Blog

Archive:

The Sneaky Seven: How to Avoid Media Interview Pitfalls

Posted Mar. 10th 2017

Post by Jessica Killenberg Muzik, APR, VP – Account Services Many executives have stumbled in media interviews because they ran into unexpected questions or techniques commonly used by some journalists to help extract information or juicy quotes from tight-lipped or cautious executives. Of course, the best way to prepare for such interviews is to refer […]

No Comment? No Way! Dealing with Dreaded Interview Questions

Posted Feb. 24th 2017

The phrase “no comment” came into popular use after the usually eloquent Winston Churchill uttered those words to a reporter’s question about his visit to Hitler’s bunker in 1946. While the phrase has retained the same literal definition, it has taken on a connotation that suggests deception, duplicity or disregard. So what do you do […]

Meet the Media: Dave Zoia, Executive Director-Content at WardsAuto

Posted Feb. 7th 2017

Dave Zoia is executive director-content at WardsAuto where he oversees the editorial team and is responsible for all editorial content at WardsAuto. His duties include planning stories and assigning staff to events coverage, editing copy, managing the website daily and overseeing production of e-newsletters and other editorial products. Dave is also in the mix when […]

Meet the Media: Craig Trudell, U.S. Automotive Team Leader at Bloomberg

Posted Jan. 24th 2017

Craig Trudell is Bloomberg News Detroit Bureau’s new U.S. automotive team leader. He had been editor of Asia auto coverage for Bloomberg News in Tokyo. He joined Bloomberg in January 2010 and reported on Chrysler, Ford and GM from Detroit for three and a half years. 1. Without revealing any secrets, can you tell us […]

Why Using One Global Approach for CEO Media Interviews Can Fail

Posted Jan. 23rd 2017

While digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches as geography changes. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, while […]

How Journalists Assess and Evaluate CEOs During Media Interviews

Posted Jan. 13th 2017

Do you know the single most important factor when a journalist evaluates a CEO when conducting a media interview? We do … According to a study by our partners in the Public Relations Global Network — PRGN — it depends. Our survey of journalists around the world showed that overall, most journalists rank the CEO’s […]

Tips on Picking an Interview Location

Posted Dec. 22nd 2016

Location! Location! Location! Location is crucial to success in the real estate world … and it can also be key to your CEO’s next media interview by helping to create the right impression with the journalist. According to study results shared by our partners in the Public Relations Global Network — PRGN — the top […]

Why One Global Approach for CEO Media Interviews Doesn’t Work

Posted Dec. 9th 2016

Even though the Internet and digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, […]

Why Taking One Global Approach for All CEO Media Interviews Is a Mistake

Posted Nov. 11th 2016

Even though digital communications are making the world smaller and driving some commonality in practices around the globe, the practice of journalism is anything but unified in terms of approaches, l habits and preferences. According to our global partners in the Public Relations Global Network (PRGN – www.prgn.com), who polled some 215 reporters working across […]

SUBSCRIBE TO RSS