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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Posted Apr. 18th 2022

I’m editor-in-chief at IndustryWeek, a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. I manage of staff of six fantastic editors who produce enough great material to make every day to make my job look easy.  Can you […]

PR: It’s NOT All About Relationships … Is it?

Posted Mar. 31st 2022

Old school PR pros: “It’s all about RELATIONSHIPS …” Modern PR pros: “It’s all about IDEAS …” In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. But we don’t live … or practice B2B PR […]

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2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers

Posted Mar. 17th 2022

With more than 2 million podcasts being produced today, including hundreds with an automotive and mobility focus, finding the best resources to keep an auto supplier executive up to date is not quite as easy as a quick Google search. But don’t worry. We’ve done the research for you. We’ve scoured our sources and received […]

Is a PR Agency Trying to Get You Fired?

Posted Mar. 3rd 2022

Lately, we’ve noticed that a few PR agencies have been trying this pitch to CEOs and CFOs: “Why do you need in-house PR capabilities? We can do a better job for less money. Fire your director of communications and her team and we can save you a bundle. Reduce your fixed costs. Cut your head […]

What Kind of Client Are You?

Posted Jan. 20th 2022

Concerned? Close? Or committed? Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. In the study, some 1,247 agency clients in […]

Top 10 PR Blog Posts of 2021

Posted Dec. 16th 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity. This year was […]

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Top 10 Meet the Media Profiles of 2021

Posted Dec. 6th 2021

When we launched our Meet the Media blog series five years ago, our mission entailed helping bridge the gap between automotive and mobility PR professionals and the key journalists who cover the automotive and mobility sectors. Since then, we have profiled over 125 reporters and journalists who cover the automotive, mobility, Detroit and Silicon Valley […]

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Meet the Media: Bengt Halvorson, Editor of Green Car Reports

Posted Oct. 18th 2021

I’m the Editor of Green Car Reports, so on a daily basis, it’s my job to keep up on “green” vehicle news—that’s related to efficiency, electrification, emissions, and manufacturing tech. And as a Senior Editor at the greater Internet Brands Automotive Group, which includes The Car Connection, Motor Authority, New Car Test Drive, and Green […]

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Meet the Media: Gary Witzenburg, Freelance Automotive Journalist

Posted Oct. 4th 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. His work has appeared in a […]

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