Blog

Archive:

Conferences & Events in the Time of COVID: Top 8 Tips to Help Your Company Capitalize on Online Formats

Posted Jul. 30th 2020

You have worked hard with conference organizers to secure a coveted speaker slot at a key industry event. Your executive is on board and looking forward to the opportunity present. You have taken the time and effort to work with her or him to create a flawless presentation. The presentation has all of the right […]

5 Ways Automotive & Mobility Suppliers Can Gain Media Coverage During the Pandemic

Posted Jul. 13th 2020

It’s been a rough ride for many automotive and mobility suppliers this year as the Covid-19 pandemic has impacted the industry with shutdowns, disruption, uncertainty, and a scramble of changed plans. As companies go through the stages of righting themselves and reintroducing production, deciding what news, if any, to promote in this environment can be […]

Three Reasons to Boost PR Amidst Tough Times

Posted Jun. 25th 2020

Marketing communicators are fighting the battle of their careers, trying to defend their budgets amidst the global economic downturn driven by the COVID pandemic. As any student of the martial art of judo knows, it’s painful and often fruitless to try to resist an attack. It’s more effective to go with the attack but channel […]

The Pulse of Automotive Media During the COVID-19 Restart

Posted May. 14th 2020

As automotive companies begin to re-start, we reached out to a few key media editors and friends to get a pulse on what topics they are most interested in covering, who they are most interested in talking to and how we as automotive PR professionals can help them most in the current COVID-19 environment. Here […]

After the Re-start: How to Communicate About Your Next COVID Crisis

Posted May. 11th 2020

Many companies that shuttered production or closed offices due to the COVID-19 pandemic are now busy getting their facilities ready for a phased-in restart. They are implementing safety measures such as deep cleaning, reworking schedules and workstations to allow for social distancing, implementing disinfectant and temperature check protocols, adding new signage and preparing employee training […]

Restart Do’s & Don’ts for Leaders

Posted May. 7th 2020

Walk the talk – it is something every leadership expert recommends. Being a good leader is not just about saying the right things, it is also about doing the right things. It is about leading by example. But sometimes, leaders either inadvertently or intentionally misstep. For example, take the recent visit of Vice President Mike […]

SUBSCRIBE TO RSS