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Six CES PR Alternatives for Automotive Technology Suppliers

Posted Oct. 11th 2018

CES is not the perfect exhibition or media relations venue for everyone. In fact, for many technology and auto suppliers, CES is too crowded, cluttered, and competitive, making it difficult to stand out. Considering the cost ($500,000 – $1 million for a respectable CES exhibit) and competition (4,300+ CES exhibitors), some automotive and mobility suppliers have […]

Tom Worobec: Editor and News Anchor at Automotive News TV

Posted Oct. 1st 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m the editor of Automotive News TV (ANTV) and anchor of our afternoon newscast – AutoNews Now – at Automotive News in Detroit. I manage four extraordinarily talented employees and oversee the production of 11 newscasts each week […]

Drew Winter: Senior Content Director at WardsAuto

Posted Sep. 17th 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: I’m a senior content director at WardsAuto. We are a world-leading provider of automotive insights and analysis that has been supplying the auto industry with information and data for more than 90 years. We are based in Southfield, […]

The Reality of Auto Supplier PR at CES

Posted Sep. 14th 2018

The world’s largest B2B trade show, with a crowd including more than 7,400 media, all congregate in Las Vegas to see the latest tech trends. Automotive News describes this event as “the show where startups and suppliers come to convince the world – and the rest of the auto industry – that they are on the […]

Top 10 North American Influencers for Automotive Suppliers

Posted Sep. 10th 2018

As a leading PR firm specializing in automotive suppliers and mobility technology providers, we are often asked who the influencers for the automotive supplier sector are. For decades, veteran automotive trade and Detroit auto reporters have been considered the top influencers for automotive suppliers in North America. This comes by virtue of their years covering the automotive […]

Bruce Morey: Contributing Editor for SME Manufacturing Media

Posted Sep. 4th 2018

Please provide your job title and media outlet(s), as well as a brief description of your duties: Contributing Editor for SME Manufacturing Media (Manufacturing Engineering and Smart Manufacturing Engineering magazines – http://www.sme.org/) and the Society of Automotive Engineers’ (SAE – https://www.sae.org/publications/magazines) magazines, including Automotive Engineering. I also work as an Analyst for Autelligence covering powertrains and vehicle […]

Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

Bianchi PR’s Meet the Media Recap

Posted Jul. 23rd 2018

In case you’ve missed any, here’s a recap of our Meet the Media profiles so far in 2018: Jennifer Vuong, Anchor and Producer at Automotive News Audrey LaForest, Reporter at Plastics News Kirk Pinho, Real Estate Reporter at Crain’s Detroit Business Ian Thibodeau, Automotive Reporter at The Detroit News Roop Raj, Anchor / Reporter at […]

Tried and True Adages that Apply to PR

Posted Jun. 28th 2018

By Claire Olech (former Bianchi Public Relations intern and recent PR grad. You can find her on LinkedIn.) As a PR student, it’s customary to receive advice from professionals who have experience in the field. It may come in different packaging, but often, it’s an old adage that you’ve heard before around the dinner table. […]

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