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The Top 9 Reasons to Participate in CES 2024: Accelerating Success for Automotive Suppliers and Mobility Technology Start-ups

Posted Jun. 1st 2023

In the rapidly evolving automotive and mobility industry, staying ahead of the curve is essential for success, especially for newer entrants in this space offering software-defined vehicle tech, V2X, connectivity, lidar and other sensor and processing technologies for ADAS, autonomous vehicles, electric vehicles, and shared vehicles. One event that consistently sets the stage for groundbreaking […]

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Procurement Secrets for Selecting the Best PR Agency – Part 2

Posted May. 18th 2023

In our last post, we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be. That’s […]

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Understanding the Automotive News PACE Awards Process

Posted Apr. 13th 2023

As discussed in our last blog post “Three Reasons Automotive Suppliers Should Pursue the Automotive News PACE Award,” automotive and mobility suppliers – especially those involved in new technologies for the electric vehicle, connected vehicle, ADAS and autonomous driving, and shared mobility sectors –an Automotive News PACE Award win can help set your company apart […]

Meet the Media: Hannah Lutz, Reporter at Automotive News

Posted Apr. 3rd 2023

I am a reporter at Automotive News, covering electric vehicle trends, charging infrastructure and battery development. I started the beat in January, but I have been with AN for nine years, covering various automaker and dealer beats. Can you tell us what types of stories, trends or issues are on your radar now? I have […]

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Top EV-Focused YouTube Channels That Mobility Suppliers Need to Follow

Posted Mar. 30th 2023

If you’re working for an automotive supplier and are looking to connect with key influencers in the electric vehicle (EV) market, you’ve probably noticed the recent proliferation of EV-related YouTube channels. Who has time to watch them all? As a specialized PR agency for a number of automotive suppliers providing electric vehicle components and systems, […]

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PRGN: Harnessing the Amazing Power of PR Agencies Worldwide

Posted Mar. 27th 2023

Our Global PR Partners Give You Local Expertise Around the Globe Do you need to launch a new product in Brazil? Or open a new automotive manufacturing facility in Mexico? Or support your CEO’s speech at the Paris Air Show? PRGN has got you covered! Since 2014, Bianchi PR has been the Detroit automotive/mobility member […]

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Three Reasons Automotive Suppliers Should Pursue the Automotive News PACE Award

Posted Mar. 16th 2023

Mobility-focused PR practitioners are constantly seeking quality opportunities to highlight their clients’ product, tech and people. As you consider editorial, social and event opportunities, don’t forget awards! Awards are a great way to promote key products, technology, projects and people. An award recognition honors employees’ hard work and inspires others within your organization to step […]

Why the ‘Cheaper’ PR Agency Is the Worst Value

Posted Mar. 2nd 2023

Admit it. We’ve all done it. We’ve been lured by the lowest price and ended up with sub-optimal performance. Maybe you bought the bargain pliers at the discount store, and the third time you used them, they broke and sliced your hand open — costing you a visit to the Emergency Room and six stitches. […]

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What Automotive PR Pros Should Know About ChatGPT

Posted Feb. 2nd 2023

ChatGPT – the artificial intelligence (AI) platform that everyone’s talking about. A Google search turned up more than 36 million news items about it. Some see it as a threat to their jobs (The New York Post said: ChatGPT could make these jobs obsolete: ‘The wolf is at the door’ ). Others see it as […]

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