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The Niche Knows: Five Key Benefits to Working with a B2B PR Agency

Posted Oct. 1st 2020

Business-to-business (B2B) companies – those that sell to other businesses rather than to consumers – make up a huge part of the economic activity of our nation. Yet when looking at PR agency partners, many B2B companies look at generalist firms that work for both business-to-consumer (B2C) and B2B clients, and dabble in a wide […]

ESG: Where to Start

Posted Aug. 13th 2020

This post originally appeared on the blog of our PRGN partner agency in Denver, Novitas Communications. Stuck on how to get started communicating your ESG policies and results? You are not alone. Many companies and organizations face challenges when determining what components of ESG to share and how to share it. The good news is […]

The Importance of ESG Reporting for Listed and Non-listed Companies

Posted Jul. 23rd 2020

Editor’s note: ESG – environment, social and governance – is becoming a critical component of many companies’ investor relations programs. Our PRGN affiliate in Germany that specializes in European IR programs, cometis AG, weighs in here on the importance of ESG reporting. This post originally appeared on the PRGN Blog here: https://www.prgn.com/esg-reporting/the-importance-of-esg-reporting-for-listed-and-non-listed-companies/. There used to […]

Meet the Media Recap – July 2020

Posted Jul. 6th 2020

By popular demand, here’s a list of our most recent Meet the Media profiles: Dan Carney, Senior Editor for Design News Gideon Scanlon, Editorial Director of Media Matters Madeleine Winer, Managing Editor at Tire Review Anna Zeck, Editorial Director at 10 Missions Media Lee Teschler, Executive Editor of Design World & EE Worldonline Chad Kirchner, […]

Three Reasons to Boost PR Amidst Tough Times

Posted Jun. 25th 2020

Marketing communicators are fighting the battle of their careers, trying to defend their budgets amidst the global economic downturn driven by the COVID pandemic. As any student of the martial art of judo knows, it’s painful and often fruitless to try to resist an attack. It’s more effective to go with the attack but channel […]

Not Back to Normal: 5 Factors for Communicators to Keep in Mind Post-Pandemic

Posted Jun. 22nd 2020

While most places are not completely out of the Covid-19 woods yet, we are seeing movement toward something that resembles an altered version of “normal” as select industries and workplaces return to work in-person. With new safety and social distancing procedures in place, people in the automotive, manufacturing and mobility technology space are slowly ramping […]

The New Events Model: Think quickly. Think differently. Be open-minded.

Posted Jun. 18th 2020

By Dave Weil, Director of Engineering Events at SAE International Those of us in the events industry feed off the energy from face-to-face conferences and meetings. It’s a fast-paced world that’s not for everyone, but for those of us who live it, not much beats the feeling we get from networking with our peers, exploring […]

Meet the Media: Dan Carney, Senior Editor for Design News

Posted Jun. 15th 2020

I’m a senior editor for Design News, which is an engineering publication. It was previously a print magazine, but shifted to digital only in recent years. I cover the automotive beat, looking at technical innovations and trends, as well as profiling engineers and highlighting their work. I’ve also continued as a periodic contributor to Popular […]

CAR Management Briefing Seminars Goes Virtual for 2020

Posted May. 28th 2020

By Lisa Hart, Senior Vice President, Center for Automotive Research We’re all wrestling with a new normal during the corona virus pandemic.  Business events especially have needed to transform – to continue to serve their purpose of connecting people, ideas and actions to further develop relationships and succeed in showing a return on investment. One […]

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