901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Mark has a problem. As the business development director for a growing services firm (we’ll call it Company B), he is charged with expanding Company B’s presence and business in the Detroit automotive market. Company B already serves a wide range of other industries with its technology-related services and is headquartered far from the Motor […]
While the year 2020 will go down in history as a year of challenges for individuals, institutions and business alike, it was also a year where PR professionals rose to the occasion to show their creativity, resiliency and grace. And, perhaps because of the uncertain environment and need for third-party reassurance and guidance, 2020 was […]
COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. We went from connecting and catching up with our media friends in person over coffee or lunch to trying to catching up with them via phone calls and emails from our work-from-home offices, in between monitoring our kids’ home-based […]
Business-to-business (B2B) companies – those that sell to other businesses rather than to consumers – make up a huge part of the economic activity of our nation. Yet when looking at PR agency partners, many B2B companies look at generalist firms that work for both business-to-consumer (B2C) and B2B clients, and dabble in a wide […]
This post originally appeared on the blog of our PRGN partner agency in Denver, Novitas Communications. Stuck on how to get started communicating your ESG policies and results? You are not alone. Many companies and organizations face challenges when determining what components of ESG to share and how to share it. The good news is […]
Editor’s note: ESG – environment, social and governance – is becoming a critical component of many companies’ investor relations programs. Our PRGN affiliate in Germany that specializes in European IR programs, cometis AG, weighs in here on the importance of ESG reporting. This post originally appeared on the PRGN Blog here: https://www.prgn.com/esg-reporting/the-importance-of-esg-reporting-for-listed-and-non-listed-companies/. There used to […]
By popular demand, here’s a list of our most recent Meet the Media profiles: Dan Carney, Senior Editor for Design News Gideon Scanlon, Editorial Director of Media Matters Madeleine Winer, Managing Editor at Tire Review Anna Zeck, Editorial Director at 10 Missions Media Lee Teschler, Executive Editor of Design World & EE Worldonline Chad Kirchner, […]
Marketing communicators are fighting the battle of their careers, trying to defend their budgets amidst the global economic downturn driven by the COVID pandemic. As any student of the martial art of judo knows, it’s painful and often fruitless to try to resist an attack. It’s more effective to go with the attack but channel […]
While most places are not completely out of the Covid-19 woods yet, we are seeing movement toward something that resembles an altered version of “normal” as select industries and workplaces return to work in-person. With new safety and social distancing procedures in place, people in the automotive, manufacturing and mobility technology space are slowly ramping […]
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
