901 Tower Drive Suite 420
Troy, Michigan 48098
Greg Migliore is editor-in-chief of Autoblog where he oversees all editorial operations for one of the leading automotive sites.
Without revealing any secrets, can you tell us what types of stories, trends or issues are on your radar now?
The next generation of mobility is at the forefront for us. We’re shaping our coverage by assuming that autonomy is inevitable, and then examining what impact that will have on consumers. We want to lead the conversation. We also still maintain our core enthusiast coverage, and this is a golden era for that. Demons, mid-engine Corvettes — if you like fast cars, it’s a great time to be alive. We also emphasize content for car buyers, and we want to be the resource for consumers in the market for their next vehicle.
Tell us about your dream assignment.
Wow. I’ve been fortunate enough to live a lot of them. From the doing the Rubicon Trail in a Jeep Wrangler to blasting around the Horse Thief Mile in a Lamborghini — I’ve been pretty lucky. A dream assignment would be to have a road course to myself with a bunch of cars to test at my leisure. Since this is a dream assignment, my fantasy fleet would include a 1969 Dodge Charger, 1964 Chevy Impala, a Ferrari LaFerrari and a Lamborghini Aventador. Maybe an off-roader like on old Jeep Wrangler or Cherokee would be mixed in there, too.
I’ve also always been a big sports fan, and I covered college football and basketball in college. That was fun. In an alternate universe, I think I could be a pretty good sportswriter. I also have a fascination with World War I and would like to write history pieces or novels someday.
Describe the craziest or most fun story you’ve written/produced.
I covered in real-time the bankruptcies of General Motors and Chrysler, writing stories as the news happened back in 2009. I’m pretty proud of that and I think that’s a spotlight moment of my career. I still think hard news written fairly, clearly and with some flare, matters.
What is your top pet peeve with PR people?
Naturally, I’m not of fan of off-topic pitches. Stuff we can use is welcome. Random stuff from left field isn’t. Opportunities and access to people, cars and videos that we wouldn’t have known about are good things.
Tell us a little about yourself (family, interests, favorites, background, etc.)
I live in Troy, Mich., with my wife, Julie, and a golden retriever puppy. I like to golf, fish, go Up North in the summer, read about history, and obsess over Detroit and Michigan State’s star-crossed sports teams.
Finish this sentence: People would be surprised to know that I…
…I took a magazine writing class at MSU because it started in the afternoon on a Thursday, and I could then go straight to Happy Hour. I ended up getting an interest in business writing because of that, which led to an internship at Automotive News after grad school, which led to a couple of more jobs. Suddenly, I’ve been an auto writer and editor for more than a decade. It’s been a great ride.
You can follow Greg on Twitter at @GregMigliore.