Bianchi PR team. Together with our PRGN partner Stevens Strategic Communications, the team delivered a proposal that the client said “blew the doors off” the proposals submitted by other Detroit firms. After winning approval […]

Meet the Media: Dustin Walsh, Senior Reporter at Crain’s Detroit Business

Posted Apr. 12th 2016

What types of story ideas are at the top of your radar? It’s election season. That means taking a look at the broad policy issues, and candidates’ platforms, and disseminating what that means to the local economy. Right now, there are a lot of conversations around free trade agreements, immigration, etc. That said, my beats […]

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