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PR Challenge vs. Opportunity: Six Media Relations Facts You Should Know About CES

Posted Jun. 13th 2019

For reporters and exhibitors, CES is undoubtedly one of the most competitive trade shows we have seen in 25+ years of doing business-to-business PR. So, to ensure success, it is important – especially for our client base: automotive suppliers and mobility technology providers – to understand the media landscape of this massive event … so […]

Meet the Media: Neil Abt, Editorial Director at Fleet Owner

Posted Jun. 3rd 2019

Neil Abt is the editorial director of Fleet Owner, written for executives and managers of commercial trucking fleets that operate five or more vehicles. He helps guide overall daily news coverage with the website, as well as greater in-depth coverage in the monthly print addition. The American Trucker brand is also part of Fleet Owner. […]

Meet the Media: Brad Kadrich, Editor at Corp! Magazine

Posted May. 20th 2019

Brad Kadrich is the editor with Corp! Magazine, which covers business issues that affect businesses locally and statewide. It’s the only magazine that covers statewide business. As an editor, he is responsible for writing stories and for editing stories produced by other writers for both on-line and print, as well as helping with the production […]

CES 2020: Six Ways Auto and Mobility Suppliers Can Maximize PR

Posted May. 15th 2019

For years, CES and the North American International Auto Show (NAIAS) have been held back-to-back each January, putting strain on automotive and mobility suppliers – and the journalists who cover them – who participate in both shows. Now with the NAIAS moving to June in 2020, there will be more breathing room around CES for […]

Meet the Media: Kurt Nagl, Breaking News Reporter at Crain’s Detroit Business

Posted May. 6th 2019

Kurt Nagl is the breaking news reporter at Crain’s Detroit Business. He covers a wide range of topics and handles daily breaking stories, primarily for the website. Can you tell us what types of stories, trends or issues are on your radar now?Southeast Michigan is an ever-interesting place, so there’s a lot on the radar […]

Meet the Media: David Louie, Reporter at KGO-TV – Silicon Valley Bureau

Posted Apr. 1st 2019

David Louie is a reporter at Silicon Valley Bureau, ABC Owned KGO-TV San Francisco Bay Area. Covering business & tech in the Valley, general assignment news & a few features. Can you tell us what types of stories, trends or issues are on your radar now? The evolutionary adaptation of new technologies in the consumer […]

Meet the Media: Christie Schweinsberg, Senior Editor at WardsAuto.com

Posted Mar. 18th 2019

Christie Schweinsberg is the senior editor for WardsAuto.com and also electrification analyst for WardsIntelligence.com. For WardsAuto she covers the Japanese and Korean automakers, and occasionally markets in Asia, while for Wards Intelligence she focused on the state of electrified vehicles and the charging infrastructure supporting them. Can you tell us what types of stories, trends […]

Meet the Media: Dave Leggett, Editor at Just-Auto.com

Posted Mar. 4th 2019

Dave Leggett is the editor of automotive industry news and analysis site, just-auto.com. Can you tell us what types of stories, trends or issues are on your radar now? There is always plenty going on in the auto industry, but there has been an explosion of interest in CASE (Connectivity, Autonomous, Sharing, Electric) developments and […]

5 Reasons Your Tech Company May Need an Automotive PR Firm

Posted Feb. 28th 2019

Tech companies are flocking to the automotive industry. Many high tech companies are targeting the auto sector as their biggest growth market, as the automotive industry begins to spend billions of dollars over the next decade to meet the emerging trends of autonomous vehicles, electrified cars, connected cars, ride-hailing/ride-sharing, artificial intelligence (AI) and data management. […]

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