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Meet the Media: Jim Park, Freelance Editor at Heavy Duty Trucking & TruckNews

Posted Jun. 21st 2022

I am a freelance editor representing Heavy Duty Trucking and TruckNews. My specialty is coverage of equipment issues, from engines to brakes and everything in between. I test drive new equipment offerings in print and video formats. I also host HDT’s audio and video podcast, HDT Talks Trucking.    Can you tell us what types […]

Meet the Media: Jason Morgan, Content Director for Fleet Equipment

Posted Jun. 6th 2022

Fleet Equipment covers all the latest industry news and in-depth features related to trucks, tractors and trailers, including detailed information on the latest equipment components. It also tracks industry equipment trends, focusing on the issues that help fleets run the most efficient and productive trucks on the road. I’m the content director for Fleet Equipment […]

Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023

Posted May. 26th 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. Taking place Jan. 5-8, 2023, with Media Days Jan. 3-4, CES is the most influential tech event in the world, bringing together companies, including manufacturers, developers and suppliers of […]

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Meet the Media: Robert Schoenberger, Editor-in-Chief at IndustryWeek

Posted Apr. 18th 2022

I’m editor-in-chief at IndustryWeek, a magazine that traces its history back to 1882. These days, we publish our print edition quarterly and focus most of our attention on our website. I manage of staff of six fantastic editors who produce enough great material to make every day to make my job look easy.  Can you […]

What Kind of Client Are You?

Posted Jan. 20th 2022

Concerned? Close? Or committed? Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit. In the study, some 1,247 agency clients in […]

Meet the Media: Kurt Nagl, Manufacturing Reporter at Crain’s Detroit Business

Posted Jan. 10th 2022

Kurt Nagl is a reporter, covering manufacturing for Crain’s Detroit Business. Can you tell us what types of stories, trends or issues are on your radar now? Supply chain, supply chain, supply chain. From microchips to Christmas presents, businesses and people are worried about getting stuff. I’m curious to see what happens this winter and […]

Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022

Posted Aug. 19th 2021

Editor’s Note: If you want to rock PR at CES2023, see this post:  Six Things Vehicle Technology and Mobility Suppliers Should Do Now to Rock PR at CES 2023. Making its return to Las Vegas as an in-person (as well as digital) event, CES 2022 will undoubtedly continue to be one of the most competitive […]

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Five Key Insights from the Top Automotive Suppliers’ ESG Reports

Posted Aug. 5th 2021

As mentioned in our recent Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers blog, ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. It’s moved beyond just being a trend and is becoming an expectation. For PR practitioners, NOW is a […]

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CES2022 Top 5: Five Mistakes Automotive and Vehicle Tech Suppliers Make During CES Prep

Posted Jul. 22nd 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. Boasting the title as the world’s most influential technology event, the number of vehicle technology brands […]

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