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Taking a Proactive Approach to Social Media

Posted Jun. 10th 2016

Consistent action creates consistent results. In reviewing more than 8,300 posts for our Social Media Use by Professional Services (SMUPS) study, we noticed that the firms who took a consistent, proactive approach to their social media efforts had better audience engagement. Are you posting only when there is a conference or webinar, and then going […]

The ‘Average’ Auto Supplier, Socially

Posted Mar. 4th 2016

Our recent Social Media and Automotive Supplier Habits™ 2.0 (SMaASH™ 2.0) study of the top 25 North American automotive OEM suppliers showed that suppliers have stepped up their social media game in the past year. Among the highlights: • More suppliers are embracing social media – The most popular social media channels where leading auto […]

Most Auto Suppliers’ Social Media Posts Fail to Be Interactive

Posted Feb. 12th 2016

Most auto suppliers claim that audience engagement and connection are the immediate goals for their social media posts. Beyond that, they want to increase awareness, improve brand reputation and ultimately drive conversion or sales. And they go to great lengths to measure engagement – counting likes, follows, favorites, shares, retweets, reach, clicks and other metrics. […]

Automotive Suppliers: Don’t Overlook Your Most Powerful Social Media Platform

Posted Dec. 17th 2015

Most automotive suppliers are not leveraging the incredible reach and power of LinkedIn, the world’s largest professional network with 350+ million members (and adding two more across 200 countries and territories per second). While LinkedIn is viewed as the most important social network for business people – ahead of blogs, Facebook, Twitter, YouTube and Google+ […]

Too Many Professional Service Social Media Posts are Self-centered

Posted Dec. 4th 2015

Are your followers and fans asking: “What’s in it for me?” Social media experts stress that at least 75 percent of posts a company makes on its social media platforms should be something that its audience finds valuable. The problem is, what the company thinks is valuable and what the audience thinks is valuable often […]

5 Hacks to Boost Auto Supplier Social Media Engagement

Posted Feb. 4th 2015

Looking to boost engagement with your social media followers in 2015? Our proprietary study of how the top 25 North American automotive OEM suppliers used social media last year uncovered many actionable insights that can help you make your social media efforts more effective this year. Here are the top five fixes that automotive suppliers […]

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