901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
Business-to-business (B2B) companies – those that sell to other businesses rather than to consumers – make up a huge part of the economic activity of our nation. Yet when looking at PR agency partners, many B2B companies look at generalist firms that work for both business-to-consumer (B2C) and B2B clients, and dabble in a wide […]
You’re the VP of Communications or Marketing Manager for an established auto supplier … or the CEO of a mid-stage mobility tech company. Things are cruising along. Then suddenly, you hit a trigger event: your current firm treats you badly, you have a new product to launch, you’re tackling a new market or you’re taking […]
“Culture eats strategy for breakfast” – that’s what management consultant Peter Drucker said about the power of corporate culture. He asserted that strategy is important but that an organization’s culture is the true path to its success. Lots of PR agencies brag about their culture. Their social media channels and website share pictures of their […]
When you Google the search term “automotive PR firm,” you will get more than 304 million results. YIKES! What’s worse is that many of those listed on the first pages of the search results are there because they are great at search engine optimization, but not necessarily because they have significant – or even any […]
This past year, we offered valuable insight, tips and tricks for the automotive industry through our blogs. As the year wraps up, we put together a list of the 10 most popular blogs posted in 2018 to help start 2019 off on the right foot. Here is a list of our Top 10 Blog Posts […]
With research showing the average client-PR agency relationship lasts only a couple of years, we’re often asked how we’ve maintained client relationships that have lasted more than a decade. In two words, the answer is: true partnership. Most PR agencies have robust processes and competent people who want to deliver for the client. And most […]
The RFP – Request for Proposal. When clients are looking for the right PR firm to work with, approximately one-third of all new PR work comes through RFPs. But for many PR agencies and clients alike, RFP is an acronym for Really Frustrating Process. Because it takes a lot of time, effort and expense – […]
Our August 12 blog post, 8 Questions to Ask in Your PR Agency Search, is still getting a large number of views, so it seems many people are struggling with the challenge of selecting the right PR firm. So, based on our experience on both the client and the agency sides, we’d like to offer […]
You’ve done it! You got the green light to engage a PR firm to assist with your PR and marketing needs. Choosing a PR firm that is the right fit for your firm is crucial to the success of your PR program. Once you’ve outlined your goals, needs and budget, you are prepared to meet […]
901 Tower Drive • Suite 420 •
Troy, Michigan 48098
• P: 248.269.1122 •
E: bianchipr@bianchipr.com
