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5 Reasons Your Tech Company May Need an Automotive PR Firm

Posted Feb. 28th 2019

Tech companies are flocking to the automotive industry. Many high tech companies are targeting the auto sector as their biggest growth market, as the automotive industry begins to spend billions of dollars over the next decade to meet the emerging trends of autonomous vehicles, electrified cars, connected cars, ride-hailing/ride-sharing, artificial intelligence (AI) and data management. […]

Tips on How to Get Your Media Pitch or News Release Noticed

Posted Feb. 21st 2019

By Emily Oakes, Bianchi PR Intern, Central Michigan University (May 2019 IPR Graduate)  As a PR professional, creating and distributing content is one thing; getting journalists to use it is another, especially with reporters receiving more than 25 email pitches – and often hundreds of press releases per day. The big question is: How do I […]

Auto influencer John McElroy: ‘Most exciting time for the auto industry in 100 years’

Posted Feb. 11th 2019

EVs. Mobility as a Service. Tesla. Autonomous. Millennials. Rivian. The future of NAIAS. These were just a few of the topics hit upon by John McElroy at a recent joint meeting of the Original Equipment Suppliers Association (OESA) Communications Executive and Automotive Public Relations Councils. A top auto journalist, lecturer, commentator, entrepreneur and influential thought […]

Bianchi PR’s Meet the Media Recap

Posted Feb. 6th 2019

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles:                 Bryce Evans, 10 Missions Media – FenderBender, Rachet+Wrench & FIXED Ben Klayman, Detroit Bureau Chief, Reuters Amy Antenora, Editor at Aftermarket News & Managing Editor at Counterman Magazine  Hannah Lutz, Finance and […]

Bryce Evans, 10 Missions Media – FenderBender, Rachet+Wrench & FIXED

Posted Jan. 21st 2019

Bryce Evans is the vice president of content and events at 10 Missions Media, overseeing the company’s three national business publications, FenderBender, Rachet+Wrench and FIXED, as well as two live events and marketing department. What’s the top story you’re working on right now? Between our publications (all of which are in the automotive space), we […]

PR Challenges Around Autonomous Driving Technology

Posted Jan. 17th 2019

It’s no secret that self-driving vehicles are coming. Automakers, traditional suppliers and new technology companies are investing billions of dollars in the development of autonomous vehicles. According to the research advisory firm Gartner, driverless cars with Level 4 and Level 5 technology are still at least 10 years or more away, as indicated in its […]

Self-driving Vehicles, e-Mobility, Spin-offs and Talent Wars Drive the Need for Automotive & Mobility Tech Suppliers to Boost PR

Posted Jan. 10th 2019

Unprecedented change. That’s what the North American auto supply chain faces today. Major trends are turning the world of automotive suppliers upside down, and disrupting business: • Autonomous vehicles – introducing hundreds of new tech companies who are vying for attention in the supply chain, and requiring major suppliers to make huge investments and place […]

Meet the Media: Ian Thibodeau, Automotive Reporter at The Detroit News

Posted May. 15th 2018

Ian Thibodeau is the Ford Motor Co and automotive industry reporter at The Detroit News, keeping tabs on the Blue Oval, and reporting on the trends, issues and state of the global automotive industry. Can you tell us what types of stories, trends or issues are on your radar now? The global industry’s at an inflection point […]

Meet the Media: Roop Raj, Anchor / Reporter at Fox 2 News Detroit

Posted May. 1st 2018

Roop Raj is an anchor/reporter at Fox 2 News Detroit. Can you tell us what types of stories, trends or issues are on your radar now? As anchor of the early evening news, I cover enterprise stories. Issues like infrastructure, social issues, innovations and trends are what I focus on, primarily. I also cover general […]

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