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Five Things Auto Suppliers and Mobility Technology Providers Need to Do Now for a Successful CES

Posted Mar. 14th 2019

You have heard auto industry gurus like John McElroy say “it’s the best auto show I have ever attended” and you’ve decided your company will have a presence at CES 2020 (taking place January 7-10, 2020). So what do you need to do now to ensure the world’s largest business-to-business trade show is a success […]

Six CES PR Alternatives for Automotive Technology Suppliers

Posted Oct. 11th 2018

CES is not the perfect exhibition or media relations venue for everyone. In fact, for many technology and auto suppliers, CES is too crowded, cluttered, and competitive, making it difficult to stand out. Considering the cost ($500,000 – $1 million for a respectable CES exhibit) and competition (4,300+ CES exhibitors), some automotive and mobility suppliers have […]

BPR’s Top 25 PR Projects: #22 Adient’s First North American International Auto Show (2017)

Posted Jun. 29th 2017

Just a few months after its spin off from Johnson Controls, Adient, the world’s largest global automotive seating supplier, held its first press conference and exhibit at the 2017 North American International Auto Show (NAIAS). Tasked with handling Adient’s media relations for the show, Bianchi PR was up for the challenge of competing for and […]

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