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The Best PR Agency RFP is No RFP

Posted Feb. 12th 2018

The RFP – Request for Proposal. When clients are looking for the right PR firm to work with, approximately one-third of all new PR work comes through RFPs. But for many PR agencies and clients alike, RFP is an acronym for Really Frustrating Process. Because it takes a lot of time, effort and expense – […]

BPR’s Top 25 PR Projects: #18 Adient’s New Detroit Headquarters Press Conference (2016)

Posted Apr. 27th 2017

When Adient, then a one-month-old spinoff and the world’s largest global automotive seating supplier, was ready to officially announce that it would be the first major auto supplier to establish its headquarters in Detroit in decades, Bianchi PR was ready to assist with the media relations for the press conference. Adient acquired the historic 10-story, […]

PR Agency Search: Experience and Value Are Top Priority

Posted Feb. 16th 2017

Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]

BPR’s Top 25 PR Projects: #12 PPG Industries Car Color Popularity & Trends Outreach (2001-2008)

Posted Feb. 2nd 2017

  Each year, companies that manufacture automotive coatings release data surrounding car color popularity and future car color trends. Being one of those companies, PPG Industries had knowledgeable, in-depth research to share … but its message was getting lost due to tardiness in announcing its findings later than its competitors. The fun and interesting topic […]

Why One Global Approach for CEO Media Interviews Doesn’t Work

Posted Dec. 9th 2016

Even though the Internet and digital communications are making the world smaller and driving some commonality in practices, the world of journalism is anything but unified in cultural habits, preferences and approaches. According to our global partners in the Public Relations Global Network (PRGN), who surveyed more than 200 journalists across Europe and North America, […]

BPR’s Top 25 PR Projects: #8 Anheuser-Busch Bud Bowl (2006)

Posted Dec. 8th 2016

When one of the world’s leading consumer brands wanted on-the-ground media relations support in Detroit for its Bud Bowl Concert Series, they could have had any firm they wanted. They picked Bianchi PR. For three nights, Anheuser-Busch brought life back to the six-years-shuttered Tiger Stadium, erected its own concert club on the infield and hosted […]

BPR’s Top 25 PR Projects: #7 TRW VSSI & Michigan State Police – Trooper Bucklebear Campaign (1998-99)

Posted Nov. 23rd 2016

When seat belts and airbags are among your major products, how do give back to the community and help save lives? You work with the State Police to develop a program that will educate the next generation of drivers about vehicle safety and the importance of using seat belts – the most important automotive safety […]

BPR’s Top 25 PR Projects: #6 BASF Car Color Trend Show (2011-2014)

Posted Nov. 10th 2016

When chemistry giant BASF needed assistance promoting its annual car color outlook and trend show, Bianchi PR was just the firm for the job. Having accumulated several years of experience helping another supplier with their car color expertise story, we knew what it would take to get key media attention for BASF’s color design experts […]

BPR’s Top 25 PR Projects: #4 Domino’s DXP Launch Press Conference (2015)

Posted Oct. 13th 2016

When Domino’s wanted an automotive PR expert to help launch the pizza industry’s first purpose-built delivery vehicle, they came to the Bianchi PR team. Together with our PRGN partner Stevens Strategic Communications, the team delivered a proposal that the client said “blew the doors off” the proposals submitted by other Detroit firms. After winning approval […]

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