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Meet the Media: Dale Buss, Contributor at Forbes, Chief Executive Magazine & More

Posted Feb. 6th 2018

Dale Buss is a contributing editor to Chief Executive Magazine and a contributor to Forbes Magazine, Brandchannel, Corporate Board Member, New Nutrition Business, Automotive News, D Business, Philanthropy Magazine and many other publications. He also works with CEOs to tell their stories in book form. And he produces branded content for many companies. Can you […]

10 Best Practices for PR Firm RFPs

Posted Jan. 29th 2018

The RFP – Request For Proposal. Some love RFPs. Others hate them. They can create a lot of extra work for the client. And for the PR agencies, they can become crowded cattle calls, involving a mélange of mismatched PR firms who get embattled in a lengthy competition to win a new project or account. […]

Top PR Challenges for Professional Service Firms

Posted Dec. 15th 2017

Industry consolidation, increasing client demands, more intense competition and diminishing loyalty of clients – these are just some of the obstacles professional service firms face daily. All of these factors make marketplace differentiation and reputational protection— two key benefits of a targeted public relations program – more important, and more difficult, than ever. In the […]

Engaging PR Decision Makers

Posted Nov. 17th 2017

Has one of your really great marketing ideas fallen flat due to lack of engagement from key decision makers at your firm? Have you ever left a meeting feeling frustrated by the lack of enthusiasm for a communications campaign?   Have you presented a solid PR proposal to seemingly deaf ears? One of the main […]

Why PR FAILS

Posted Oct. 20th 2017

Are your PR attempts not generating the type of results you seek? Are you passing on PR opportunities due to previous lackluster results? Are some of your PR attempts failing? Generating good PR for professional service firms is not easy. In fact, it’s HARD. It takes time, effort, money and, sometimes, good luck. But good […]

25 Fun Facts for Bianchi PR’s 25th Anniversary

Posted Oct. 6th 2017

1. Due to a last-minute snafu with a Bloomfield Hills office building landlord, Bianchi PR’s launch day, August 10, 1992, actually occurred in the basement of Jim Bianchi’s home. 2. Bianchi PR’s first client was Fruehauf Trailer, once the Detroit-based, world’s leading manufacturer of truck semi-trailers. 3. The first phone call Bianchi PR received on […]

In the PR Agency Search, Experience Beats Hourly Rate

Posted Sep. 5th 2017

It’s no secret that companies are looking to get maximum value from their PR firms. And in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I was […]

Alternatives to CES for the Auto Supplier

Posted Aug. 25th 2017

If you’ve exhibited at CES and were disappointed because you’re not getting the attention you expected, you may not be alone. For many auto suppliers, it’s just too crowded, cluttered and competitive to really stand out with media and customers.  So, what could you do instead to get the exposure, the positioning and the media […]

7 Tips for Pitching Stories in the New Media Age

Posted Aug. 11th 2017

Media pitching is harder than ever. There’s more competition. Fewer reporters. Less time. In the new media age, you only have a few seconds to get the reporter’s attention. Knowing how to effectively pitch your ideas to the media is still one of the most important skills to have because it can help make a […]

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