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What’s So Great About PR Agency Culture?

Posted Sep. 19th 2019

“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their social media channels and website share pictures of their […]

7 Tips for Becoming a Rock Star Moderator

Posted Sep. 5th 2019

Guest post by Christina McKenna, President, Bluestone Executive Communications   A few weeks ago a client emailed a video, asking us to critique his performance on a panel discussion at a tech conference. He had worked hard to showcase his expertise with stories, examples and personal experiences and we, were eager to see his progress. But […]

Meet the Media: Annalise Frank, Breaking News Reporter at Crain’s Detroit Business

Posted Aug. 19th 2019

Annalise Frank is a breaking news reporter for Crain’s Detroit Business. She covers breaking news stories, as well as handles a variety of business topics in the city and region. Can you tell us what types of stories, trends or issues are on your radar now? I don’t cover one specific beat, so I’m open […]

5 PR Mistakes Auto Suppliers Make Preparing for CES

Posted Aug. 15th 2019

Being part of an automotive supplier or mobility technology company that is participating in CES can bring a mixed bag of challenges and outlooks. Yes, it’s exciting to be part of such a massive show focused on new technologies and product unveilings. And yes, there can be a lot of potential there for customer and […]

Bianchi PR’s Meet the Media Recap

Posted Jul. 15th 2019

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Tim Keenan, Managing Editor at DBusiness Dave Leggett, Editor at Just-Auto.com Christie Schweinsberg, Senior Editor at WardsAuto.com David Louie, Reporter at KGO-TV – Silicon Valley Bureau Mike Brezonick, Publisher of COMPRESSIRTECH2 and Senior Editor of Diesel Progress and New […]

5 PR Surprises from CES 2019 Data for Automotive & Mobility Suppliers

Posted Jul. 11th 2019

A market research executive once told me: “In the absence of data, people make sh*t up.” It’s true, without data, all we have to base our decisions on are opinions. The audited data is in from CES2019, and there are a number of data points that may be helpful to the automotive and mobility technology […]

PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

6 Myths of Automotive Supplier and Mobility Technology PR

Posted Jan. 31st 2019

It’s no secret that the automotive industry is facing more change – and disruption – than at any other time in its history. The trends of autonomous, connected, electrified and shared vehicles are rapidly changing the game … not only for automakers but also for the entire automotive supply chain ecosystem. This shift is driving […]

PR Challenges Around Autonomous Driving Technology

Posted Jan. 17th 2019

It’s no secret that self-driving vehicles are coming. Automakers, traditional suppliers and new technology companies are investing billions of dollars in the development of autonomous vehicles. According to the research advisory firm Gartner, driverless cars with Level 4 and Level 5 technology are still at least 10 years or more away, as indicated in its […]

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