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Informa Tech Automotive Group: Connecting the automotive and technology ecosystem to inform, inspire and accelerate a brighter future.

Posted Jul. 9th 2020

By: Freya Smale, Portfolio Marketing Director, Informa Tech Automotive Group The need to virtualize events has forced our industry to adapt quickly. To succeed at virtualization, it is vital to understand that virtual events are not the same as physical events. We must approach virtual as something new, by asking ourselves: how can we create […]

Meet the Media Recap – July 2020

Posted Jul. 6th 2020

By popular demand, here’s a list of our most recent Meet the Media profiles: Dan Carney, Senior Editor for Design News Gideon Scanlon, Editorial Director of Media Matters Madeleine Winer, Managing Editor at Tire Review Anna Zeck, Editorial Director at 10 Missions Media Lee Teschler, Executive Editor of Design World & EE Worldonline Chad Kirchner, […]

Three Reasons to Boost PR Amidst Tough Times

Posted Jun. 25th 2020

Marketing communicators are fighting the battle of their careers, trying to defend their budgets amidst the global economic downturn driven by the COVID pandemic. As any student of the martial art of judo knows, it’s painful and often fruitless to try to resist an attack. It’s more effective to go with the attack but channel […]

Not Back to Normal: 5 Factors for Communicators to Keep in Mind Post-Pandemic

Posted Jun. 22nd 2020

While most places are not completely out of the Covid-19 woods yet, we are seeing movement toward something that resembles an altered version of “normal” as select industries and workplaces return to work in-person. With new safety and social distancing procedures in place, people in the automotive, manufacturing and mobility technology space are slowly ramping […]

Meet the Media: Madeleine Winer, Managing Editor at Tire Review

Posted May. 18th 2020

I am managing editor for Tire Review, a publication of Babcox Media. As managing editor, I report, write and edit articles for print and digital. I also write video scripts and produce Tire Review’s bi-monthly podcast, What’s Treading with Tire Review. Can you tell us what types of stories, trends or issues are on your […]

The Pulse of Automotive Media During the COVID-19 Restart

Posted May. 14th 2020

As automotive companies begin to re-start, we reached out to a few key media editors and friends to get a pulse on what topics they are most interested in covering, who they are most interested in talking to and how we as automotive PR professionals can help them most in the current COVID-19 environment. Here […]

Meet the Media: Anna Zeck, Editorial Director at 10 Missions Media

Posted May. 4th 2020

Anna Zeck is the editorial director, 10 Missions Media, the publishers of ADAPT, FenderBender, NOLN and Ratchet+Wrench. In brief, my duties are to direct editorial. But in more detail, I oversee our editorial department of editors and writers, split editor-in-chief duties of our magazines, work on the growth of our department and company, at large; […]

COVID-19: What Communications Lessons Can We Learn from This Crisis?

Posted Apr. 23rd 2020

The COVID-19 pandemic has certainly turned the business world upside down. Communications professionals have had quite the challenge laid before them. Despite a constantly changing business environment, regional and cultural differences and a variety of other obstacles that have come their way, communications professionals have been working harder than ever behind the scenes to keep […]

Meet the Media: Lee Teschler, Executive Editor of Design World & EE Worldonline

Posted Apr. 20th 2020

As executive editor, I provide editorial material for both Design World and EE Worldonline, as well as EE-oriented tips sites: Powerelectronictips.com, Testandmeasurementtips.com, microcontrollertips.com, and analogICtips.com Can you tell us what types of stories, trends or issues are on your radar now?I’ve recently been writing a lot about the technical aspects of respiratory ventilators and medical […]

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