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Meet the Media: Gary Witzenburg, Freelance Automotive Journalist

Posted Oct. 4th 2021

Award-winning automotive journalist Gary Witzenburg has been writing about automobiles, auto people and the auto industry for 33 years. A mechanical engineering graduate of Duke University, he is a former U.S. Navy officer, auto engineer, race driver and advanced technology vehicle development manager who has authored eight automotive books. His work has appeared in a […]

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Meet the Media: John Hitch, Editor of Fleet Maintenance

Posted Sep. 7th 2021

I recently took over the role as editor of Fleet Maintenance, a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Previously I was […]

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PR Hacks: Sure-fire Shortcuts to Public Relations Success

Posted Feb. 18th 2021

Every public relations professional, whether they’re involved in corporate PR or work with a PR agency, is looking for a competitive advantage. They want to be more efficient, more effective, more impactful … and perhaps more appreciated. And many are looking for what used to be called a shortcut – a hack for PR success. […]

Meet the Media: Peter Fretty, Technology Editor at IndustryWeek

Posted Feb. 8th 2021

I am currently the technology editor at IndustryWeek where I focus on helping readers make sense of new and evolving technologies. I have the amazing opportunity to constantly learn about the latest innovations and what their adoption could mean for manufacturers. Can you tell us what types of stories, trends or issues are on your […]

The Number One PR Hack for Automotive Vehicle Tech Suppliers

Posted Feb. 4th 2021

You’ve seen the articles and blog posts for start-ups that have titles such as: “Three PR Hacks To Boost Your Startup’s Exposure” or “4 Public Relations Shortcuts to Get More Media Coverage.” There is a lot of such content out there. Some of it is interesting at best, and much of it offers questionable (and […]

Virtual Trade Booths: 5 Insights from an Early Adopter

Posted Jan. 21st 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Global automotive supplier Freudenberg Sealing Technologies developed a virtual event platform to help it tackle its extensive calendar of […]

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Can Your Company Afford a PR Agency?

Posted Jan. 7th 2021

Mark has a problem. As the business development director for a growing services firm (we’ll call it Company B), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor […]

Top 10 PR Blog Posts of 2020

Posted Dec. 10th 2020

While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was […]

What Do Journalists Want? Five Elements of a Good Story

Posted Nov. 19th 2020

Most PR practitioners have asked some version of this question at some point in their career. Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason […]

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