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How to Hit a PR Homerun at CES

Posted May. 19th 2017

So you’re going to CES. You’re armed with the knowledge that the show is wildly competitive and crowded. You know the scope of the show and what you’re up against. You are aware it’s going to take a lot of work (and some luck!) to stand out among more than 4,000 exhibitors – all of […]

The Reality of Auto Supplier PR at CES

Posted Apr. 21st 2017

“CES has become the show where startups and suppliers come to convince the world – and the rest of the auto industry – that they are on the cutting edge,” Automotive News recently reported (http://bit.ly/2oRi17r). And with 7,545 media registered at CES 2017 – more media, according to CES host CETA, than the 2016 Olympic […]

6 Lessons from United‘s ‘Re-accommodate’ PR Disaster

Posted Apr. 12th 2017

Although new facts are still coming out – and we may never know the whole story – there’s no question that the forcible removal of a passenger from a United flight on April 9 was the start of a PR disaster for the airline. In less than 48 hours, a video of the man being […]

Where Do Journalists Gather Pre-interview CEO Intel?

Posted Apr. 7th 2017

While journalists around the world have the same basic goal, how they prepare for a media interview with a company CEO varies widely depending upon what part of the world they’re in, according to study results from our teammates in the Public Relations Global Network (PRGN). For example, when preparing to interview a CEO: • […]

Should Auto Suppliers Exhibit at CES?

Posted Mar. 24th 2017

CES – formerly known as the Consumer Electronics Show – seems to have become somewhat of an auto show, as in recent years automakers and top automotive suppliers have jumped on the tech bandwagon in Las Vegas to show off their most forward-thinking concepts. (To see Automotive News’ view of highlights from CES 2017, click […]

New PR Challenges for Professional Service Companies

Posted Mar. 17th 2017

As the media landscape continues to shift, professional service communicators must adapt or risk being left behind. Finding out where you can make the most impact, reach your specific key audiences and achieve your communications goals amidst the ever-shifting, massive 24/7 news cycle is crucial … but difficult. It’s not impossible as long as you […]

BPR’s Top 25 PR Projects: Center for Automotive Research’s Changing of the Guard at MBS (2011-2012)

Posted Mar. 16th 2017

When the Center for Automotive Research (CAR) was looking to increase executive visibility after a leadership change, as well as to continue to promote its Management Briefing Seminars – the North American auto industry’s preeminent conference – it turned to Bianchi PR for support. The firm worked to arrange deep-dive interview sessions for CAR executives […]

No Comment? No Way! Dealing with Dreaded Interview Questions

Posted Feb. 24th 2017

The phrase “no comment” came into popular use after the usually eloquent Winston Churchill uttered those words to a reporter’s question about his visit to Hitler’s bunker in 1946. While the phrase has retained the same literal definition, it has taken on a connotation that suggests deception, duplicity or disregard. So what do you do […]

BPR’s Top 25 PR Projects: #13 Yanfeng Automotive Interiors West Coast Media Event (2016)

Posted Feb. 17th 2017

In a world where vehicles will one day drive themselves, how does a new supplier set itself apart as a leader in autonomous vehicle interior design and development? Yanfeng Automotive Interiors, the world’s largest supplier of automotive interiors and a joint venture established in 2015, set out to do just that by offering a sneak […]

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