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Three Reasons to Boost PR Amidst Tough Times

Posted Jun. 25th 2020

Marketing communicators are fighting the battle of their careers, trying to defend their budgets amidst the global economic downturn driven by the COVID pandemic. As any student of the martial art of judo knows, it’s painful and often fruitless to try to resist an attack. It’s more effective to go with the attack but channel […]

Not Back to Normal: 5 Factors for Communicators to Keep in Mind Post-Pandemic

Posted Jun. 22nd 2020

While most places are not completely out of the Covid-19 woods yet, we are seeing movement toward something that resembles an altered version of “normal” as select industries and workplaces return to work in-person. With new safety and social distancing procedures in place, people in the automotive, manufacturing and mobility technology space are slowly ramping […]

The New Events Model: Think quickly. Think differently. Be open-minded.

Posted Jun. 18th 2020

By Dave Weil, Director of Engineering Events at SAE International Those of us in the events industry feed off the energy from face-to-face conferences and meetings. It’s a fast-paced world that’s not for everyone, but for those of us who live it, not much beats the feeling we get from networking with our peers, exploring […]

Meet the Media: Dan Carney, Senior Editor for Design News

Posted Jun. 15th 2020

I’m a senior editor for Design News, which is an engineering publication. It was previously a print magazine, but shifted to digital only in recent years. I cover the automotive beat, looking at technical innovations and trends, as well as profiling engineers and highlighting their work. I’ve also continued as a periodic contributor to Popular […]

CAR Management Briefing Seminars Goes Virtual for 2020

Posted May. 28th 2020

By Lisa Hart, Senior Vice President, Center for Automotive Research We’re all wrestling with a new normal during the corona virus pandemic.  Business events especially have needed to transform – to continue to serve their purpose of connecting people, ideas and actions to further develop relationships and succeed in showing a return on investment. One […]

7 Essential Tips To Be A Great Podcast Guest

Posted May. 21st 2020

By Jan Griffiths, President & Founder of Gravitas Detroit We are experiencing a podcast boom. Right now, you can find over 850,000 active podcasts and more than 30 million podcast episodes in 100 different languages. Podcast listeners are more likely to engage with a brand on social media and are more attuned to new products […]

Meet the Media: Madeleine Winer, Managing Editor at Tire Review

Posted May. 18th 2020

I am managing editor for Tire Review, a publication of Babcox Media. As managing editor, I report, write and edit articles for print and digital. I also write video scripts and produce Tire Review’s bi-monthly podcast, What’s Treading with Tire Review. Can you tell us what types of stories, trends or issues are on your […]

The Pulse of Automotive Media During the COVID-19 Restart

Posted May. 14th 2020

As automotive companies begin to re-start, we reached out to a few key media editors and friends to get a pulse on what topics they are most interested in covering, who they are most interested in talking to and how we as automotive PR professionals can help them most in the current COVID-19 environment. Here […]

After the Re-start: How to Communicate About Your Next COVID Crisis

Posted May. 11th 2020

Many companies that shuttered production or closed offices due to the COVID-19 pandemic are now busy getting their facilities ready for a phased-in restart. They are implementing safety measures such as deep cleaning, reworking schedules and workstations to allow for social distancing, implementing disinfectant and temperature check protocols, adding new signage and preparing employee training […]

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