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Earned Media: Is it worth all the trouble?

Posted Nov. 11th 2021

Generating media coverage in today’s fractured media environment is getting more and more difficult, especially for automotive suppliers and vehicle technology providers. Why? There are fewer reporters covering the supplier beat, and those that do seem to have less time yet more demands placed upon them; Dwindling advertising spends tends to mean there is a […]

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Meet the Media: Nathan Bomey, Business Reporter at USA TODAY

Posted Apr. 19th 2021

I’ve been a business reporter at USA TODAY since 2015, based in the Washington, D.C. area. Before that, I was a reporter for the Detroit Free Press. At USA TODAY, I cover a wide range of business news with a focus on short-term enterprise and some breaking stories. My coverage areas include business change, the […]

What Do Journalists Want? Five Elements of a Good Story

Posted Nov. 19th 2020

Most PR practitioners have asked some version of this question at some point in their career. Moving beyond the traditional who, what, where, when, how and why, we focus on this question when we’re working to really engage a key reporter to generate that special story for a client. This is part of the reason […]

Is Media Relations Dead?

Posted Nov. 9th 2020

PR pros around the globe are witnessing massive changes in the field. In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts, by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media […]

How COVID19 has Changed B2B PR & Media Relations

Posted Oct. 15th 2020

COVID-19 has certainly changed the way business-to-business (B2B) public relations and media relations is now conducted. We went from connecting and catching up with our media friends in person over coffee or lunch to trying to catching up with them via phone calls and emails from our work-from-home offices, in between monitoring our kids’ home-based […]

Take Five: Cision’s 2020 State of the Media Survey – Part Two

Posted Sep. 17th 2020

In part two of our look at Cision’s 2020 State of the Media Survey – which was compiled by surveying more than 3,500 journalists around the globe – we’ll be honing in on the challenges that reporters are facing right now and how PR professionals can acknowledge these challenges to become a better asset to […]

Meet the Media: Kalea Hall, Auto Writer at The Detroit News

Posted Aug. 31st 2020

I’m an auto writer for The Detroit News. I specifically cover General Motors Co., but I also follow industry issues, the United Auto Workers and other business news for the paper. Can you tell us what types of stories, trends or issues are on your radar now? The last six months have been all about […]

Take Six: Cision’s 2020 State of the Media Survey – Part One

Posted Aug. 27th 2020

A key foundation for successful media relations is knowing one’s “customer” – that is, understanding the wants, needs and perspectives of the reporters you target. To that end, Cision, a provider of earned media software and services to PR and marketing communications professionals, recently released the results of its 2020 State of the Media Survey, […]

Meet the Media: Jim Irwin, Content Production Specialist at WardsAuto.com

Posted Aug. 3rd 2020

I work for WardsAuto.com as a Content Production Specialist, primarily editing stories by staff and correspondents, contributing articles and occasionally managing the Wards website. I also am one of the judges for Wards 10 Best Engines & Propulsion Systems, Interiors and UX. Can you tell us what types of stories, trends or issues are on […]

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