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In the PR Agency Search, Experience Beats Hourly Rate

Posted Sep. 5th 2017

It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]

Alternatives to CES for the Auto Supplier

Posted Aug. 25th 2017

If you’ve exhibited at CES and were disappointed because you’re not getting the attention you expected, you may not be alone. For many auto suppliers, it’s just too crowded, cluttered and competitive to really stand out with media and customers.  So, what could you do instead to get the exposure, the positioning and the media […]

7 Tips for Pitching Stories in the New Media Age

Posted Aug. 11th 2017

Media pitching is harder than ever. There’s more competition. Fewer reporters. Less time. In the new media age, you only have a few seconds to get the reporter’s attention. Knowing how to effectively pitch your ideas to the media is still one of the most important skills to have because it can help make a […]

Bianchi PR’s Top 25 PR Projects

Posted Aug. 9th 2017

Leading up to Bianchi PR’s 25th anniversary, we’ve shared our Top 25 PR Projects, a biweekly profile highlighting some of our favorite client projects. Here’s a recap of all 25. 1. BPR’s Top 25 PR Projects: #1 Freudenberg-NOK Lean Manufacturing Program Rollout (1992) 2. BPR’s Top 25 PR Projects: #2 TRW Automotive spin-off (2003) 3. […]

13 Things I’ve Learned in the PR Agency Business

Posted Aug. 7th 2017

Post by Jim Bianchi, APR, President  Back in ’92, when I started my PR firm, I had more than a dozen years of PR experience – and more than half of that with another PR agency – so I thought I knew pretty much all I needed to know. I was wrong. Really wrong. And […]

BPR’s Top 25 PR Projects: #25 Munro & Associates BMW i3 Teardown (2015)

Posted Aug. 3rd 2017

In 2015, Munro & Associates launched a deep-dive teardown, costing and benchmark study of the revolutionary BMW i3 urban electric car – the first production vehicle to use carbon fiber extensively. This study was designed to help automakers and suppliers better understand the processes, technologies and costs involved in this revolutionary vehicle. How do you […]

New Technology in Motion (TIM) Detroit Event Could Be Perfect Venue for Auto / Tech Mobility Suppliers

Posted Jul. 28th 2017

Technology start-ups looking to break into the competitive automotive arena, as well as automakers and suppliers looking for partners to help develop the next generation of vehicles, may now have a new gathering place – the Technology in Motion (TIM) Detroit event. Much more focused and specialized than the unwieldy and hugely competitive CES held […]

Off the Record, Embargoes and Other Media Relations Pitfalls

Posted Jul. 14th 2017

If you’ve been doing PR for any length of time, you’ve received a call like this: “Why did that reporter use those market share numbers? I thought you called him after the interview and told him all of that information was off the record.”   Executives are sometimes confused about what is fair game for […]

BPR’s Top 25 PR Projects: #22 Adient’s First North American International Auto Show (2017)

Posted Jun. 29th 2017

Just a few months after its spin off from Johnson Controls, Adient, the world’s largest global automotive seating supplier, held its first press conference and exhibit at the 2017 North American International Auto Show (NAIAS). Tasked with handling Adient’s media relations for the show, Bianchi PR was up for the challenge of competing for and […]

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