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Is Media Relations Dead?

Posted Nov. 9th 2020

PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts, by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media […]

How COVID19 has Changed B2B PR & Media Relations

Posted Oct. 15th 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. We went from connecting and catching up with our media friends in person over coffee or lunch to trying to catching up with them via phone calls and emails from our work-from-home offices, in between monitoring our kids’ home-based […]

Take Five: Cision’s 2020 State of the Media Survey – Part Two

Posted Sep. 17th 2020

In part two of our look at Cision’s 2020 State of the Media Survey – which was compiled by surveying more than 3,500 journalists around the globe – we’ll be honing in on the challenges that reporters are facing right now and how PR professionals can acknowledge these challenges to become a better asset to […]

Meet the Media: Kalea Hall, Auto Writer at The Detroit News

Posted Aug. 31st 2020

I’m an auto writer for The Detroit News. I specifically cover General Motors Co., but I also follow industry issues, the United Auto Workers and other business news for the paper. Can you tell us what types of stories, trends or issues are on your radar now? The last six months have been all about […]

Take Six: Cision’s 2020 State of the Media Survey – Part One

Posted Aug. 27th 2020

A key foundation for successful media relations is knowing one’s “customer” – that is, understanding the wants, needs and perspectives of the reporters you target. To that end, Cision, a provider of earned media software and services to PR and marketing communications professionals, recently released the results of its 2020 State of the Media Survey, […]

Meet the Media: Jim Irwin, Content Production Specialist at WardsAuto.com

Posted Aug. 3rd 2020

I work for WardsAuto.com as a Content Production Specialist, primarily editing stories by staff and correspondents, contributing articles and occasionally managing the Wards website. I also am one of the judges for Wards 10 Best Engines & Propulsion Systems, Interiors and UX. Can you tell us what types of stories, trends or issues are on […]

5 Ways Automotive & Mobility Suppliers Can Gain Media Coverage During the Pandemic

Posted Jul. 13th 2020

It’s been a rough ride for many automotive and mobility suppliers this year as the Covid-19 pandemic has impacted the industry with shutdowns, disruption, uncertainty, and a scramble of changed plans. As companies go through the stages of righting themselves and reintroducing production, deciding what news, if any, to promote in this environment can be […]

Informa Tech Automotive Group: Connecting the automotive and technology ecosystem to inform, inspire and accelerate a brighter future.

Posted Jul. 9th 2020

By: Freya Smale, Portfolio Marketing Director, Informa Tech Automotive Group The need to virtualize events has forced our industry to adapt quickly. To succeed at virtualization, it is vital to understand that virtual events are not the same as physical events. We must approach virtual as something new, by asking ourselves: how can we create […]

Meet the Media Recap – July 2020

Posted Jul. 6th 2020

By popular demand, here’s a list of our most recent Meet the Media profiles: Dan Carney, Senior Editor for Design News Gideon Scanlon, Editorial Director of Media Matters Madeleine Winer, Managing Editor at Tire Review Anna Zeck, Editorial Director at 10 Missions Media Lee Teschler, Executive Editor of Design World & EE Worldonline Chad Kirchner, […]

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