901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Old school PR pros: “It’s all about RELATIONSHIPS …” Modern PR pros: “It’s all about IDEAS …” In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. But we don’t live … or practice B2B PR […]
Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why? There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a […]
I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. area. Before that, I was a reporter for the Detroit Free Press. At USA TODAY, I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. My coverage areas include business change, the […]
Most PR practitioners have asked some version of this question at some point in their career. Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason […]
PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts, by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media […]
COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. We went from connecting and catching up with our media friends in person over coffee or lunch to trying to catching up with them via phone calls and emails from our work-from-home offices, in between monitoring our kids’ home-based […]
In part two of our look at Cision’s 2020 State of the Media Survey – which was compiled by surveying more than 3,500 journalists around the globe – we’ll be honing in on the challenges that reporters are facing right now and how PR professionals can acknowledge these challenges to become a better asset to […]
I’m an auto writer for The Detroit News. I specifically cover General Motors Co., but I also follow industry issues, the United Auto Workers and other business news for the paper. Can you tell us what types of stories, trends or issues are on your radar now? The last six months have been all about […]
A key foundation for successful media relations is knowing one’s “customer” – that is, understanding the wants, needs and perspectives of the reporters you target. To that end, Cision, a provider of earned media software and services to PR and marketing communications professionals, recently released the results of its 2020 State of the Media Survey, […]
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
