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Top 10 Blogs for North American Mobility Technology and Automotive Suppliers

Posted Nov. 29th 2018

The problem with automotive blogs is that there are so many, you can’t possibly follow them all. One recent post we found, the “Top 100 Auto Blogs Every Car Enthusiast Must Read”, helped cull the list down a bit, but it’s still pretty unmanageable … and very consumer-focused. So, for the busy executive who works […]

Top Success Factors for a Winning Partnership with Your PR Firm

Posted Oct. 29th 2018

With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the  client. And most […]

Six CES PR Alternatives for Automotive Technology Suppliers

Posted Oct. 11th 2018

CES is not the perfect exhibition or media relations venue for everyone. In fact, for many technology and auto suppliers, CES is too crowded, cluttered, and competitive, making it difficult to stand out. Considering the cost ($500,000 – $1 million for a respectable CES exhibit) and competition (4,300+ CES exhibitors), some automotive and mobility suppliers have […]

Media Relations: Guest Article Tips

Posted Aug. 30th 2018

By Elise LaPointe (Bianchi Public Relations intern) Ever wondered how to achieve effective publicity without succumbing to an advertorial? A guest article, also known as a byline article, may be the answer to this question! A guest article is contributed content that aims to inform an audience with the absence of a call to action […]

Let’s Rock This Boat: Marketing Lessons from Jimmy Buffett

Posted Aug. 2nd 2018

Jimmy Buffett is not only a popular singer / songwriter, he is also a pilot, author and movie producer. Earlier this year, a musical based upon his most popular songs, Escape to Margaritaville, opened on Broadway with great acclaim and fanfare. But beyond that, Jimmy is a successful businessman involved in a number of enterprises, […]

Tried and True Adages that Apply to PR

Posted Jun. 28th 2018

By Claire Olech (former Bianchi Public Relations intern and recent PR grad. You can find her on LinkedIn.) As a PR student, it’s customary to receive advice from professionals who have experience in the field. It may come in different packaging, but often, it’s an old adage that you’ve heard before around the dinner table. […]

Partners in Fact: Social Day of Action

Posted Jun. 5th 2018

Today, we are participating in a Social Day of Action with the News Literacy Project, the PR Council and many of our PRGN colleagues to underscore the importance of news literacy. Do you investigate news sources to evaluate their veracity, biases or emotional cues? In this day in age, it’s critical to practice and teach […]

Top PR Firm in Midwest & Technology / Industrial Sector in Nation for 2018

Posted Apr. 24th 2018

O’Dwyer’s, a leading public relations industry publication, recently ranked Bianchi PR as one of the top PR firms in the Midwest region as well as one of the top firms serving the technology and industrial sector nationally. The latest O’Dwyer’s rankings showed Bianchi PR as #22 in the Midwest overall and the top public relations […]

CEO Media Interview Mistake #2 – Not Knowing Where Reporters Go For Research

Posted Apr. 12th 2018

Fact: Reporters’ First Research Source is NOT the Info You Sent Them Only one in 10 journalists surveyed by the Public Relations Global Network (PRGN) ranked the info sent by the company or its PR firm as the first source they use when conducting research before a CEO media interview. That means 90 percent of […]

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