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Concerned? Close? Or committed? Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. In the study, some 1,247 agency clients in […]
Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Can you tell us what types of stories, trends or issues are on your radar now? Supply chain, supply chain, supply chain. From microchips to Christmas presents, businesses and people are worried about getting stuff. I’m curious to see what happens this winter and […]
Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive trade shows we’ve seen in our nearly 30 years of doing business-to-business public relations This fact about hyper-competition is true for both journalists and exhibitors alike. It’s important for […]
As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. It’s moved beyond just being a trend and is becoming an expectation. For PR practitioners, NOW is a […]
Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Boasting the title as the world’s most influential technology event, the number of vehicle technology brands […]
In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News Roberto Baldwin, Freelance Automotive & Tech Journalist John Baxter, Freelance Writer Nicole Wakelin, Freelance Automotive Journalist Nathan Bomey, Business Reporter at USA TODAY Philip Nussel, Web Editor at Automotive […]
ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. We’ve all seen the headlines … read the articles … review the studies … and spoken to clients about this hot topic. Interestingly, according to Forbes, just a decade ago, ESG investing was viewed as an […]
I’m an autos and business reporter for The Detroit News. I focus on Ford Motor Co. as part of our coverage of the Detroit Three, but I also cover the automotive industry as a whole and a range of other business-related topics. Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming […]
Auto suppliers and vehicle technology companies seeking PR opportunities, take note: CES is back (taking place Jan. 5-8, 2022, with Media Days Jan. 3-4) and it offers a lot of public relations and market attention opportunities, but you have to act fast. So what do you need to do NOW to make sure the […]