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7 Tips for Becoming a Rock Star Moderator

Posted Sep. 5th 2019

Guest post by Christina McKenna, President, Bluestone Executive Communications   A few weeks ago a client emailed a video, asking us to critique his performance on a panel discussion at a tech conference. He had worked hard to showcase his expertise with stories, examples and personal experiences and we, were eager to see his progress. But […]

11 PR/Marketing Takeaways from CAR MBS 2019

Posted Aug. 29th 2019

The 54th edition of the Center for Automotive Research’s Management Briefing Seminars held in Traverse City in early August fulfilled its mission: Engaging nearly 1,000 stakeholders representing automakers, suppliers, startups, media, government, and academia in frank discussions on the auto industry’s commitment to change, across the spectrum of technology, strategy, mobility, policy, and manufacturing issues. […]

Meet the Media: Alan Ohnsman, Senior Editor for Future Mobility at Forbes

Posted Aug. 2nd 2019

Alan Ohnsman is the senior editor for future mobility at Forbes. His job is to write about interesting companies and entrepreneurs applying or developing new technology to make transportation better, from traditional automakers and tech giants to startups, truckmakers, innovative data services and new urban mobility options. Can you tell us what types of stories, […]

The Power of the Story

Posted Jul. 25th 2019

(While in Paris recently to meet with one of our PR colleagues, we took a side trip to the Louvre. It was there, hearing about one particular work of art from our tour guide, that the enduring power of storytelling really hit home for us.) For more than 100 years after its installation in 1804, […]

Bianchi PR’s Meet the Media Recap

Posted Jul. 15th 2019

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Tim Keenan, Managing Editor at DBusiness Dave Leggett, Editor at Just-Auto.com Christie Schweinsberg, Senior Editor at WardsAuto.com David Louie, Reporter at KGO-TV – Silicon Valley Bureau Mike Brezonick, Publisher of COMPRESSIRTECH2 and Senior Editor of Diesel Progress and New […]

Automotive Suppliers & Change Management Communications: How PR Supports Your Program

Posted Jun. 27th 2019

Change. It is coming faster than ever. And, according to our informal survey of key communications and PR executives with some of the top global automotive OEM suppliers, it’s the biggest issue facing their companies today, as the automotive ecosystem has turned upside-down. Auto suppliers are shifting to new strategies as they navigate through uncharted […]

Meet the Media: Randy Essex, Senior Content Director for Business & Education at the Detroit Free Press

Posted Jun. 17th 2019

Randy Essex is the senior content director for business and education for the Detroit Free Press, which includes autos. He leads nine reporters (with an assistant editor) and the small in-house staff that does the print product. He is part of the senior leadership team reporting to Editor Peter Bhatia. What Randy says he really […]

PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

Meet the Media: Neil Abt, Editorial Director at Fleet Owner

Posted Jun. 3rd 2019

Neil Abt is the editorial director of Fleet Owner, written for executives and managers of commercial trucking fleets that operate five or more vehicles. He helps guide overall daily news coverage with the website, as well as greater in-depth coverage in the monthly print addition. The American Trucker brand is also part of Fleet Owner. […]

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