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POWER UP: What You Need to Know About The Battery Show / Electric & Hybrid Vehicle Show

Posted Oct. 5th 2023

If you haven’t already, mark the dates Oct. 8-10, 2024, on your calendar. As an automotive or mobility tech supplier involved in the emerging EV space, you need to put The Battery Show on your agenda. Co-located with the Electric & Hybrid Vehicle Technology Expo, North America’s largest battery technology event connects the advanced battery […]

Meet the Media: Jim Irwin, Content Production Specialist at WardsAuto.com

Posted Aug. 3rd 2020

I work for WardsAuto.com as a Content Production Specialist, primarily editing stories by staff and correspondents, contributing articles and occasionally managing the Wards website. I also am one of the judges for Wards 10 Best Engines & Propulsion Systems, Interiors and UX. Can you tell us what types of stories, trends or issues are on […]

Conferences & Events in the Time of COVID: Top 8 Tips to Help Your Company Capitalize on Online Formats

Posted Jul. 30th 2020

You have worked hard with conference organizers to secure a coveted speaker slot at a key industry event. Your executive is on board and looking forward to the opportunity present. You have taken the time and effort to work with her or him to create a flawless presentation. The presentation has all of the right […]

5 Ways Automotive & Mobility Suppliers Can Gain Media Coverage During the Pandemic

Posted Jul. 13th 2020

It’s been a rough ride for many automotive and mobility suppliers this year as the Covid-19 pandemic has impacted the industry with shutdowns, disruption, uncertainty, and a scramble of changed plans. As companies go through the stages of righting themselves and reintroducing production, deciding what news, if any, to promote in this environment can be […]

Informa Tech Automotive Group: Connecting the automotive and technology ecosystem to inform, inspire and accelerate a brighter future.

Posted Jul. 9th 2020

By: Freya Smale, Portfolio Marketing Director, Informa Tech Automotive Group The need to virtualize events has forced our industry to adapt quickly. To succeed at virtualization, it is vital to understand that virtual events are not the same as physical events. We must approach virtual as something new, by asking ourselves: how can we create […]

Meet the Media Recap – July 2020

Posted Jul. 6th 2020

By popular demand, here’s a list of our most recent Meet the Media profiles: Dan Carney, Senior Editor for Design News Gideon Scanlon, Editorial Director of Media Matters Madeleine Winer, Managing Editor at Tire Review Anna Zeck, Editorial Director at 10 Missions Media Lee Teschler, Executive Editor of Design World & EE Worldonline Chad Kirchner, […]

Three Reasons to Boost PR Amidst Tough Times

Posted Jun. 25th 2020

Marketing communicators are fighting the battle of their careers, trying to defend their budgets amidst the global economic downturn driven by the COVID pandemic. As any student of the martial art of judo knows, it’s painful and often fruitless to try to resist an attack. It’s more effective to go with the attack but channel […]

Not Back to Normal: 5 Factors for Communicators to Keep in Mind Post-Pandemic

Posted Jun. 22nd 2020

While most places are not completely out of the Covid-19 woods yet, we are seeing movement toward something that resembles an altered version of “normal” as select industries and workplaces return to work in-person. With new safety and social distancing procedures in place, people in the automotive, manufacturing and mobility technology space are slowly ramping […]

The New Events Model: Think quickly. Think differently. Be open-minded.

Posted Jun. 18th 2020

By Dave Weil, Director of Engineering Events at SAE International Those of us in the events industry feed off the energy from face-to-face conferences and meetings. It’s a fast-paced world that’s not for everyone, but for those of us who live it, not much beats the feeling we get from networking with our peers, exploring […]

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