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Top 10 PR Blog Posts of 2020

Posted Dec. 10th 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was […]

What Do Journalists Want? Five Elements of a Good Story

Posted Nov. 19th 2020

Most PR practitioners have asked some version of this question at some point in their career. Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason […]

How COVID19 has Changed B2B PR & Media Relations

Posted Oct. 15th 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. We went from connecting and catching up with our media friends in person over coffee or lunch to trying to catching up with them via phone calls and emails from our work-from-home offices, in between monitoring our kids’ home-based […]

The Niche Knows: Five Key Benefits to Working with a B2B PR Agency

Posted Oct. 1st 2020

Business-to-business (B2B) companies – those that sell to other businesses rather than to consumers – make up a huge part of the economic activity of our nation. Yet when looking at PR agency partners, many B2B companies look at generalist firms that work for both business-to-consumer (B2C) and B2B clients, and dabble in a wide […]

Three Reasons to Boost PR Amidst Tough Times

Posted Jun. 25th 2020

Marketing communicators are fighting the battle of their careers, trying to defend their budgets amidst the global economic downturn driven by the COVID pandemic. As any student of the martial art of judo knows, it’s painful and often fruitless to try to resist an attack. It’s more effective to go with the attack but channel […]

10 Tips for Video Conference Meetings from Home

Posted Mar. 30th 2020

With COVID-19 “stay at home, stay safe, save lives” orders now firmly in place nearly everywhere, those that are working from home are finding themselves using one of a variety of video meeting services such as Skype, Zoom, WebEx, Abobe Connect, Microsoft Teams and others to stay connected and accomplish day-to-day business activities. Here are […]

7 Tips to Help You Work from Home and Continue Being Productive During the Coronavirus Crisis

Posted Mar. 24th 2020

Many of us are finding ourselves working from home, whether it be part- or full-time due to the Coronavirus. If that’s you and you’re having a hard time adjusting or are just looking for some extra advice on how to maximize your efficiency at home, the Bianchi team has collected our top seven tips for […]

CES 2020: 5 Ways for Auto and Mobility Suppliers to Build on CES Momentum

Posted Nov. 14th 2019

CES 2020 is over. You did it. You and your automotive / mobility technology company stared down the gargantuan trade show that is CES and you had a presence there. You planned and organized … scheduled … and rescheduled. You strategized. You worked hard to get the attention of media and customers at an event […]

What’s So Great About PR Agency Culture?

Posted Sep. 19th 2019

“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their social media channels and website share pictures of their […]

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