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BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Posted Nov. 18th 2020

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. The firm worked to arrange deep-dive interview sessions for CAR executives […]

Meet the Media: Vince Bond, Reporter at Automotive News

Posted Nov. 16th 2020

I cover the Fiat Chrysler Automobiles beat for Automotive News. My other areas of focus are marketing and diversity-related issues, mainly around the development of the minority dealer base. Can you tell us what types of stories, trends or issues are on your radar now? The ongoing impact of COVID-19 has been the central issue […]

Is Media Relations Dead?

Posted Nov. 9th 2020

PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts, by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media […]

Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Posted Nov. 2nd 2020

After working more than 30 years for others, I’m venturing out on my own with a new media and consulting business—Kevin Jost Media & Consulting, LLC—focusing primarily as an incubator for new, digital media, the primary goal of which is sustainability. Valuable and free content for the industry and consumer paid for by low-cost sponsoring, […]

Meet the Media, Sarah Kominek, Automotive & Medical Reporter at Plastics News

Posted Oct. 19th 2020

Sarah Kominek is the automotive and medical reporter at Plastics News, Crain Communications. Can you tell us what types of stories, trends or issues are on your radar now? Electric battery technology, vehicle light weighting, laboratory plastics innovations and processors’ shift to the medical market due to COVID-19. Describe the craziest or most fun story […]

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How COVID19 has Changed B2B PR & Media Relations

Posted Oct. 15th 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. We went from connecting and catching up with our media friends in person over coffee or lunch to trying to catching up with them via phone calls and emails from our work-from-home offices, in between monitoring our kids’ home-based […]

Meet the Media: Kirsten Korosec, Senior Transportation Reporter at TechCrunch

Posted Oct. 5th 2020

I’m the senior transportation reporter at TechCrunch, where I focus on all the ways — present and future — that people and packages travel from Point A to Point B. I’m also the co-host of the podcast The Autonocast, which focuses on the future of transportation.  Can you tell us what types of stories, trends or […]

The Niche Knows: Five Key Benefits to Working with a B2B PR Agency

Posted Oct. 1st 2020

Business-to-business (B2B) companies – those that sell to other businesses rather than to consumers – make up a huge part of the economic activity of our nation. Yet when looking at PR agency partners, many B2B companies look at generalist firms that work for both business-to-consumer (B2C) and B2B clients, and dabble in a wide […]

Meet the Media: Elizabeth Engler Modic, Editor at GIE Media’s Manufacturing Group

Posted Sep. 21st 2020

I am the editor of Today’s Medical Developments, Aerospace Manufacturing and Design, Today’s Motor Vehicles, and Today’s eMobility, which make up GIE Media’s Manufacturing Group of publications. I oversee the direction of the magazines and the editorial content ranging from the print issues to the digital assets we offer – webinars, video production, virtual events, […]

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