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7 Top Mistakes That Automotive Suppliers Make in Their PR Agency Search

Posted Feb. 6th 2020

You’re the VP of Communications or Marketing Manager for an established auto supplier … or the CEO of a mid-stage mobility tech company. Things are cruising along. Then suddenly, you hit a trigger event: your current firm treats you badly, you have a new product to launch, you’re tackling a new market or you’re taking […]

What’s So Great About PR Agency Culture?

Posted Sep. 19th 2019

“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their social media channels and website share pictures of their […]

Bianchi PR’s Meet the Media Recap

Posted Jul. 23rd 2018

In case you’ve missed any, here’s a recap of our Meet the Media profiles so far in 2018: Jennifer Vuong, Anchor and Producer at Automotive News Audrey LaForest, Reporter at Plastics News Kirk Pinho, Real Estate Reporter at Crain’s Detroit Business Ian Thibodeau, Automotive Reporter at The Detroit News Roop Raj, Anchor / Reporter at […]

The Best PR Agency RFP is No RFP

Posted Feb. 12th 2018

The RFP – Request for Proposal. When clients are looking for the right PR firm to work with, approximately one-third of all new PR work comes through RFPs. But for many PR agencies and clients alike, RFP is an acronym for Really Frustrating Process. Because it takes a lot of time, effort and expense – […]

BPR’s Top 25 PR Projects: #18 Adient’s New Detroit Headquarters Press Conference (2016)

Posted Apr. 27th 2017

When Adient, then a one-month-old spinoff and the world’s largest global automotive seating supplier, was ready to officially announce that it would be the first major auto supplier to establish its headquarters in Detroit in decades, Bianchi PR was ready to assist with the media relations for the press conference. Adient acquired the historic 10-story, […]

PR Agency Search: Experience and Value Are Top Priority

Posted Feb. 16th 2017

Post by Jim Bianchi, APR, President Companies want to get maximum value from their PR firms and in that quest for value, when selecting PR firms, some companies give heavy weight in the evaluation process to hourly rates. This can be a mistake, because hourly rates do not equate to actual value. Years ago, I […]

BPR’s Top 25 PR Projects: #12 PPG Industries Car Color Popularity & Trends Outreach (2001-2008)

Posted Feb. 2nd 2017

  Each year, companies that manufacture automotive coatings release data surrounding car color popularity and future car color trends. Being one of those companies, PPG Industries had knowledgeable, in-depth research to share … but its message was getting lost due to tardiness in announcing its findings later than its competitors. The fun and interesting topic […]

BPR’s Top 25 PR Projects: #8 Anheuser-Busch Bud Bowl (2006)

Posted Dec. 8th 2016

When one of the world’s leading consumer brands wanted on-the-ground media relations support in Detroit for its Bud Bowl Concert Series, they could have had any firm they wanted. They picked Bianchi PR. For three nights, Anheuser-Busch brought life back to the six-years-shuttered Tiger Stadium, erected its own concert club on the infield and hosted […]

BPR’s Top 25 PR Projects: #7 TRW VSSI & Michigan State Police – Trooper Bucklebear Campaign (1998-99)

Posted Nov. 23rd 2016

When seat belts and airbags are among your major products, how do give back to the community and help save lives? You work with the State Police to develop a program that will educate the next generation of drivers about vehicle safety and the importance of using seat belts – the most important automotive safety […]

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