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Meet the Media: James Amend, Senior Editor at WardsAuto

Posted Sep. 26th 2017

Meet the Media: James Amend is a senior editor at WardsAuto, a leading automotive news, information and data supplier that’s been around just about as long as the industry itself. He came to WardsAuto 10 years ago from the Associated Press in New York City, where he covered transportation stocks, but he’s a dyed-in-the-wool Michigan […]

Meet the Media: Scott Budman, Business & Tech Reporter at the San Francisco Bay Area NBC News

Posted Sep. 12th 2017

Scott Budman is the business & tech reporter for the San Francisco Bay Area NBC News affiliate. He also files stories for other NBC stations and is a regular tech contributor on radio stations including KLLC (“Sarah & Vinnie Morning Show”) and KGO radio. He looks for stories daily and reports on what’s going on […]

Will the Journalist Let Us Review the Article or CEO Quotes Before Publication?

Posted Sep. 7th 2017

Will the journalist let us review the article or CEO quotes before publication? In the United States, PR professionals often cringe when they hear their CEO ask that question. But, according to the results of a survey conducted by our affiliates in the Public Relations Global Network, such a request may NOT be so outlandish […]

Meet the Media: Bill Koenig, Senior Editor at Advanced Manufacturing Media / Manufacturing Engineering

Posted Aug. 29th 2017

Bill Koenig is senior editor at Advanced Manufacturing Media / Manufacturing Engineering magazine.  Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now? I have a lightweighting feature coming out in September in Manufacturing Engineering. I will revise it with interviews I did during the […]

Alternatives to CES for the Auto Supplier

Posted Aug. 25th 2017

If you’ve exhibited at CES and were disappointed because you’re not getting the attention you expected, you may not be alone. For many auto suppliers, it’s just too crowded, cluttered and competitive to really stand out with media and customers.  So, what could you do instead to get the exposure, the positioning and the media […]

7 Tips for Pitching Stories in the New Media Age

Posted Aug. 11th 2017

Media pitching is harder than ever. There’s more competition. Fewer reporters. Less time. In the new media age, you only have a few seconds to get the reporter’s attention. Knowing how to effectively pitch your ideas to the media is still one of the most important skills to have because it can help make a […]

Bianchi PR’s Top 25 PR Projects

Posted Aug. 9th 2017

Leading up to Bianchi PR’s 25th anniversary, we’ve shared our Top 25 PR Projects, a biweekly profile highlighting some of our favorite client projects. Here’s a recap of all 25. 1. BPR’s Top 25 PR Projects: #1 Freudenberg-NOK Lean Manufacturing Program Rollout (1992) 2. BPR’s Top 25 PR Projects: #2 TRW Automotive spin-off (2003) 3. […]

Bianchi PR’s Meet the Media Recap

Posted Aug. 8th 2017

  By popular demand, here’s a list of our most recent Meet the Media profiles: Meet the Media: Greg Migliore, Editor-in-Chief at Autoblog Meet the Media: Steve Plumb, Senior Editor at AutoBeat Daily Meet the Media: Chad Livengood, Senior Reporter at Crain’s Detroit Business Meet the Media: Terry Costlow, Freelance Writer Meet the Media: Joann […]

BPR’s Top 25 PR Projects: #25 Munro & Associates BMW i3 Teardown (2015)

Posted Aug. 3rd 2017

In 2015, Munro & Associates launched a deep-dive teardown, costing and benchmark study of the revolutionary BMW i3 urban electric car – the first production vehicle to use carbon fiber extensively. This study was designed to help automakers and suppliers better understand the processes, technologies and costs involved in this revolutionary vehicle. How do you […]

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