Blog

Archive:

25 Fun Facts for Bianchi PR’s 25th Anniversary

Posted Oct. 6th 2017

1. Due to a last-minute snafu with a Bloomfield Hills office building landlord, Bianchi PR’s launch day, August 10, 1992, actually occurred in the basement of Jim Bianchi’s home. 2. Bianchi PR’s first client was Fruehauf Trailer, once the Detroit-based, world’s leading manufacturer of truck semi-trailers. 3. The first phone call Bianchi PR received on […]

The Challenge of Autonomous Driving Technology PR & Communications

Posted Sep. 29th 2017

Autonomous vehicles are coming. We have been hearing it and reading about it for the past few years. The research advisory firm, Gartner, indicated in its 2016 Hype Cycle chart (http://www.gartner.com/newsroom/id/3412017) that driverless cars have moved past the “peak of inflated expectations” and are headed for the so-called “trough of disillusionment”, as it becomes increasingly […]

Meet the Media: James Amend, Senior Editor at WardsAuto

Posted Sep. 26th 2017

Meet the Media: James Amend is a senior editor at WardsAuto, a leading automotive news, information and data supplier that’s been around just about as long as the industry itself. He came to WardsAuto 10 years ago from the Associated Press in New York City, where he covered transportation stocks, but he’s a dyed-in-the-wool Michigan […]

AutoMobili-D Offers Visibility and Connections for Automotive & Tech Mobility Suppliers

Posted Sep. 22nd 2017

Looking for a way to affordably position your company as a player in the automotive mobility technology innovation space, while avoiding the cost, clutter and competition of a show like CES? Then take a look at AutoMobili-D, a focused exhibition, conference and symposium for mobility technology that has grown out of one of the world’s […]

Meet the Media: Scott Budman, Business & Tech Reporter at the San Francisco Bay Area NBC News

Posted Sep. 12th 2017

Scott Budman is the business & tech reporter for the San Francisco Bay Area NBC News affiliate. He also files stories for other NBC stations and is a regular tech contributor on radio stations including KLLC (“Sarah & Vinnie Morning Show”) and KGO radio. He looks for stories daily and reports on what’s going on […]

Will the Journalist Let Us Review the Article or CEO Quotes Before Publication?

Posted Sep. 7th 2017

Will the journalist let us review the article or CEO quotes before publication? In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish […]

In the PR Agency Search, Experience Beats Hourly Rate

Posted Sep. 5th 2017

It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]

Meet the Media: Bill Koenig, Senior Editor at Advanced Manufacturing Media / Manufacturing Engineering

Posted Aug. 29th 2017

Bill Koenig is senior editor at Advanced Manufacturing Media / Manufacturing Engineering magazine.  Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I have a lightweighting feature coming out in September in Manufacturing Engineering. I will revise it with interviews I did during the […]

Alternatives to CES for the Auto Supplier

Posted Aug. 25th 2017

If you’ve exhibited at CES and were disappointed because you’re not getting the attention you expected, you may not be alone. For many auto suppliers, it’s just too crowded, cluttered and competitive to really stand out with media and customers.  So, what could you do instead to get the exposure, the positioning and the media […]

SUBSCRIBE TO RSS